Tag: marketing analytics solutions

Retail Healthcare

Quantzig’s Customer Segmentation Assists a Prominent Pharmaceutical Products Supplier bridge the Price Gaps in the Products Offered

The client: Pharmaceutical products supplier, Size: >34 billion in revenue, Area of engagement: Customer segmentation

The rising skepticism over the ever-escalating prices on pharmaceutical products is compelling organizations to improve their innovation capabilities and increase investment in R&D. As people are gaining more access to healthcare, prominent businesses are planning to manage healthcare funding and tender effective measures to narrow the price gaps between local and international brands. Along with urbanization, the rise of aging population, changing lifestyles, and increasing incidences of chronic diseases will drive the growth of the pharmaceutical products space.

Although the pharmaceutical products space is witnessing a promising growth, several factors may influence the growth of the sector over the next couple of years. These include.

  • Poor scientific productivity: The incidences of chronic diseases is witnessing a manifold where it becomes essential for the pharmaceutical products manufacturer to invest highly in innovations to meet the constant customer demands. With the relatively slow growth of the healthcare space, businesses need to ensure better production capabilities while meeting the quality requirements.
  • Drug approval stagnation: The regulations set forth by the FDA becomes an obstacle for many leading pharmaceutical products manufacturers. So, organizations need to maintain a balance between safety and innovation in the products while entering the market.
  • Rising customer expectations: As the pharmaceutical products space is shifting to a patient-centric environment, the consumers buying preferences are altering and are looking for a fast-relief in curing their illnesses. The relentless demands of the consumers are forcing businesses to produce products in an agile and seamless manner.
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To counter these challenges and effectively meet the growing demands of the customers, organizations are leveraging the need for a customer segmentation solution. Customer segmentation helps businesses divide the customer base into sub-segments to tailor their marketing efforts adequately. Customer segmentation also helps businesses gain a deeper understanding of their customers’ preferences and needs to maximize cross-selling opportunities.

The Business Challenge

The client, a prominent pharmaceutical products supplier, wanted to stay ahead of the competitors and identify new products to meet customer expectations. The client wanted to segment their customers based on the needs, behaviors, and demographics. Moreover, through an effective customer segmentation engagement, the pharmaceutical products supplier wanted to develop value-based segmentation to understand the revenue they generate. The primary concern of the client was to create and communicate targeted marketing messages to resonate with the specific group of customers.

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The Solution Benefits and the Business Impact

Strategies that we recommended based on our analysis to help clients promote sales and business development

The customer segmentation solution offered by Quantzig helped the pharmaceutical products supplier identify ways to improve product and service opportunities and establish a better relationship with the customers. The solution also sought ways for the client to differentiate customers based on their economic value. Moreover, prominent products supplier was able to predict and anticipate the most profitable customers and allocate their capital resources efficiently. The client was able to differentiate their products with that of the competitors’ offerings and improve their performance in the market.

Customer Segmentation Solution Predictive Insights

Beyond the product offerings, gaining adequate insights into the customer preferences allow organizations to offer better customer support and professional services by developing more focused marketing messages to best fit each customer segments. Moreover, the pharmaceutical products supplier can identify the most lucrative opportunities and ultimately increase revenues on investment.


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marketing analytics

Everything Marketers Need to Know Before Implementing Marketing Analytics

Analytics has influenced all possible industries and business functions. Great importance has been placed on marketing analytics in recent times as it allows marketers to optimize all aspects of their marketing strategy. Today, digital marketing generates a lot of data that includes transaction data, online data, social media data, customer feedback, and customer data. The data collected can be used for further analysis to understand the customers and deliver favorable customer experiences. Marketing analytics can help decision-makers, right from the start by assisting in market segmentation, target marketing, and product positioning. But there are a few things that marketers must keep in mind while applying marketing analytics in business operations.

Our marketing analytics solutions can help you reduce maverick spend on marketing campaigns, identify irrelevant marketing channels, and improve marketing mix strategies. Request a free brochure of our analytics solutions right away to gain better insights!

