marketing mix model

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Why is Marketing Mix Modeling Inevitable for Your Business?

Why is Marketing Mix Modeling Inevitable for Your Business?

Ideally, marketing strategies are hatched by using primary and secondary media research, but if you do not measure marketing effectiveness, you might be missing out on some vital information. Marketers often face the challenge of correctly analyzing and determining...

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Digital Data Enabling Modern Marketing Mix Model

Digital Data Enabling Modern Marketing Mix Model

Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...

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Google and Facebook Adopt MMM to Boost Marketing Campaigns

Google and Facebook Adopt MMM to Boost Marketing Campaigns

After being intensely used in the retail, finance, banking, and healthcare industry, guess who has welcomed the marketing mix model (MMM) into its business plan? Social media giant, Facebook along with Google made news recently with their decision of adopting MMM for...

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