Tag: marketing analytics

pharma marketing analytics

Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67%

Engagement Summary

Almost all industries today are making use of advanced data analytics to thrive in a data-driven world. The pharmaceutical industry is no exception. Advanced data analytics is crucial for pharmaceutical marketing personnel, allowing them to harness the power of both traditional and real-world data. Using pharmaceutical marketing analytics throughout the commercial life cycle of a product can bring valuable insights that enable better targeting and understanding of today’s consumers, thus enabling pharma companies to optimize caregiver marketing, pharma salesforce effectiveness, and operational investments.
A pharmaceutical firm approached Quantzig to leverage its expertise in pharma marketing analytics to treat data as a strategic asset and get valuable insights to optimize their marketing strategy to gain maximum return on investment.

The client

The client is a German drug manufacturer and is a pioneer name in the European drug market because of their contribution to saving lives during World War I.

Quantzig’s digital innovation in pharmaceutical industry can help pharma companies to optimize their marketing spendings, request a free proposal to know more.

Business Challenge

One of the most crucial benefits of pharma marketing analytics is that it offers comprehensive insights into past events and helps the marketers understand the logic behind customer’s buying patterns. The client wanted to identify the reason behind the dynamic customer buying behavior.

The key challenges of the client included –

  1. Enhance marketing communication – The client wanted to personalize customer engagement models for every customer segment. By leveraging pharma marketing analytics, this drug manufacturer wanted to devise a new marketing communication strategy.
  2. Build buyers’ persona – Considering the explosion of channels that pharma marketing analytics personnel have today, was creating hindrances for the client to build their buyers’ persona. They wanted to integrate customer data and analyze each source individually.
  3. Gain real-time marketing updates – The client was lacking real-time updates on their pharmaceutical marketing strategy. They wanted to gain real-time updates to gain a competitive advantage.

Plan effective marketing and promotional activities and enhance pharmaceutical marketing strategies with impact insights derived from pharma marketing analytics solutions and techniques. Request for a free demo today.

Solution Offered

The marketing analytics experts at Quantzig analyzed a huge set of customer data and marketing data and created a real-time dashboard to provide marketing information to the client. The real-time dashboard, along with data visualization, helped the client’s marketing team understand their customer buying behavior, segment customers, and plan marketing strategies accordingly. This enabled them to become more efficient and increase their return on marketing investments.

Business Outcome

Marketing analytics is the process of measuring, analyzing, and managing a marketing strategy’s performance to maximize its effectiveness and enhance the MROI. Quantzig’s multichannel marketing strategy helped the client be more efficient and helped them to optimize their marketing budget.

The key business outcomes were –

  1. Increased MROI by 67%
  2. Gain real-time marketing updates
  3. Devised robust marketing strategies for specific customer segments
marketing analytics

Everything Marketers Need to Know Before Implementing Marketing Analytics

Analytics has influenced all possible industries and business functions. Great importance has been placed on marketing analytics in recent times as it allows marketers to optimize all aspects of their marketing strategy. Today, digital marketing generates a lot of data that includes transaction data, online data, social media data, customer feedback, and customer data. The data collected can be used for further analysis to understand the customers and deliver favorable customer experiences. Marketing analytics can help decision-makers, right from the start by assisting in market segmentation, target marketing, and product positioning. But there are a few things that marketers must keep in mind while applying marketing analytics in business operations.

Our marketing analytics solutions can help you reduce maverick spend on marketing campaigns, identify irrelevant marketing channels, and improve marketing mix strategies. Request a free brochure of our analytics solutions right away to gain better insights!

MARKETING ANALYTICS BLOG

Tips for Marketers Before Implementing Marketing Analytics

Devise a smart marketing strategy

One of the primary steps for any organization to undertake before delving into marketing analytics tools is to devise an effective marketing strategy. There are many tools available in the digital marketplace that allows companies to construct tailor-made campaigns that revolve around their product and help brands speak highly about themselves. These tools are primarily based on the search engine audience sentiments that revolve around popular keywords, trending hashtags, and market trends among many others. They allow marketers to analyze and evaluate various aspects such as incoming leads, conversions, and website traffic. If marketers incorporate this workflow, key insights can be easily derived at the end of the campaign. These valuable insights can be applied to the next campaign or can be used adaptively if the campaign is long-term or recurring.

Talk to our analytics experts and learn how we can help you integrate data across all marketing channels and combine it into a common marketing view.