MARKETING ANALYTICS BLOG

Tips for Marketers Before Implementing Marketing Analytics

Devise a smart marketing strategy

One of the primary steps for any organization to undertake before delving into marketing analytics tools is to devise an effective marketing strategy. There are many tools available in the digital marketplace that allows companies to construct tailor-made campaigns that revolve around their product and help brands speak highly about themselves. These tools are primarily based on the search engine audience sentiments that revolve around popular keywords, trending hashtags, and market trends among many others. They allow marketers to analyze and evaluate various aspects such as incoming leads, conversions, and website traffic. If marketers incorporate this workflow, key insights can be easily derived at the end of the campaign. These valuable insights can be applied to the next campaign or can be used adaptively if the campaign is long-term or recurring.

Talk to our analytics experts and learn how we can help you integrate data across all marketing channels and combine it into a common marketing view.

Data collection and segregation

Today marketers have access to troves of data sets generated by disparate sources. Marketers can convert these data into meaningful insights using marketing analytics. But to do so successfully, they must ensure that they have analyzed and collated data elements generated from all the sources which were involved in a marketing campaign. Data from social media, emails, POS machines, call centers, beacons, and Wi-Fi need to be collated and safeguarded. These data sets are unstructured and in different formats. This data can later be structured to get a clear understanding of how customers are shopping today.

Using integrated artificial intelligence and powerful statistical techniques, our analytics solutions can help you identify the right  marketing mix, to optimize your marketing spend. . Gain limited-time complimentary access to our analytics platform today.

Choose the right data visualization tools

The data generated must prove useful for the marketing teams and stakeholders if you are to gain meaningful insights from it. The key to getting this right is to choose the most appropriate data visualizations, which can help identify patterns and interpret the data. Thus, it is important to choose marketing analytics tools that allow you to choose or customize your visualizations instead of using default charts for displaying data.

Learn more about how marketing analytics solutions can help you create better predictions and faster learning curves than traditional rule-based methods.

marketing analytics

Marketing Analytics Solutions for the Retail Industry | Factsheet

marketing analytics

As product commoditization and standardization of services continue to fuel the radical shift towards a data-driven culture in retail— ‘marketing spend’ is poised to continue its unprecedented rise. Moreover, with leading retail organizations struggling to find the best-fit strategy to maximize benefits from their marketing investments its quite evident that a major retail challenge revolves around optimizing marketing spend.

In such a scenario, insights into marketing spend can not only help you drive bottom-line savings but can give you more control over your marketing strategies. Quantzig’s marketing analytics solutions for retail comprise of a comprehensive suite of advanced analytics solutions curated by considering the challenges faced by retailers today. Our marketing analytics solutions can help you uncover bottlenecks and new opportunities as well as streamline operations for greater efficiency and control.

Request a FREE Brochure of our analytics solutions to gain comprehensive insights into our marketing analytics capabilities.

WHAT IS IT?

Today there is a growing need for retailers to measure and optimize the impact of their marketing investments to improve the return on their marketing spend (MROI). Using advanced statistical models and machine learning techniques, Quanztig’s marketing analytics solutions aim to help retailers achieve their business objectives by offering actionable insights into past marketing activities and predicting the future effect of marketing tactics on sales. The intention is to drive business value by offering unprecedented visibility into marketing activities and factors that help drive sales.

How Can Quantzig’s Marketing Analytics Help Retailers? (more…)

marketing mix modeling

3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands

The four P’s of the marketing mix modeling as we know it – Product, Price, Place, and Promotion are the driving forces behind every marketing strategy. Today it has been extended to include people, processes, and physical environment as well. Identifying the right marketing mix is quite a challenge and many B2B marketers face several challenges when it comes to justifying their marketing investments. Though several factors contribute to this challenge it mainly arises due to long sales cycles, ineffective media spend and marketing strategy.

However, things have started to change, with marketing and sales teams working in tandem to achieve their organization’s targets. Today, B2B marketing teams play a significant role in increasing ROI, driving down the cost of high-quality leads by optimizing their media spend.

Request a FREE brochure of our analytics solutions to gain comprehensive insights into our portfolio of advanced marketing analytics solutions.

