Marketing Mix Optimization: How a Food Retail Client Leveraged Analytics to Improve Budgetary Decisions
The client: Food Retail CompanyArea of engagement: Marketing mix optimization Retail trade has emerged as one of the most significant industry contributions to revenue generation, employment generation, and increased turnover. Among various segments within the retail...
Why is Marketing Mix Modeling Inevitable for Your Business?
Ideally, marketing strategies are hatched by using primary and secondary media research, but if you do not measure marketing effectiveness, you might be missing out on some vital information. Marketers often face the challenge of correctly analyzing and determining...
Market Mix Optimization and Campaign Analysis for a Leading Retail Firm
Lately, the retail industry players have started looking for ways to gain traction and drive traffic in this ever-changing competitive environment. To be on par with the competitors, retail industry players must understand their customers, their likes and dislikes,...
Recent Comments