Tag: marketing analytics solution

food safety

Marketing Analytics Engagement Enables a Food and Beverage Industry Client to Personalize Customer and Marketing Engagements

What the Client Wanted

The food and beverage industry client wanted to develop a sound marketing strategy for different customer segments based on the consumption pattern and demands.

The Outcome

With the help of Quantzig’s marketing analytics solution, the food engineering company was able to personalize customer and marketing engagements. It also helped the client to gain a comprehensive view of their customers across channels.

Summary of the Food and Beverage Industry

Operating in today’s uber-global and dynamic business environment is extremely challenging for well-established firms and is forcing leading players in the food and beverage industry to develop targeted marketing strategies. The ongoing seismic shift is expected to further transform the way businesses function. 

However, it is expected that several internal and external pressures across the global value chain will continue to challenge food and beverage industry firms to enhance operational efficiency, resilience, and performance. Arguably, organizations that are well-equipped to respond proactively will succeed in reducing costs.Request Proposal Also, beyond the near-term profits, food and beverage industry firms that go beyond the competition will be able to position themselves for long-term sustainability, success, and brand recognition.

Industry Challenges

  • Automation: As with other industries, the global food and beverage industry has witnessed several benefits owing to the automation of different manufacturing processes. However, the inclusion of robotics and automation of business processes creates several challenges for players in this segment.
  • Regulatory compliance: For food and beverage firms that operate globally, achieving regulatory compliance may seem to be a daunting task. Food and beverage industry players should, therefore, ensure that they obtain a complete overview of all regulatory requirements.

About the Client

A major food engineering company with an annual turn over of USD 250 billion.

Client’s Challenge

To personalize customer engagement and offer enhanced services, the client – a leading player in the food and beverage industry – approached Quantzig to leverage marketing analytics. The client was finding it difficult to identify the best way to improve customer experience. Also, the client was looking at delivering maximum value at each customer touch point by mapping analytics to specific stages in the customer’s journey.

Summary of our marketing analytics engagement

Food and Beverage Industry

Want to learn more about our marketing analytics solutions for the food and beverage industry?

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Business Impact

With the help of Quantzig’s marketing analytics solution, the food engineering client was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Additionally, it helped them in creating unique customer experiences, which reduced the disparity in the customer’s mind regarding brand choices.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solution helps players in the food and beverage industry to devise targeted marketing campaigns for different customer segments based on their consumption pattern. Also, marketing analytics helps anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a combination of variables.


To know more about how our marketing analytics solution helped the food engineering company

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Advertising Agency

Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

What the Client Wanted

Drive value by improving customer experiences and eliminating data silos.

The Outcome

Delivered maximum value at every single customer touch point and leveraged marketing analytics at specific stages in the customer journey to improve the overall customer experience.

Summary of the Advertising Industry

The advertising industry is a multibillion-dollar segment within the media and entertainment industry. It acts as a channel that connects consumers and manufacturers. In the US alone, there are over 60,000 advertising agencies that employ more than 240,000 employees. Advertising agencies are hired to build brand identities, launch new products, and to expand customer base – be it a non-profit organization or a Fortune 500 company. An advertising agency plays an essential role in jumpstarting the economy by increasing sales. However, the economy also negatively impacts advertising – i.e., when it slows down consumers tend to tighten their wallets and cut down on marketing promotions. With the growth in technology and recent innovations, factors such as radio, television, smartphones, and internet along with other techniques,Request Proposal have made it much easier for advertisers to reach out to the consumers.

Industry Challenges

  • Rapidly evolving digital landscape: The media and entertainment companies are witnessing rapid changes brought on by the evolving digital landscape. With the growth of personal devices like smart watches, home assistants, and smart glasses, it becomes essential for every advertising agency to explore new avenues for growth.
  • Indefinable audiences: Most audiences today do not have the time and patience to read articles or watch videos. Consequently, it becomes essential for advertising agencies to focus on devising ways to capture the attention of their audience. Instead of creating ads for the general audience, which is quite large, advertising agencies are now focusing on creating targeted ads for smaller end-user segments.

About the Client

An international advertising agency with an annual revenue of over USD 10 million.

Client’s Challenge

With a end-goal to enhance customer experience, the client – a leading advertising agency– approached Quantzig to perform a marketing analytics study. The primary scope of this engagement was to improve customer experience and eliminate data silos. The client wanted to leverage tools that aggregate customer data from a multitude of sources to help them discover customer pain points and customer sentiments and needs at various stages throughout the decision-making journey.