Marketing Mix Modeling: Four steps to maximize marketing success

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marketing analytics solutions

How Marketing Analytics Solutions Help Revamp Brand Image?

Most companies tend to struggle when it comes to enhancing their engagements with potential audiences. This is because of their inability to turn available data into valuable insights for their customers. The inefficiency of businesses to gauge the effectiveness of their marketing campaigns limits their capability to deliver a consistent customer experience across all channels. This is where marketing analytics solutions can help. By leveraging marketing analytics solutions, businesses can respond to their customer queries and questions in real-time and improve customer engagements with the brand across all marketing platforms.

Talk to our analytics experts to know how they can help you reduce maverick spend on marketing campaigns, generate more qualified leads, and improve overall sales.

MARKETING ANALYTICS SOLUTIONS BENEFITSBenefits of Clickstream Data Analysis for Businesses 

Helps to turn data into valuable insights

With the help of marketing analytics solutions, companies can successfully evaluate the touchpoints that makeup customer journey. This can further help in understanding which marketing campaign is able to resonate well with the customers. By leveraging marketing analytics solutions, marketers can improve upselling and lead generation techniques that in turn can help in driving the growth of the business. Also, marketing analytics solutions can offer valuable insights to support digital spend decisions of businesses. Furthermore, companies can leverage marketing analytics solutions to analyze available data and assess the performance of their marketing efforts.

Our marketing analytics solutions help companies to integrate data across all marketing platforms and derive valuable insights. Request a FREE Brochure of our analytics solutions to gain in-depth insights into our portfolio of analytics solutions.

Offers better data visualization in real- time

Marketing analytics solutions offer better data visualization capabilities to businesses by allowing them to identify patterns and anomalies in real-time. With the help of advanced marketing analytics solutions, companies can create customized dashboards to suit their business needs that can help in goal accomplishments. Furthermore, marketing analytics solutions can aid in identifying important metrics such as traffic patterns and fallout rates. Real-time data analysis backed by marketing analytics solutions can help businesses to identify the best performing contents across marketing channels and monitor the effectiveness of their marketing campaigns. Such insights gained through improved data visualization techniques can help companies to improve business decisions and boost revenue growth..

Quantzig’s marketing analytics dashboards can help you optimize revenue, profit, customers or other metrics in the relevant area. Gain limited-time complimentary access to our analytics platform to know more.

Aids in analyzing customer journey across channels

Customers interact with brands across multiple marketing channels that offer the opportunity for businesses to target their potential customers. By leveraging marketing analytics solutions, businesses can identify the attributes and patterns shared by customers across all those channels in real-time. Also, marketing analytics solutions can help in analyzing website data, mobile activity, in-store purchases, and much more. Such insights can help in building customer personas to improve customer experience and identify new opportunities.

Improves brand story

Marketing analytics solutions help in strengthening the brand story and respond to customer behaviors and traits in real-time. Businesses can anticipate customers’ needs and can deliver a better experience at the right time by leveraging marketing analytics solutions. Also, it allows to understand and analyze activities on websites, detect unusual events, and measure how different marketing campaigns affect the customer journey. With such insights, brands can gain accurate insights on the ROI of their marketing efforts, understand the impact of changing their marketing strategies, and measure the effectiveness of various marketing channels.

Learn more about how our marketing analytics solutions can help you improve brand engagement and effectively manage your marketing mix strategies with multi-channel performance metrics.

Marketing Analytics Solutions Helped a Food and Beverage Manufacturer to Improve Customer Engagement and Boost MROI by 37% – Quantzig’s Success Story

The client is a global food and beverage manufacturing company headquartered in Austria. The company is well-known for packaging and manufacturing daily consumable products in various packaging, wholesale and retail.

Most businesses tend to struggle when it comes to incorporating marketing analytics into their business operations due to the lack of basic market knowledge. Businesses gather a plethora of data that comprises sales data, customer data, and data obtained from marketing campaigns. But due to the lack of analytics expertise, they are unable to accurately analyze this pool of data and extract valuable insights from them to drive profitability.

