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The client is a well-known food and beverage manufacturer based out of Austria with its operation spread across Europe. They were finding it difficult to understand the purchasing behavior of their consumer and identify potential customer segments to drive sales. They...
What is Market Basket Analysis? Market basket analysis is an analytical technique that helps in predicting customers’ future purchase decisions. Market basket analysis is one of the most commonly used techniques in retail to boost sales. It enables retailers to yield...
About the Client The client is a well-known organic foods retailer with its operation base spread across Southern and Western Germany. The client approached Quantzig to leverage its expertise in building a market basket analysis solution that would help them increase...
Anticipating Customer Behavior with Market Basket Analysis Ever wondered how online applications know what items to suggest before and after you make a purchase? Well, the trick behind this is an aspect of affinity analysis that helps leverage sales through a data...
Business Challenge Using advanced analytics techniques to assess current performance levels and determine ways of improvement. A leading retail chain, with a variety of stores in North America, wanted us to conduct a market basket analysis to assess the current market...
Business Challenge Developing customer centric marketing strategy. Our client, a leading retailer, wanted to improve the returns from its marketing efforts by incorporating customer behavior insights and creating a customer centric marketing strategy. Situation: Need...
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