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Despite the common conjecture that the manufacturing industry in the U.S. is taking a downturn, it still produces over 18 percent of the world’s total goods. This clearly goes out to prove that despite several hindrances, the manufacturing industry is on its way to...
Business Challenge Dependence on traditional market segmentation strategies that did not yield expected returns and profits. A global electrical components manufacturer wanted to improve its customer segmentation in order to achieve better revenue and profits. Request...
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