What You Can Expect from the Marketing Mix Optimization Case Study About The ClientThe Business ChallengeMarketing Mix Optimization Solution Offered and Value Delivered Highlights of the Marketing Mix Optimization Case Study ParticularsDescriptionClientA leading food...
Market mix optimization
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Marketing Mix Modeling improved Market Share & Increased Profitability by 23%
What You Can Expect from the Marketing Mix Modeling Case Study Engagement SummaryThe ClientBusiness ChallengeMarketing Mix Modeling Solution OfferedValue DeliveredAdvantage of Quantzig’s Marketing Mix Modeling Solutions Highlights of the Marketing Mix Modeling Case...
Marketing Mix Modeling Engagement Helped a Fashion Retail Player to Reduce Marketing Spend by 33% – A Quantzig’s Success Story
The client is a leading fashion retail company based out of Germany. They approached Quantzig to leverage its expertise in offering advanced marketing mix modeling solutions to help them optimize the effectiveness of their marketing campaigns and align their marketing...
Market Mix Modeling is Not Just a Black Box: Decoding the Myth with Quantzig’s Marketing Analytics Services Leader Aviral Sinha
Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales...
Marketing Mix Modeling: How Quantzig Helped a Prominent Client in the CPG Industry Optimize their Marketing Spend
The client: A prominent player in the CPG industryArea of engagement: Marketing mix modeling Over the last couple of years, the consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of these...
Marketing Mix Optimization for a Renowned Investment Banking Company Helps Devise New Marketing Strategies
In today’s competition-driven environment, companies in the banking sector are relying on marketing techniques to improve campaign effectiveness and enhance returns on their marketing investment. Also, to stay relevant in today’s competitive market scenario, leading...
Marketing Mix Optimization for Marketing Excellence | Quantzig’s Webinar Series
Marketing mix optimization has always been a corner stone for businesses looking to perform a deep dive analysis of the potential opportunities in developed as well as emerging markets. The rising demand in the emerging economies and the market’s saturation in...
Evaluating Marketing Spend Budgets Across Different Channels in the Retail Sector Through Marketing Mix Optimization
Quantzig’s latest study on marketing mix optimization for a leading global retail chain guarantees a 12% increase in profitability and cost savings. Emergence of Different Media Channels in the Retail Sector The introduction of different media channels helps retailers...