There has been a major transformation in the way customers interact and engage with any brand today. This is the reason why companies in the food and beverage industry are looking at leveraging marketing analytics solutions to improve their marketing strategies and gain an edge over their competitors. Also, with integrated marketing analytics solutions, food and beverage manufacturing companies are looking to effectively gauge the effectiveness of their marketing campaigns.

Our marketing analytics experts can help you track key marketing metrics (KPIs), spot trends on website traffic, CTR, CPC, and conversion rate. Get in touch with them right away.

Business Challenge

The client, a leading food and beverage manufacturing company, was finding it difficult to capture structured and unstructured data and integrate it with their marketing strategies. Also, they wanted to align customer data with their business processes to analyze the entire customer journey and improve customer engagement and experience. Additionally, the client was not able to effectively track their marketing spend which made it difficult for them to evaluate their marketing efforts and measure the effectiveness of their marketing campaigns. This is when they approached Quantzig to leverage its expertise in offering marketing analytics solutions to help them assess their marketing campaigns, improve customer engagement rates and boost MROI.

Our portfolio of marketing analytics solutions helps businesses to gain accurate insights on the ROI of their marketing efforts and helps them measure the effectiveness of marketing campaigns. . Request a FREE proposal to gain exhaustive insights.

MARKETING ANALYTICS ENGAGEMENTSolution Offered and Value Delivered

To help the client analyze and tackle their core business challenges, a team of marketing analytics experts was deployed. Quantzig’s experts adopted a holistic approach that comprised three-phases, each of which played a crucial role in tackling the challenging faced by the client. Our analytics experts focused on developing precise solutions with a deep dive analysis of the client’s marketing campaigns.

 The first phase of this marketing analytics engagement focused on benchmarking key marketing channels to help the client identify the best marketing platforms that suit their business goals. In the second phase of this marketing analytics engagement, our experts concentrated their efforts in developing a customized analytics dashboard to integrate data from disparate sources such as marketing campaigns, social media platforms, and customer touchpoints. The solution offered helped the client to analyze the impact of their marketing campaigns and gain in-depth insights on improving their marketing strategies. Also, by leveraging Quantzig’s marketing analytics solutions, the client was able to improve customer engagement and boost MROI by 37%.

At Quantzig, we use statistical and analytical tools to quantify the impact of past marketing decisions and predict future sales impact through customized analytics dashboards. Request a FREE demo to know more.

Why Businesses Must Leverage Quantzig’s Marketing Analytics Solutions?

Quantzig’s marketing analytics solutions help businesses to identify opportunities and inefficiencies in their marketing activities and drive higher conversions with valuable insights. Also, by leveraging our marketing analytics solutions companies can reduce maverick spend on marketing campaigns, identify irrelevant marketing channels, generate more qualified leads, and improve the efficiency of the overall sales. With our marketing analytics solutions, we help companies to integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable assistance in driving marketing efforts forward.

Request more information below to learn how our marketing analytics solutions can help you identify the right marketing mix to meet the growing demands of your customers.

marketing mix modeling

Marketing Mix Modeling Helped a Leading Retail Company to Improve Market Share and Increase Profitability by 23% – A Success Story by Quantzig

The client is a multinational retail firm based out of the Netherlands who was looking at leveraging marketing mix modeling solutions to improve its marketing effectiveness in terms of sales, share and profits.

With the advent of new technologies such as IoT, AI, and VR, businesses across industries are gradually shifting to digital platforms. Consequently, most consumer purchases take place through multiple touchpoints with several factors influencing the purchasing decisions. Companies can mine marketing data with the help of marketing mix models to analyze their customer’s buying patterns. With the help of appropriate marketing mix modeling techniques, businesses can understand the impact of marketing spend across channels and can monitor their marketing activities in real-time.

Quantzig’s marketing analytics experts can help you figure out spend allocation for various marketing activities. Get in touch with them right away!

