The rise in popularity of digital media channels and platforms, along with the importance placed on customer-centricity, has resulted in high demand for more accurate methods of measuring marketing ROI across industries. Marketing attribution or multi-channel...
marketing attribution
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How a Leading Sporting Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multi-Channel Marketing Strategy
The Business Challenge A data-driven, multichannel marketing approach is key to driving sales as a better understanding of customer interactions with your brand empowers you to optimize customer touchpoints and deliver the relevant message, which in turn, ensures the...