Developing a Marketing Mix Strategy to Enhance Market Reach and Strengthening the Level of Competitiveness for a Leading Steel Manufacturer
About the Client Established in 1998, the client operates two integrated steel mills in South Korea and in California. Major steel products include hot rolled steel, steel plate, wire rod, cold-rolled steel, electrical steel, and stainless steel products. The company...
Quantzig’s Marketing Mix Strategy Helped a Wireless Telecommunication Services Provider to Witness a 10% Rise in Sales Margin
Why Incorporate a Marketing Mix Strategy? Marketing is the action taken by businesses to sell the products or services that make a contribution to their turnover. It’s important for every business, small or big, to analyze the marketing mix elements and implement the...
Driving Market Advantage with the Help of Marketing Mix Modeling – A Retail Banking Case Study
Marketing Mix Modeling: The Gold Standard of Marketing Measurement Marketing Mix Modeling (MMM) involves the use of advanced statistical techniques coupled with a deep understanding of the specific markets to measure the performance of the marketing mix. MMM...
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