How Marketing Analytics Solutions Help Revamp Brand Image

How Marketing Analytics Solutions Help Revamp Brand Image

Most companies tend to struggle when it comes to enhancing their engagements with potential audiences. This is because of their inability to turn available data into valuable insights for their customers. The inefficiency of businesses to gauge the effectiveness of...
5 New Trends in Marketing That Smart Companies Swear By

5 New Trends in Marketing That Smart Companies Swear By

Today, there is more to marketing than mere communications and advertising. For most companies, marketing has now assumed a strategic role that drives above-market growth based on a deep knowledge of the customer. All thanks to new trends in marketing, businesses now...
Proven Benefits of Campaign Management Automation

Proven Benefits of Campaign Management Automation

A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
How Customer Analytics Can Optimize In-Store Operations

How Customer Analytics Can Optimize In-Store Operations

Much emphasis is currently being placed on digital analytics for things such as email campaigns, site visits, referrals, and similar metrics. However, there is also a great deal that brick-and-mortar stores can gain from customer analytics. Here are 10 ways that...

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