Aviral Sinha, Manager (Business Development Operations) and an Analytics Services Leader at Quantzig has over 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, price optimization, sales...
marketing mix 4ps
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Marketing Mix Modeling: Top 10 Success Stories that Will Help You Decide If You Really Need It
In today's competitive landscape, businesses find it difficult to measure marketing effectiveness. Understanding the future impact of a change in marketing metrics and optimizing investments to drive sales and profits for profitable customer segments is challenging...
Developing a Marketing Mix Strategy to Enhance Market Reach and Strengthening the Level of Competitiveness for a Leading Steel Manufacturer
About the Client Established in 1998, the client operates two integrated steel mills in South Korea and in California. Major steel products include hot rolled steel, steel plate, wire rod, cold-rolled steel, electrical steel, and stainless steel products. The company...