Business Challenge

The client was facing several predicaments in allocating their marketing budget across different marketing channels. The retailer wanted to leverage marketing mix modeling solution to calculate their ROI for their marketing campaigns in real-time. Due to the unstructured marketing spend data scattered across different digital platforms, the client was finding it difficult to analyze datasets and draw accurate conclusions. Therefore, they approached Quantzig to leverage its expertise in offering marketing mix modeling solutions to tackle their business challenges and improve market share.

We help companies to make accurate marketing spend decisions with the help of smart market mix models. Request a Free proposal now to gain in-depth insights into our portfolio of analytics solutions.

Solutions Offered and Value Delivered

The marketing mix modeling experts at Quantzig adopted a comprehensive approach that revolved around the use of marketing analytics to identify and deploy the ideal marketing mix model. The retail player was involved in multiple marketing activities. So, the experts first found it essential to gauge the contribution of each of their marketing investments to find potential growth drivers for specific product groups. The solution offered helped the client to identify major gaps and reallocate their marketing budget efficiently to better support their marketing initiatives. As a result, the retail company witnessed a significant improvement in its market share along with a 23% increase in profitability.

Request a FREE demo to know how our marketing mix modeling solutions can help you identify activities that actually can drive revenue.

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Improve marketing campaign effectiveness
  • Monitor short-term marketing and promotion activities
  • Improve market share by 47%

marketing mix modelingAdvantage of Quantzig’s Marketing Mix Modeling Solutions

Quantzig’s marketing mix modeling solutions deliver in-depth insights into market dynamics through visually interactive analytics dashboards. We help companies to gauge complex customer behaviors at an individual level and build a complete view of individual customers across attitudinal and behavioral dimensions. Also, by leveraging our marketing analytics solutions, companies can integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable assistance in driving marketing efforts forward.

To learn more about benefits of our marketing mix modeling solutions, request for more information below.

Take a look at our latest article where our analytics services leader decodes the market mix modeling myth:

https://www.quantzig.com/blog/market-mix-modeling

data analytics solutions

3 Benefits of Marketing Analytics That Can Drive Business Growth

The plethora of data available today makes it easier for businesses to develop new strategies to make smart marketing decisions, retain customers, and enhance customer satisfaction. However, the key to success lies in how accurately companies collect, analyze and leverage that data to achieve desired outcomes. This is where marketing analytics solutions offer meaningful insights into factors that help drive favorable outcomes. Marketing analytics uses various metrics to gauge the performance of marketing initiatives. Advanced marketing analytics aims at gathering data from all sources and channels and combines it into a single platform. Therefore, in order to determine the effectiveness and return on investment (ROI) of marketing campaigns, leveraging marketing analytics solutions is important for businesses. Here in this article, our team of marketing analytics experts have highlighted benefits of marketing analytics that can help businesses measure the effectiveness of various marketing channels and gain accurate insights on the ROI of their marketing efforts.

Quantzig offers advanced marketing analytics solutions to help companies effectively allocate marketing budgets and reduce customer acquisition costs. Request a FREE proposal to gain better insights into our portfolio of analytics solutions.

marketing analyticsBenefits of Marketing Analytics

#1: Gain insights into past events

One of the significant benefits of marketing analytics is that it offers insights into past events and reasons behind the changing purchasing patterns. This, further, helps marketing teams to avoid making the same mistakes as in the past. With the help of descriptive analysis, customer relationship management, and marketing automation platforms, marketing analytics solutions can highlight not only what happened in the past but also provide answers to questions on buying patterns and customer preferences.

Want to learn more about the benefits of marketing analytics? Request for more information below.

#2: Analyze current marketing campaigns

One of the major benefits of marketing analytics is that marketers can measure and analyze the effectiveness of their current marketing campaigns leveraging marketing analytics solutions. Consequently, this helps in making changes to marketing strategies in order to avoid mistakes or make improvements. Using marketing analytics dashboards to display current engagement levels or the status of new leads companies can assess the real-time status of their marketing efforts.

We help companies to integrate data across all marketing channels and consolidate it into a common marketing view through effective marketing analytics techniques. Request a FREE demo right away to know more.

