Client: A leading luxury products manufacturerArea of engagement: Channel optimization The global luxury products industry typically comprises of end-user products such as fashion, drinks, fragrances, cosmetics, watches, and jewelry. The growth of the luxury products...
luxury products
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Clickstream Analytics for a Leading Luxury Products Manufacturer Helps Improve Traffic and Enhance Market Evaluation Process
At present, the customer’s shopping behavior is changing, and they are shifting toward luxury brands due to the recent increase in disposable income. Also, factors such as the superior quality, value, and durability associated with these products are further...