Customer satisfaction is the secret sauce for businesses to succeed. But to truly understand customer interests and behavior, businesses need to devise customized approaches that can help them satisfy the needs of different market segments. This is where most...
market segmentation analytics solutions
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Improving Wallet Share with Market Segmentation Analytics – A Success Story on How a Pharma Company Improved ROI by 3x
The client is a renowned player in the European pharmaceutical industry specializing in the manufacturing and supply of specialty drugs. The dynamism in the European pharma industry combined with the sky-rocketing prices of drug production and the rapid growth of...