#3: Predict the consumer behavior

Predictive analysis is one of the most remarkable benefits of marketing analytics. With the help of predictive modeling techniques such as clustering, regression analysis, propensity models, and collaborative filtering companies can anticipate consumer behavior. Also, predictive models can be used to target at-risk customers through tailored messages and loyalty programs. Marketers can then utilize this information to execute specific marketing analytics techniques to retain customers.

Finding it difficult to identify digital marketing channels that drive the most conversions? We can help. Get in touch with our experts now!

Weekly Round-up: A Storyboard on the Benefits of Analytics in Marketing

LONDON: Quantzig, a leading pricing analytics services provider, has announced the release of their new storyboard on analytics in marketing and how it can help companies optimize marketing campaigns and make better business decisions that improve ROI. In today’s competitive market landscape, companies are facing a plethora of challenges such as increasing sales, retaining customers, and maximizing profitability. Without improving marketing outcomes, it has become very difficult for companies to sustain profitability. Therefore, companies need to integrate data across all marketing channels and consolidate it into a common marketing view that provides invaluable guidance in driving marketing efforts forward. This is where making use of analytics in marketing can help.

Marketing without analytics is like driving with your eyes closed.

By employing analytics in marketing, companies can measure the effectiveness of various marketing channels and understand the impact of the change in their marketing strategies. They can also gain accurate insights into the ROI of their marketing efforts. Quantzig’s analytics solutions have helped more than 55 Fortune 500 companies to make data-driven decisions and amplify revenues. Below, we have rounded up some of Quantzig’s recent success stories for this week and have also highlighted ways in which taking the help of analytics in marketing has helped businesses to stay ahead of the curve.

#1: Analytics in marketing optimized marketing spend: Are increasing complexities in operational support services worrying you? Don’t get worked-up, you are not alone! One of Quantzig’s clients faced the same business problem. To deal with the problem, they approached Quantzig to leverage its expertise in offering solutions for analytics in marketing to analyze the market data and effectively manage their marketing investments, optimize marketing spend, and improve ROI. Also, our marketing analytics proved very helpful in managing the service categories and address potential threats in the market.

Quantzig’s Marketing Analytics Solutions Helped a Telecom Industry Firm to Refine their Marketing Campaigns and Optimize Marketing Spend

#2: Leveraging marketing analytics solutions to re-prioritize product offerings: Are you struggling to access or integrate customer data and preferences? If so, you must go through our latest success story, where Quantzig’s marketing analytics solutions enhanced the client’s product offerings by penetrating new market segments. With the help of analytics in marketing, it is easy to devise robust business models and stay relevant in the entertainment industry space.

Marketing Analytics for a Smart TV Manufacturer Helps Re-Prioritize Product Offerings

#3: What do you need to keep in mind while dealing with marketing analytics?Businesses can no longer rely on intuition for making marketing decisions and are, therefore, leveraging marketing analytics solutions. However, they need to follow a few steps while leveraging marketing analytics solutions like data collection and segregation, choosing the right analytics visualization techniques, utilizing marketing analytics tools featuring machine learning and AI, and personalizing campaigns.

https://www.quantzig.com/blog/things-keep-mind-dealing-marketing-analytics?utm_source=storyboarding5&utm_medium=storyboarding5&utm_campaign=storyboarding5

#4: Analytics in marketing paved way for unique customer experiences: Personalized customer experiences form a very important part of marketing. Don’t you agree? With the changing consumers’ behavior, organizations have felt the need to embrace technologies to meet the ever-growing array of demands over the past few years. But delivering maximum value at each customer touch point is the challenge that every business faces. Quantzig’s client was facing the same issue  and tackled it by leveraging our marketing analytics solutions. The use of analytics in marketing proved beneficial in devising predictive models using a blend of variables.

Creating Unique Customer Experiences with Marketing Analytics for a CPG Industry Client

#5: Analytics in marketing personalized customer engagements: Are you wondering how to improve customer engagements? Using analytics in marketing can help! By leveraging our marketing analytics solutions, one a company was able to deliver maximum value at each customer touch point by mapping analytics to specific stages in the customer’s journey. Furthermore, this enhanced resilience, operational efficiency, and performance resulting in better ROI.

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