Market Mix Modeling is Not Just a Black Box: Decoding the Myth with Quantzig’s Marketing Analytics Services Leader Aviral Sinha
Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales...
Marketing Mix Modeling Helps an Electronics Retailer Reduce Marketing Spend
Over the past few years, pricing of products and services has been the area of concern for establishments, especially in the electronics retailer landscape. Today, with the increasing penetration of technology, the customers are more informed and are relying on online...
Marketing Mix Optimization for Marketing Excellence | Quantzig’s Webinar Series
Marketing mix optimization has always been a corner stone for businesses looking to perform a deep dive analysis of the potential opportunities in developed as well as emerging markets. The rising demand in the emerging economies and the market’s saturation in...
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