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What You Can Expect from the Marketing Mix Modeling Case Study Engagement SummaryThe ClientBusiness ChallengeMarketing Mix Modeling Solution OfferedValue DeliveredAdvantage of Quantzig’s Marketing Mix Modeling Solutions Highlights of the Marketing Mix Modeling Case...
Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales...
With the changing business environment, data analytics solutions have become the key to outshine all competition. Leveraging analytics solutions effectively is the major difference between companies that fail and succeed in the competitive business landscape of today....
Marketing mix optimization has always been a corner stone for businesses looking to perform a deep dive analysis of the potential opportunities in developed as well as emerging markets. The rising demand in the emerging economies and the market’s saturation in...
Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...
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