Quantzig’s Customer Segmentation Solutions Assist a Prominent Pharmaceutical Products Supplier to Bridge Price Gaps in the Products Offered
The client: Pharmaceutical products supplier, Size: >34 billion in revenue, Area of engagement: Customer segmentation The rising skepticism over the ever-escalating prices on pharmaceutical products is compelling organizations to improve their...
Everything Marketers Need to Know Before Implementing Marketing Analytics
Analytics has influenced all possible industries and business functions. Great importance has been placed on marketing analytics in recent times as it allows marketers to optimize all aspects of their marketing strategy. Today, digital marketing generates a lot of...
Marketing Analytics Solutions for the Retail Industry | Factsheet
As product commoditization and standardization of services continue to fuel the radical shift towards a data-driven culture in retail— ‘marketing spend’ is poised to continue its unprecedented rise. Moreover, with leading retail organizations struggling to find the...
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