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Most companies tend to struggle when it comes to enhancing their engagements with potential audiences. This is because of their inability to turn available data into valuable insights for their customers. The inefficiency of businesses to gauge the effectiveness of...
Today, there is more to marketing than mere communications and advertising. For most companies, marketing has now assumed a strategic role that drives above-market growth based on a deep knowledge of the customer. All thanks to new trends in marketing, businesses now...
A marketing campaign lies in the heart of the success of the brand. Campaigns can make or break the brand in a short amount of time. Marketing professionals find it important to track and monitor their campaign progress so that they can tweak it to improve its chances...
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
Much emphasis is currently being placed on digital analytics for things such as email campaigns, site visits, referrals, and similar metrics. However, there is also a great deal that brick-and-mortar stores can gain from customer analytics. Here are 10 ways that...
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