Get the latest news updates on Quantzig’s developments — our service portfolio expansions, successful project completions and engagement insights, accolades, and more through our press releases and media mentions hub.
In today's competitive landscape, businesses find it difficult to measure marketing effectiveness. Understanding the future impact of a change in marketing metrics and optimizing investments to drive sales and profits for profitable customer segments is challenging...
The client: Food Retail CompanyArea of engagement: Marketing mix optimization Retail trade has emerged as one of the most significant industry contributions to revenue generation, employment generation, and increased turnover. Among various segments within the retail...
Ideally, marketing strategies are hatched by using primary and secondary media research, but if you do not measure marketing effectiveness, you might be missing out on some vital information. Marketers often face the challenge of correctly analyzing and determining...
Lately, the retail industry players have started looking for ways to gain traction and drive traffic in this ever-changing competitive environment. To be on par with the competitors, retail industry players must understand their customers, their likes and dislikes,...
Quantzig’s recent study on marketing mix model helps a leading telecommunications company in the US to increase its market share in the retail sector through optimizing marketing spends. Demand Trends in the Telecom Industry The increasing volatility in the telecom...
Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...
After being intensely used in the retail, finance, banking, and healthcare industry, guess who has welcomed the marketing mix model (MMM) into its business plan? Social media giant, Facebook along with Google made news recently with their decision of adopting MMM for...
Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.
We create focused advanced analytics solutions, turning data into actionable, intelligent insights, to optimize and transform different areas of the client’s business.
Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.