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Key Benefits of Developing a User Journey Map Understanding different customer perspectives through the use of analytic techniques help to glean insights into their personal experience with a brand. Market leaders across industries are now shifting focus and are...
Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to...
The banking industry is by far one of the largest industries in the world. In the US, insurance, real estate, and financial industry account for 20% of the total GDP. In order to keep the economy smoothly flowing, it is essential that the banking industry operates...
The global financial crisis has brought the viability of the investment banking business model under scrutiny, resulting in banks struggling to redefine their roles. Therefore, evolution and innovation have become the need of the hour in the banking sector. This means...
Sustaining a business in the service industry has always been challenging. The customers are more demanding, forcing companies to fight hard to sort out operations, improve products and services, and maintain profitability. Such a phenomenon holds true for the banking...
In today’s competition-driven environment, companies in the banking sector are relying on marketing techniques to improve campaign effectiveness and enhance returns on their marketing investment. Also, to stay relevant in today’s competitive market scenario, leading...
Industry Overview In the current market scenario, rising cost pressures and changing customer expectations are playing a pivotal role in enhancing customer satisfaction and profitability across all the industry segments. In the investment banking industry...
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