Data collection and segregation

Today marketers have access to troves of data sets generated by disparate sources. Marketers can convert these data into meaningful insights using marketing analytics. But to do so successfully, they must ensure that they have analyzed and collated data elements generated from all the sources which were involved in a marketing campaign. Data from social media, emails, POS machines, call centers, beacons, and Wi-Fi need to be collated and safeguarded. These data sets are unstructured and in different formats. This data can later be structured to get a clear understanding of how customers are shopping today.

Using integrated artificial intelligence and powerful statistical techniques, our analytics solutions can help you identify the right  marketing mix, to optimize your marketing spend. . Gain limited-time complimentary access to our analytics platform today.

Choose the right data visualization tools

The data generated must prove useful for the marketing teams and stakeholders if you are to gain meaningful insights from it. The key to getting this right is to choose the most appropriate data visualizations, which can help identify patterns and interpret the data. Thus, it is important to choose marketing analytics tools that allow you to choose or customize your visualizations instead of using default charts for displaying data.

Learn more about how marketing analytics solutions can help you create better predictions and faster learning curves than traditional rule-based methods.

marketing analytics

Marketing Analytics Solutions for the Retail Industry | Factsheet

marketing analytics

As product commoditization and standardization of services continue to fuel the radical shift towards a data-driven culture in retail— ‘marketing spend’ is poised to continue its unprecedented rise. Moreover, with leading retail organizations struggling to find the best-fit strategy to maximize benefits from their marketing investments its quite evident that a major retail challenge revolves around optimizing marketing spend.

In such a scenario, insights into marketing spend can not only help you drive bottom-line savings but can give you more control over your marketing strategies. Quantzig’s marketing analytics solutions for retail comprise of a comprehensive suite of advanced analytics solutions curated by considering the challenges faced by retailers today. Our marketing analytics solutions can help you uncover bottlenecks and new opportunities as well as streamline operations for greater efficiency and control.

Request a FREE Brochure of our analytics solutions to gain comprehensive insights into our marketing analytics capabilities.

WHAT IS IT?

Today there is a growing need for retailers to measure and optimize the impact of their marketing investments to improve the return on their marketing spend (MROI). Using advanced statistical models and machine learning techniques, Quanztig’s marketing analytics solutions aim to help retailers achieve their business objectives by offering actionable insights into past marketing activities and predicting the future effect of marketing tactics on sales. The intention is to drive business value by offering unprecedented visibility into marketing activities and factors that help drive sales.

How Can Quantzig’s Marketing Analytics Help Retailers? (more…)

marketing mix modeling

3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands

The four P’s of the marketing mix modeling as we know it – Product, Price, Place, and Promotion are the driving forces behind every marketing strategy. Today it has been extended to include people, processes, and physical environment as well. Identifying the right marketing mix is quite a challenge and many B2B marketers face several challenges when it comes to justifying their marketing investments. Though several factors contribute to this challenge it mainly arises due to long sales cycles, ineffective media spend and marketing strategy.

However, things have started to change, with marketing and sales teams working in tandem to achieve their organization’s targets. Today, B2B marketing teams play a significant role in increasing ROI, driving down the cost of high-quality leads by optimizing their media spend.

Request a FREE brochure of our analytics solutions to gain comprehensive insights into our portfolio of advanced marketing analytics solutions.

Marketing Mix Modeling: Four steps to maximize marketing success

(more…)

marketing mix modeling

Marketing Mix Modeling Engagement Helped a Fashion Retail Player to Reduce Marketing Spend by 33% – A Quantzig’s Success Story

The client is a leading fashion retail company based out of Germany. They approached Quantzig to leverage its expertise in offering advanced marketing mix modeling solutions to help them optimize the effectiveness of their marketing campaigns and align their marketing goals with customer behavior.

To stay ahead of the curve in today’s digitally inclined business sphere, influencer-based marketing, and personalized promotions have become prerequisites for companies in the fashion and retail industry. Also, to impact customer buying decisions, businesses need to identify platforms that can help them connect with their customers better and improve their experiences. To succeed in doing so, companies in the fashion retail industry need to adopt a comprehensive approach to marketing mix modeling that can help them gain an in-depth insight into the ROI of their marketing efforts. Furthermore, leveraging advanced marketing mix modeling techniques can help businesses in budgeting marketing campaigns and evaluating campaign success. Consequently, businesses can effectively allocate marketing budgets and reduce customer acquisition costs.

Quantzig’s marketing analytics experts can help you devise customized marketing mix models to drive incremental business value. Get in touch with them right away!

