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Today companies in the retail sector have started implementing in-store analytics to understand customer behavior and retain existing customers. Consequently, in-store analytics has become an integral part of a conventional retail store. In-store analytics can help...
In this digital era, the retail industry has been evolving rapidly. The in-store experience has gone far beyond conducting a simple transaction at the point of sale (POS). The functionality of point of sale has enhanced recently and more developments are on the...
The rapidly-growing, competitive retail landscape has increased the need for customer analysis across different business segments, especially e-commerce. This is the reason why the demand for in-store analytics has gone off the roof. Today conventional retail...
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For brick and mortar retailers, this is no easy time. The boom in online retail has left the sales of physical stores at a standstill. The market space which is becoming increasingly digital is compelling retailers to turn towards advanced analytics techniques to...
The rising pressure from online players is forcing brick and mortar companies to rope in the most innovative technologies into business and invest in various in store marketing strategies and campaigns to attract customers to walk into their stores. However, unless...
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