Engagement Summary In today’s talent-based economy, one of the most tangible assets for any organization is inarguably its workforce. Despite its importance, this asset is not carefully measured, planned, or optimized by many companies, leading to workforce gaps that...
IT services industry
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Leveraging Social Media Sentiment Analysis to Devise Better Marketing Strategy for a Renowned IT Services Provider
In the current business scenario, technology plays a pivotal role in the sustenance of any business organization, and for the same, organizations are implementing IT services across their platforms. While IT services, assist individuals and enterprises in...
Customer Analytics Assists a Renowned Network Infrastructure Services Provider to Devise a Customer-Centric Marketing Approach
In the increasingly competitive business environment, it becomes indispensable for any organization to predict the customers’ behavior to better understand their needs. Deeper the understanding of the customers buying behavior, the better the scope to drive sales. To...
Building Customer Loyalty in IT Services Industry – An Uphill Task
According to a recent customer loyalty survey, the IT services industry ranks the lowest in terms of loyalty with a high customer attrition rate. The IT services industry is highly competitive with several small and large scale players competing for customer’s...