Business Challenge

The client, a leading fashion retail company, was finding it difficult to adapt to the rapidly changing market trends and customer behaviors in the fashion retail sector. Also, the client wanted to identify channels that could help them better connect with their customers and drive revenue. For this, they were looking for a comprehensive and analytics-driven approach to marketing mix modeling that could help them gain in-depth insights into their marketing efforts. Also, they wanted to leverage marketing mix modeling to optimize their marketing campaign strategies and investments.

Our marketing mix modeling solutions help companies to effectively manage their marketing mix strategies with multi-channel performance metrics. Request a FREE proposal to gain in-depth insights.

MMMSolutions Offered and Value Delivered

The marketing analytics experts at Quantzig adopted a holistic approach to help the client accurately predict, optimize and gauge the impact of their marketing campaigns and predict future sales impact for different marketing spend scenarios. By leveraging advanced multi-touch attribution models and analytical tools, the experts were able to deliver accurate insights into the client’s marketing efforts. Such insights further helped the fashion retail company to quantify the impact of their marketing efforts and improve customer engagement across different platforms.

Quantzig’s marketing mix modeling solutions can help you gain a holistic understanding of what’s driving sales along with a glimpse into factors that adversely impact MROI. Request a FREE demo to know more.

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Implement a unique approach to enhance cross-channel attribution
  • Reduce marketing spend by 33%
  • Quantify marketing effectiveness of channels in terms of MROI

To learn more about marketing mix modeling techniques, request more information below.

marketing spend analysis

Marketing Spend Analysis for a Fortune 500 Alcoholic Beverage Manufacturer Based Out of Belgium

The client is one of the largest Fortune 500 companies and a well-known alcoholic beverage manufacturer based out of Belgium.

The Business Challenge

The ever-changing consumer behavior has prompted leading businesses to redesign and relook their marketing budget allocation strategies. To skilfully address such issues leading players in the alcoholic beverage manufacturing space have started leveraging marketing spend analysis to better analyze their marketing processes and its associated spend. Facing similar challenges, an alcoholic beverage manufacturer approached Quantzig to leverage marketing spend analysis to assess their marketing spend which was distributed equally across different business units. Given a huge network and market reach, the ability to gauge the ROI of their marketing spend to ensure spend optimization of different media vehicles was a critical business requirement.

How much should you ideally spend on marketing? Request a FREE proposal to find out what your average marketing budget should be.

The Solution Offered and Value Delivered

The alcoholic beverage manufacturer collaborated with Quanztig to leverage its expertise in marketing spend analysis to identify the optimal marketing mix and the marketing budget to suit their needs. To help them, we adopted a comprehensive three-phased approach that focused on analyzing factors affecting their marketing spend.

With the help of our marketing spend analysis solutions, the client was able to gain in-depth insights and near-real-time recommendations on marketing spend optimization which empowered them to make the best decision to support the changing business dynamics. Leveraging marketing spend analysis also enabled them to achieve an annual incremental revenue gain of $2M and a 15% improvement in the ROI of their marketing spend while keeping their overall marketing spend under control.

Justifying your marketing spend is quite a challenging task, especially when budgets are small and resources are limited. Request a Free demo to learn how marketing spend analysis can help.

Marketing spend analysis also enabled the client to:

  • Redesign their marketing plan to make the best use of the marketing budget
  • Improve MROI and drive better results from their marketing campaigns
  • Identify and quantify the most profitable marketing and sales activities

Marketing Spend Analysis

Contact our marketing analytics experts to learn how we can help you help assess your marketing spend.

Why choose Quantzig?

Our portfolio of advanced marketing spend analysis solutions leverages data analysis techniques and cognitive technologies to help companies drive ROI from their marketing campaigns. We adopt a comprehensive approach to marketing spend analysis, one that deconstructs data to identify the factors that impact budget allocation, resource allocation, and marketing effectiveness. What sets us apart is that we go a step ahead to help our clients address their issues at a more granular level and devise customized marketing spend optimization strategies to rectify issues and drive incremental business value across all marketing channels.

Want in-depth insights on marketing spend analysis? 

Marketing Analytics Solutions Helped a Food and Beverage Manufacturer to Improve Customer Engagement and Boost MROI by 37% – Quantzig’s Success Story

The client is a global food and beverage manufacturing company headquartered in Austria. The company is well-known for packaging and manufacturing daily consumable products in various packaging, wholesale and retail.

