A/B Testing Engagement for an Online Food Retail Client Helps Improve Content Engagement
The Business Challenge The client, a leading online food retail client with a strong online presence, was facing challenges in measuring the value of their marketing and advertising campaigns. Additionally, the client wanted to create better value for its customers by...
Big Data – The New Chef in Town
Food is emotion, food is life, food is an experience, and it means many things to different people. For a very long time, the taste and delicacy of food items were thought to be largely dependent on the human touch. It takes years and years of experience and practice...
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