Tag: marketing analytics

data analytics

5 steps to Building a Robust Marketing Strategy

Marketing strategy is primarily aimed at combining an organization’s marketing goals into a comprehensive plan. An ideal marketing strategy plan focuses on the right product mix in order to maximize the profit and ensure business sustainability. It contains the company’s value proposition, key marketing messages, information on the target customer, and other high-level elements. Companies use various types of marketing strategy to reach people and turn them into customers of their offerings. But the key questions to be answered here are – what your strategies should be? How do you make your team’s work align with your strategies? How do you measure their effectiveness? The answers to all these questions lie in establishing a good marketing strategy plan:Contact US

Identify the overall goals

Every marketing team uses different types of marketing strategy which includes demand generation, digital content, events, and partnerships. It is vital for the marketing teams to establish clearly defined, actionable strategies. For this, factors such as vision of the team, market opportunities and core competencies, and the end-to-end customer journey should be taken into consideration. It will help in strategy development and ensure that companies are leveraging the right opportunities to achieve their main goal and connect with their customers.

Analyze industry positioning

Once the company’s primary goals and objectives are listed out, the next step in the marketing strategy plan is to see where the company lies in terms of the overall industry, as well as how it’s positioned with the current customers. This can be better done by undertaking a SWOT (strengths, weaknesses, opportunities, and threats) analysis. SWOT analysis focuses on internal factors and external market elements and seeks to better define the ways in which the brand is perceived in comparison to its counterparts in the market from a customer point-of-view.

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Market Basket Analysis

Things to Keep in Mind While Dealing with Marketing Analytics

What is marketing analytics? 

Marketing analytics involves various processes and technologies that are used to evaluate the success and value of the marketing efforts as well as the act of identifying opportunities for improvement. Marketing analytics tools contain various metrics to measure the performance of marketing initiatives. In short, it helps evaluate which initiatives are actually bearing fruit and which are not. It gathers data from across all marketing channels and consolidates it into a common marketing view. From this analytical results can be extracted, which provide invaluable assistance in driving the marketing efforts forward.Request Proposal

Why is marketing analytics important? 

Diverse technologies are often implemented across several platforms for companies to advertise, market, and create brand awareness. The data generated from them was siloed. It is illogical for marketers to rely on intuition alone to get their initiatives and campaigns right, especially given the role of marketing in retaining customers and driving revenue. The top management would want to see the value of the marketing initiatives, and analytics is the best way to show them. Also, it is important to have a way to measure and monitor your campaigns and then demonstrate their value clearly to executives and stakeholders. Furthermore, marketing analytics tools help establish your value and how your work relates to revenue.

Things to know when applying marketing analytics

Devise a smart marketing strategy

One of the primary steps for any organization to undertake before delving into marketing analytics tools is to devise an effective marketing strategy. There are many tools available in the digital marketplace that allows companies to construct tailor-made campaigns which revolve around their product and help brands speak highly about themselves. These tools are primarily based on the search engine audience sentiment about popular keywords, popular hashtags, and trends among many others. Marketing analytics tools will allow marketers to evaluate various aspects that encapsulate the digital marketing spectrum like incoming leads, conversions, and website traffic. Contact USIf marketers incorporate this workflow, key insights can be easily derived at the end of the campaign. These valuable insights can be applied to the next campaign or can be used adaptively if the campaign is long-term or recurring.

Data collection and segregation

Large amount of data gets generated during the campaigning. This data can later be converted into meaningful insights. Marketers must ensure that they have covered and collated data elements getting generated from all the sources which were involved in a marketing campaign. Data from social media, emails, POS machines, call centers, beacons, and Wi-Fi needs to be collated and safeguarded. These data would often prove to be unstructured. This data can later be structured to get a clear understanding of how customers are shopping today. 

Choosing the right analytics visualization

The data generated must prove useful for the marketing teams and stakeholders if you are to gain meaningful insights from it. The key to getting this right is to choose the most appropriate data visualizations, which can help identify patterns and interpret the data. Thus, it is important to choose marketing analytics tools that allow you to choose or customize your visualizations instead of using default charts for displaying data.

Marketing analytics tools featuring machine learning and AI

In order to be effective, marketing must be real-time and predictive today. You must be able to analyze theGet More Info data, make accurate predictions, and take data-driven decisions to enhance each step of the customer journey. Using marketing analytics tools with machine learning and AI capabilities make these tasks easier to do and with minimal errors.

Personalizing campaigns

Global enterprises pay extensive attention to providing superior client experiences. Due to the advent of several modern enterprises that have absorbed phenomenal technical capability and a fresh approach to client servicing in entirety, client experience has become a highly important factor today. Marketing analytics tools can help companies know about product expectations from a segregated customer list. This enables an organization to just sell an already desired product via targeted marketing rather than hard-selling a product offering.


