How Can Analytics Solutions Empower Businesses in 2019?

How Can Analytics Solutions Empower Businesses in 2019?

With the changing business environment, data analytics solutions have become the key to outshine all competition. Leveraging analytics solutions effectively is the major difference between companies that fail and succeed in the competitive business landscape of today....
What’s All the Hype About Marketing Mix Modeling?

What’s All the Hype About Marketing Mix Modeling?

Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...

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