Most businesses tend to struggle when it comes to incorporating marketing analytics into their business operations due to the lack of basic market knowledge. Businesses gather a plethora of data that comprises sales data, customer data, and data obtained from marketing campaigns. But due to the lack of analytics expertise, they are unable to accurately analyze this pool of data and extract valuable insights from them to drive profitability.

There has been a major transformation in the way customers interact and engage with any brand today. This is the reason why companies in the food and beverage industry are looking at leveraging marketing analytics solutions to improve their marketing strategies and gain an edge over their competitors. Also, with integrated marketing analytics solutions, food and beverage manufacturing companies are looking to effectively gauge the effectiveness of their marketing campaigns.

Our marketing analytics experts can help you track key marketing metrics (KPIs), spot trends on website traffic, CTR, CPC, and conversion rate. Get in touch with them right away.

Business Challenge

The client, a leading food and beverage manufacturing company, was finding it difficult to capture structured and unstructured data and integrate it with their marketing strategies. Also, they wanted to align customer data with their business processes to analyze the entire customer journey and improve customer engagement and experience. Additionally, the client was not able to effectively track their marketing spend which made it difficult for them to evaluate their marketing efforts and measure the effectiveness of their marketing campaigns. This is when they approached Quantzig to leverage its expertise in offering marketing analytics solutions to help them assess their marketing campaigns, improve customer engagement rates and boost MROI.

Our portfolio of marketing analytics solutions helps businesses to gain accurate insights on the ROI of their marketing efforts and helps them measure the effectiveness of marketing campaigns. . Request a FREE proposal to gain exhaustive insights.

MARKETING ANALYTICS ENGAGEMENTSolution Offered and Value Delivered

To help the client analyze and tackle their core business challenges, a team of marketing analytics experts was deployed. Quantzig’s experts adopted a holistic approach that comprised three-phases, each of which played a crucial role in tackling the challenging faced by the client. Our analytics experts focused on developing precise solutions with a deep dive analysis of the client’s marketing campaigns.

 The first phase of this marketing analytics engagement focused on benchmarking key marketing channels to help the client identify the best marketing platforms that suit their business goals. In the second phase of this marketing analytics engagement, our experts concentrated their efforts in developing a customized analytics dashboard to integrate data from disparate sources such as marketing campaigns, social media platforms, and customer touchpoints. The solution offered helped the client to analyze the impact of their marketing campaigns and gain in-depth insights on improving their marketing strategies. Also, by leveraging Quantzig’s marketing analytics solutions, the client was able to improve customer engagement and boost MROI by 37%.

At Quantzig, we use statistical and analytical tools to quantify the impact of past marketing decisions and predict future sales impact through customized analytics dashboards. Request a FREE demo to know more.

Why Businesses Must Leverage Quantzig’s Marketing Analytics Solutions?

Quantzig’s marketing analytics solutions help businesses to identify opportunities and inefficiencies in their marketing activities and drive higher conversions with valuable insights. Also, by leveraging our marketing analytics solutions companies can reduce maverick spend on marketing campaigns, identify irrelevant marketing channels, generate more qualified leads, and improve the efficiency of the overall sales. With our marketing analytics solutions, we help companies to integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable assistance in driving marketing efforts forward.

Request more information below to learn how our marketing analytics solutions can help you identify the right marketing mix to meet the growing demands of your customers.

marketing mix modeling

Marketing Mix Modeling Helped a Leading Retail Company to Improve Market Share and Increase Profitability by 23% – A Success Story by Quantzig

The client is a multinational retail firm based out of the Netherlands who was looking at leveraging marketing mix modeling solutions to improve its marketing effectiveness in terms of sales, share and profits.

With the advent of new technologies such as IoT, AI, and VR, businesses across industries are gradually shifting to digital platforms. Consequently, most consumer purchases take place through multiple touchpoints with several factors influencing the purchasing decisions. Companies can mine marketing data with the help of marketing mix models to analyze their customer’s buying patterns. With the help of appropriate marketing mix modeling techniques, businesses can understand the impact of marketing spend across channels and can monitor their marketing activities in real-time.

Quantzig’s marketing analytics experts can help you figure out spend allocation for various marketing activities. Get in touch with them right away!

Business Challenge

The client was facing several predicaments in allocating their marketing budget across different marketing channels. The retailer wanted to leverage marketing mix modeling solution to calculate their ROI for their marketing campaigns in real-time. Due to the unstructured marketing spend data scattered across different digital platforms, the client was finding it difficult to analyze datasets and draw accurate conclusions. Therefore, they approached Quantzig to leverage its expertise in offering marketing mix modeling solutions to tackle their business challenges and improve market share.

