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What You Can Expect from the Marketing Mix Optimization Case Study About The ClientThe Business ChallengeMarketing Mix Optimization Solution Offered and Value Delivered Highlights of the Marketing Mix Optimization Case Study ParticularsDescriptionClientA leading food...
What You Can Expect from the Marketing Mix Modeling Case Study Engagement SummaryThe ClientBusiness ChallengeMarketing Mix Modeling Solution OfferedValue DeliveredAdvantage of Quantzig’s Marketing Mix Modeling Solutions Highlights of the Marketing Mix Modeling Case...
The client is a leading fashion retail company based out of Germany. They approached Quantzig to leverage its expertise in offering advanced marketing mix modeling solutions to help them optimize the effectiveness of their marketing campaigns and align their marketing...
Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales...
The client: A prominent player in the CPG industryArea of engagement: Marketing mix modeling Over the last couple of years, the consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of these...
In today’s competition-driven environment, companies in the banking sector are relying on marketing techniques to improve campaign effectiveness and enhance returns on their marketing investment. Also, to stay relevant in today’s competitive market scenario, leading...
Marketing mix optimization has always been a corner stone for businesses looking to perform a deep dive analysis of the potential opportunities in developed as well as emerging markets. The rising demand in the emerging economies and the market’s saturation in...
Quantzig’s latest study on marketing mix optimization for a leading global retail chain guarantees a 12% increase in profitability and cost savings. Emergence of Different Media Channels in the Retail Sector The introduction of different media channels helps retailers...
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