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Smart TV

Marketing Analytics for a Smart TV Manufacturer Helps Re-Prioritize Product Offerings

What the Client Wanted

The client – a leading smart TV manufacturer wanted to seek ways to monitor marketing campaigns and understand their overall sales performance.

The Outcome

The client effectively measured and optimized their marketing activities and streamlined efforts to improve sales performance.


Smart TV Market Overview

The fluctuating consumer preferences toward online content as a result of the growing proliferation of high-speed internet across the globe is providing an impetus to the smart TV industry growth. Moreover, the increased popularity of smart TV has affected the cable TV market as well as the set-top-box and the conventional entertainment platforms, especially in the developed countries. Request ProposalIn contrast, the growing demand for online streaming has opened prospects for service providers to venture into the Over the Top (OTT) space and dispense content via the Internet.


Industry Challenges

User Interface and experience: Smart TV manufacturers need to provide a user interface that addresses each device’s characteristics while centrally maintaining the DNA and intelligence of the service to avoid dependence on specific client technology, which may or may not be around in the coming years. This is becoming increasingly important as the life of technology tends to deteriorate at a rapid pace.

Smart TV with a shelf life: With a large number of specifications, technologies, and smart TV devices emerging in short span of time, there will be resistance from mainstream consumers to commit on getting a new or replace an existing one until the ground settles. This becomes a major concern for smart TV manufacturers.


About the Client

An American privately-owned company that develops consumer electronics with an annual revenue of over USD 10 billion. The client is best known as a major producer of flat-screen smart TV in America.

Client’s Challenge

With the help of marketing analytics, the client wanted to seek ways to monitor their marketing campaigns and understand the overall sales performance. The client also wanted to gain insights into the customer preferences and perception about new products to penetrate across different market segments and enhance their product offerings. The smart TV manufacturer was also battling challenges such as revenue stagnation, Request Solution Demopricing pressures, and intense competition – and wanted to devise robust business models to stay relevant in the entertainment industry space.


Summary of our marketing analytics engagement

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Business Impact

With the help of Quantzig’s marketing analytics engagement, the smart TV manufacturer was able to diagnose deficiencies in their specific channels and accordingly make adjustments to strategies to enhance their overall marketing program. Additionally, to establish their strong presence in the entertainment industry, the smart TV manufacturer also identified ways to re-prioritize their product offerings and launch new products in niche market segments. The engagement further assisted the client in determining the true ROI of their marketing activities in terms of social media and email marketing success.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solutions help companies in the entertainment industry to better understand price and promotional strategies to enhance their business performance. Companies can also engage customers in real-time, understand them, and predict trends in their behavior. Furthermore, smart TV manufacturers can leverage the analytics data to make better make use of their resources across their businesses.


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Telecom Industry

Marketing Analytics: How a Telecom Industry Major Established their Presence in the EMEA Region

What the Client Wanted

The telecom industry client wanted to measure, manage, and analyze their marketing performance.

The Outcome

The client better understood the customer behavior.

Summary of the global telecom industry

The global telecom industry primarily engages in operating and providing access to amenities in terms of voice, text, and data. Businesses in the telecom industry are increasing their focus on redefining their current business models to gain a competitive edge over the other competitors. Additionally, to deal with the issue of minimal revenue growth and tightening profit margins, telecom industry players are revitalizing their operations and reducing complexities to improve the quality of the services rendered and encourage commercial offerings.Request Proposal Factors such as the affordability of services and the rising demand for high-speed internet facilities is expected to further contribute to the growth of the global telecom industry.


Industry Challenges

Decline in the voice revenue: In recent years, there has been a gradual decline in the way of communication from the traditional voice and text to internet messaging. With the presence of Wi-Fi, the use of internet messaging applications has increased; thereby, showcasing a radical decline in the voice revenue.

The rise of 5G: In today’s competitive environment, the telecom industry is witnessing the entry of 5G service providers. With 5G services offering ultimate blazing fast browsing experience as compared to the current settings, prominent players are under pressure to offer such services to meet the target requirements. This is expected to be a challenge for the traditional service providers who specialize in offering 4G services.


About the Client

The client – a leading telecom industry player with an annual revenue of over USD 30 billion.

Client’s Challenge

The telecom industry client wanted to gain insights into the customers’ preferences and perception about their new products. With the help of marketing analytics, the client also wanted to seek ways to monitor new marketing campaigns and understand the overall sales performance. Furthermore, the client also wanted to understand the marketing trends and measure the impact of such trends on the industry’s growth prospects.


Summary of our marketing analytics engagement
To gain in-depth insights into our analytics solutions for telecom industry players

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Business Impact

With the help of marketing analytics, the telecom industry client determined the true ROI of their activities in terms of social media and email marketing success. The client also re-prioritized their brand offerings and launched new products in niche market segments to establish their presence in the EMEA region. With the help of Quantzig’s marketing analytics, the client also diagnosed deficiencies in their advertising channels and accordingly made adjustments to strategies to enhance their overall marketing efficiency.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics helps firms in the telecom industry space to better understand customer behavior across multiple platforms and make better use of their resources to make marketing main-stream in niche regions. This can further help companies to measure and augment their marketing activities and streamline their efforts to improve overall sales performance.


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Inventory management

Creating Unique Customer Experiences with Marketing Analytics for a CPG Industry Client

What the Client Wanted

Develop a robust marketing strategy for different customer segments based on the need and demands.

The Outcome

Personalized customer and marketing engagements, which further helped the CPG company to gain a comprehensive view of their customers across channels

Summary of the Global CPG Industry

Consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of demands over the past few years. The move from conventional shopping to advanced online retailing can be attributed to factors such as the rise of middle-class population, globalization, Request Proposaland urbanization. Moreover, as the retail sector players consolidate and e-commerce platforms increase, CPG industry players are relying on winning ‘go-to-market’ strategies to retain their position in the market.


Industry Challenges

M&A activity: With the increasing number of e-commerce platforms, a considerable number of companies in the CPG industry are looking forward to expanding across geographies to potentially reach out to different markets. Besides, organizations are further collaborating with reputed firms to drive sales and increase their ROI.

Innovations: As the current retail sector landscape is witnessing a shift towards digitization, prominent companies have started developing, testing, and planning innovative ideas to optimize customer engagement. Additionally, it becomes essential for the companies to re-align their marketing strategies to meet the ever-growing demands of the customers.


About the Client

A multi-national CPG industry player with an annual income of over 10 billion

Client’s Challenge

The client – a major in the CPG industry – approached Quantzig to leverage marketing analytics to personalize customer engagement and offer enhanced services to their customers. The client was looking at delivering maximum value at each customer touch point by mapping analytics to every stage in the customer’s journey. Furthermore, the client wanted to identify the best way to improve customer experience.


Summary of our marketing analytics engagement
To gain in-depth insights into our analytics solutions for the retail sector

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Business Impact

The CPG industry player was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Quantzig’s marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Furthermore, the client created unique customer experiences, which reduced the discrepancy in the customer’s mind regarding brand choices.

Marketing Analytics Solution Insights

With the help of Quantzig’s marketing analytics solution, companies in the CPG industry can anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a blend of variables. Companies can also devise targeted marketing campaigns for different customer segments based on their need and demands.


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food safety

Marketing Analytics Engagement Enables a Food and Beverage Industry Client to Personalize Customer and Marketing Engagements

What the Client Wanted

The food and beverage industry client wanted to develop a sound marketing strategy for different customer segments based on the consumption pattern and demands.

The Outcome

With the help of Quantzig’s marketing analytics solution, the food engineering company was able to personalize customer and marketing engagements. It also helped the client to gain a comprehensive view of their customers across channels.

Summary of the Food and Beverage Industry

Operating in today’s uber-global and dynamic business environment is extremely challenging for well-established firms and is forcing leading players in the food and beverage industry to develop targeted marketing strategies. The ongoing seismic shift is expected to further transform the way businesses function. 

However, it is expected that several internal and external pressures across the global value chain will continue to challenge food and beverage industry firms to enhance operational efficiency, resilience, and performance. Arguably, organizations that are well-equipped to respond proactively will succeed in reducing costs.Request Proposal Also, beyond the near-term profits, food and beverage industry firms that go beyond the competition will be able to position themselves for long-term sustainability, success, and brand recognition.

Industry Challenges

  • Automation: As with other industries, the global food and beverage industry has witnessed several benefits owing to the automation of different manufacturing processes. However, the inclusion of robotics and automation of business processes creates several challenges for players in this segment.
  • Regulatory compliance: For food and beverage firms that operate globally, achieving regulatory compliance may seem to be a daunting task. Food and beverage industry players should, therefore, ensure that they obtain a complete overview of all regulatory requirements.

About the Client

A major food engineering company with an annual turn over of USD 250 billion.

Client’s Challenge

To personalize customer engagement and offer enhanced services, the client – a leading player in the food and beverage industry – approached Quantzig to leverage marketing analytics. The client was finding it difficult to identify the best way to improve customer experience. Also, the client was looking at delivering maximum value at each customer touch point by mapping analytics to specific stages in the customer’s journey.

Summary of our marketing analytics engagement

Food and Beverage Industry

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Business Impact

With the help of Quantzig’s marketing analytics solution, the food engineering client was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Additionally, it helped them in creating unique customer experiences, which reduced the disparity in the customer’s mind regarding brand choices.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solution helps players in the food and beverage industry to devise targeted marketing campaigns for different customer segments based on their consumption pattern. Also, marketing analytics helps anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a combination of variables.


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