We help companies to make accurate marketing spend decisions with the help of smart market mix models. Request a Free proposal now to gain in-depth insights into our portfolio of analytics solutions.

Solutions Offered and Value Delivered

The marketing mix modeling experts at Quantzig adopted a comprehensive approach that revolved around the use of marketing analytics to identify and deploy the ideal marketing mix model. The retail player was involved in multiple marketing activities. So, the experts first found it essential to gauge the contribution of each of their marketing investments to find potential growth drivers for specific product groups. The solution offered helped the client to identify major gaps and reallocate their marketing budget efficiently to better support their marketing initiatives. As a result, the retail company witnessed a significant improvement in its market share along with a 23% increase in profitability.

Request a FREE demo to know how our marketing mix modeling solutions can help you identify activities that actually can drive revenue.

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Improve marketing campaign effectiveness
  • Monitor short-term marketing and promotion activities
  • Improve market share by 47%

marketing mix modelingAdvantage of Quantzig’s Marketing Mix Modeling Solutions

Quantzig’s marketing mix modeling solutions deliver in-depth insights into market dynamics through visually interactive analytics dashboards. We help companies to gauge complex customer behaviors at an individual level and build a complete view of individual customers across attitudinal and behavioral dimensions. Also, by leveraging our marketing analytics solutions, companies can integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable assistance in driving marketing efforts forward.

To learn more about benefits of our marketing mix modeling solutions, request for more information below.

Take a look at our latest article where our analytics services leader decodes the market mix modeling myth:

https://www.quantzig.com/blog/market-mix-modeling

data analytics solutions

Market Mix Modeling is Not Just a Black Box: Decoding the Myth with Quantzig’s Marketing Analytics Services Leader Aviral Sinha

Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales analytics and BI solutions. He has played an instrumental role in providing actionable analytics-based insights for clients across multiple industries including Healthcare and Life Sciences, Retail, CPG, Food and Beverages, and Telecom.

With the introduction of digital media into the marketing landscape, gaining proper insights into campaign effectiveness and properly attributing the performances of each channel has become increasingly difficult. The growing demand in the emerging economies and saturation in developed countries has created a rapid shift in the market dynamics across the globe. Consequently, enterprises face immense difficulty in devising market expansion strategies to gain and retain market shares, optimizing its marketing investment, and identify revenue driving opportunities. Market mix modeling (MMM) helps businesses evaluate their past marketing activities and forecast the marketing return on investment (MROI) based on data driven insights. Also, market mix modeling enables organizations to bridge the gap between the marketing spend and the bottom line. 

Quantzig’s marketing analytics solutions help companies to optimize marketing campaigns and make better business decisions that improve ROI. Request a FREE proposal now to gain better insights into our portfolio of analytics services.

Is market mix modeling a black box?

Aviral: Absolutely not! Since marketing mix modeling involves advanced statistical analysis of vast volumes of data, it can appear to be obscure process to non-practitioners. Some have accused marketing mix of being a black box, with inputs going in and results coming out with no transparency to the process. Without a clear understanding, how can one know if the model results are accurate? Though it is certainly a complex methodology, marketing mix is not a black box.

Rather market mix modeling is a proven analytic approach that incorporates science with business acumen to drive actionable insights. Today businesses are leveraging marketing mix modeling channelize spending to media with better ROI and optimize the media mix based on consumption patterns. Furthermore, market mix modeling solutions can help in improving customer targeting based on demographics, including indicator variables to control for seasonality and funnel effects. As a result, companies leveraging market mix modeling can develop a multi-channel strategy to execute and measure campaign across digital channels and improve conversions.

What are the current challenges in market mix modeling?

Aviral: In my opinion, evolving markets are leading to more competition, more products, more options and this has created a challenging marketing environment. Therefore, identifying and collecting data that is completely different from internal and external sources such as marketing, sales, advertising agencies etc. has become very difficult for businesses. Also, companies are facing difficulties in dealing with selection biases in ad targeting based on interest, seasonality in demand, and funnel effects that creates challenges in specifying market mix models. Another major challenge is the emergence of a complete digital landscape which has created a newly empowered customers with diverse personal interests.

Our market mix modeling experts help leading organizations to integrate data across all marketing channels and consolidate it into a common marketing view. Get in touch with them right away.

Is market mix modeling biased to promotions and fails to capture the true effects of advertising?