Summary of our engagement
 Advertising Agency
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Business Impact

With the help of Quantzig’s marketing analytics solution, the advertising agency gained an in-depth understanding of customers’ preferences. It also enabled them to develop marketing strategies that are centered around the needs of the audiences. Moreover, by leveraging advanced and comprehensive marketing analytics-based tools, the client was able to deliver tailored experiences and stay a step ahead of their competitors.

Marketing Analytics Solution Predictive Insights

Quantzig’s marketing analytics solution helps media and entertainment companies to outperform their competitors on key metrics including – performance efficiency, sales, profit margins, and ROI. Marketing analytics also helps companies to anticipate customer behavior and respond proactively to issues. It includes statistical solutions that help firms to develop predictive business models based on a combination of variables.


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Telecom Service

Marketing Analytics to Minimize the Wastage of Marketing Dollars for a Leading Telecom Industry Client

What the Client Wanted

Enhance efficiency and reduce the wastage of marketing dollars.

The Outcome

With the help of Quantzig’s marketing analytics solution, the client measured, analyzed, and managed marketing performance to optimize ROI. The continuous monitoring of marketing campaigns and their respective outcomes also enabled the client to spend each marketing dollar as efficiently as possible.

Summary of the Global Telecom Industry

The telecom industry has always processed large volumes of data related to operations, customers, and transactions. Over the years, leading telecom service providers have implemented numerous techniques to process these data sets which includes – data mining, statistical analysis, and knowledge management among others. On an average, telecom service providers generate billions of records on a daily basis, and it requires continuous monitoring and analysis in real-time or near real-time Request Proposalto generate maximum benefits.

Industry Challenges

  • Competition from peers: Telecom service providers must ensure they gain a competitive advantage by offering enhanced services to their customers and by building a brand known for innovation. They can use analytics tools to understand customer preferences and build suitable applications that address the needs. In this way, telecom service providers are challenged to enhance efficiency and improve uptime.
  • Leveraging infrastructure to meet the growing demands: It is essential to leverage the correct infrastructure to maintain optimum functionality. Telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.

About the Client

A telecom service provider, headquartered in the US with over 6000 employees and an annual revenue of over 7.5 billion.

Client’s Challenge

To improve sales effectiveness and minimize wastage of marketing dollars – the client, a market leader in the telecom industry – approached Quantzig to engage in a marketing analytics study. The telecom service provider was facing challenges in measuring and monetizing their marketing campaigns by optimizing their marketing-mix strategies, enhancing sales-force effectiveness, optimizing promotions and positioning, measuring marketing ROI while augmenting their marketing spends, improving customer experience, and maximizing overall profitability.


Engagement Summary
Telecom Service
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Business Impact

With the help of Quantzig’s marketing analytics solution, the telecom service provider was able to measure the effectiveness of their marketing campaigns. The recommendations offered assisted the client in influencing their customers to upgrade services. The engagement also focused on the effective management of marketing investments and driving the value of every marketing dollar.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solutions help firms in the global telecom industry to drive maximum value from the company’s datasets. It includes data obtained from disparate sources- demographical and psycho-graphical information, transactional data, and website usage. Analyzing these datasets can assist telecom service providers in improving the ROI of their marketing campaigns by increasing their effectiveness.


To know more about how our marketing analytics solution helped the telecom service provider

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consumer electronics

Consumer Electronics Manufacturer leverages Marketing Analytics Solution to Optimize their Sales Performance

consumer electronics

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing analytics solution for a consumer electronics manufacturer. factors such as falling prices and relentless innovations have increased the demand for consumer electronics among the end-user segments over the last couple of years. The recent innovations in consumer electronics have also prompted consumers to spend a considerable part of their disposable income on mobile gadgets, which, in turn, is compelling retailers to offer products at reasonable prices.

“With the help of marketing analytics solution, businesses can measure and optimize their marketing activities to improve their overall performance. Marketing analytics solution also focuses on understanding how the marketing efforts of a business are performing and reallocate their resources to gain better ROI. “says an industry expert from Quantzig.

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The marketing analytics solution helped the consumer electronics client analyze how marketing initiatives are performing and create a successful marketing strategy to improve business efficiency.  The solution also helped the client compare the marketing activities with that of the competitors and prioritize their investments for the financial year.

Additional Benefits of the Marketing Analytics Solution

  • Evaluate and optimize marketing campaigns to predict outcomes and systematically allocate resources
  • Monitor campaigns and their respective outcomes.
  • Apply analytical tools and techniques to real-world marketing problems to understand the sales performance
  • To know more, request a proposal

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