market segmentation Archives

Improving Wallet Share with Market Segmentation Analytics – A Success Story on How a Pharma Company Improved ROI by 3x

by Anirban C | Sep 17, 2019 | Case Studies, Customer analytics case studies, Healthcare case studies

The client is a renowned player in the European pharmaceutical industry specializing in the manufacturing and supply of specialty drugs. The dynamism in the European pharma industry combined with the sky-rocketing prices of drug production and the rapid growth of...

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