Aviral: Certainly not! Marketing mix is not biased toward promotions. However, some businesses, especially CPG, tend to be drawn into a promotion-heavy strategy. When promotions are applied over the long term, it is known as deep discounting. While these discounts may help the business and retailer in the short term, neither party flourishes in the end. A deep-discounting strategy conditions consumer to buy on deal, leading to a devaluation of the brand and the category and eroding margins for both the manufacturer and retailer.

Marketing mix is certainly not the cause of this situation, but it can be a part of the solution. Market mix modeling approach helps in identifying opportunities for the manufacturer and retailer. High-return promotional events can be prioritized in a way that does not erode margins in the longer term.

Our customized market mix modeling solutions help businesses gain accurate insights on the ROI of their marketing efforts and measure the effectiveness of various marketing channels. Request a FREE demo below to know more.

What is it that companies should do to be future ready?

Aviral: To start with, some offline channels like TV are great for driving new customers to your online shop when considering the effects of investments in such channels it makes sense to try to measure the effects of these advertising on website traffic. What I am trying to say here is that the combination of both traditional and digital media options for advertising had led marketers across the globe to explore creative ways of attributing sales across channels. Organizations of the future will drive marketing excellence by connecting the online and offline journey with the help of the marketing analytics. Unique identifiers such as loyalty cards, email receipts, coupons and phone numbers can help in identifying and tracking a customer offline. Tracking an offline sale to the unique ID of a customer using data from their browsing history and location can help in attributing the sales to online touchpoints. By leveraging marketing analytics solutions, organizations will close the loop by integrating customer segmentation and market mix optimization and allocation under the same umbrella to develop a holistic marketing strategy.
Want to learn more about how marketing analytics solutions can help your business? Request for more information below.

data analytics solutions

3 Benefits of Marketing Analytics That Can Drive Business Growth

The plethora of data available today makes it easier for businesses to develop new strategies to make smart marketing decisions, retain customers, and enhance customer satisfaction. However, the key to success lies in how accurately companies collect, analyze and leverage that data to achieve desired outcomes. This is where marketing analytics solutions offer meaningful insights into factors that help drive favorable outcomes. Marketing analytics uses various metrics to gauge the performance of marketing initiatives. Advanced marketing analytics aims at gathering data from all sources and channels and combines it into a single platform. Therefore, in order to determine the effectiveness and return on investment (ROI) of marketing campaigns, leveraging marketing analytics solutions is important for businesses. Here in this article, our team of marketing analytics experts have highlighted benefits of marketing analytics that can help businesses measure the effectiveness of various marketing channels and gain accurate insights on the ROI of their marketing efforts.

Quantzig offers advanced marketing analytics solutions to help companies effectively allocate marketing budgets and reduce customer acquisition costs. Request a FREE proposal to gain better insights into our portfolio of analytics solutions.

marketing analyticsBenefits of Marketing Analytics

#1: Gain insights into past events

One of the significant benefits of marketing analytics is that it offers insights into past events and reasons behind the changing purchasing patterns. This, further, helps marketing teams to avoid making the same mistakes as in the past. With the help of descriptive analysis, customer relationship management, and marketing automation platforms, marketing analytics solutions can highlight not only what happened in the past but also provide answers to questions on buying patterns and customer preferences.

Want to learn more about the benefits of marketing analytics? Request for more information below.

#2: Analyze current marketing campaigns

One of the major benefits of marketing analytics is that marketers can measure and analyze the effectiveness of their current marketing campaigns leveraging marketing analytics solutions. Consequently, this helps in making changes to marketing strategies in order to avoid mistakes or make improvements. Using marketing analytics dashboards to display current engagement levels or the status of new leads companies can assess the real-time status of their marketing efforts.

We help companies to integrate data across all marketing channels and consolidate it into a common marketing view through effective marketing analytics techniques. Request a FREE demo right away to know more.

#3: Predict the consumer behavior

Predictive analysis is one of the most remarkable benefits of marketing analytics. With the help of predictive modeling techniques such as clustering, regression analysis, propensity models, and collaborative filtering companies can anticipate consumer behavior. Also, predictive models can be used to target at-risk customers through tailored messages and loyalty programs. Marketers can then utilize this information to execute specific marketing analytics techniques to retain customers.

Finding it difficult to identify digital marketing channels that drive the most conversions? We can help. Get in touch with our experts now!

Close
Quantzig Logo

Hello there!

Are you interested in Quantzig’s analytics solutions?

Contact us by submitting your details below and we will get in touch with you.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice