Tag: marketing mix optimization

Food trends

Quantzig’s Marketing Mix Optimization Helps a Leading Food Service Provider Optimize Their Marketing Efforts

What the Client Wanted

A leading food service client wanted to understand the problems related to marketing spend Request Proposaland further leverage the use of a robust marketing mix modeling to stimulate customer outcomes.

The Outcome

Gained a 360-degree approach to the market effectiveness and enhanced the ROI.

Food Service Industry Overview

The global food service industry includes restaurants and leading food chains that aim at expanding their consumer base by offering low-cost options to the customers to replace home-cooked meals. Over the years, the global food service industry has been greatly affected by economic volatility, altering consumer preferences, and market dynamism. As a result, leading food service companies are exploring innovative ways to meet the relentless demands of customers and improve their position in the market.


Food Service Industry Challenges

Shortage in the supply of raw materials: Of late, the food service industry has been witnessing a drastic shortage in the supply of raw materials and this can is due to the adverse weather conditions and natural calamities. Moreover, with the changing climatic conditions across the globe, the supply of raw materials has been hindered.

Economic instability: Owing to the recent fluctuations in the economy, the prices of the commodities have been increasing. This is mainly due to the Request Solution Demoextravagant tax rates being imposed by the governments across the globe. This fluctuation in the prices of commodities has greatly reduced the consumer’s spending.


About the Client

A leading food service provider based out of the United States with an annual revenue of over USD 6 billion.

Client’s Challenge

The food service provider with a considerable number of business units spread across the globe wanted to establish an optimum marketing mix model. Additionally, the client wanted to comprehend the problems related to their marketing spend and leverage the use of marketing mix modeling to stimulate customer outcomes –incremental volumes, revenues, and ROI.


Summary of our marketing mix optimization engagement
To gain in-depth insights into our marketing mix optimization engagement for food and beverage industry players

Contact US


Business Impact

With the help of Quantzig’s marketing mix optimization engagement, the food service provider quantified the marketing effectiveness of their channels in terms of revenue, contributions, incremental sales, and ROI. Additionally, the client gained a 360-degree approach to the market effectiveness and optimized their marketing efforts and measured an increment in the revenue and profit. The client also leveraged insights into market conditions to further improve the decision-making process and unlock organizations’ potential.

Marketing Mix Optimization Solution Insights

Quantzig’s marketing mix optimization engagements can help firms in the food and beverage space to measure the impact of long-term sales and the overall customer experience. Additionally, food service providers across the globe can measure how specific channels are performed at specific time intervals in the presence of negative media publicity. This further helps companies evaluate their ROI.


To know more about how our marketing mix optimization solution helped the food service provider

Request Solution Demo


Related Posts:

online retail

Online Retail Client Enhance Business Performance Using Marketing Mix Optimization

Online retail

LONDON: Quantzig, a global analytics services provider, has announced the completion of their latest marketing mix optimization for an online retail client. The increasing usage of mobile devices for shopping and alternative payment methods by shoppers are fueling the growth of online retail space. Amid the recent economic uncertainty, leading organizations are planning to develop competitive strategies to reduce operational costs and further improve their product offerings. Moreover, leading organizations are linking financial and operational plans to track performance and improve their overall business efficiency.

“Marketing mix helps businesses quantify their marketing activity to understand the impact of their marketing campaigns on the business performance. The primary objective of the engagement was to quantify the impact of marketing decisions on the past and the future sales.” says an expert at Quantzig.

Request a  demo today!

The solution offered helped the online retail client assess the marketing effectiveness and allocate the future spend to improve business efficiency. Furthermore, the solution also helped the client determine the effectiveness of advertising and targeting campaigns across various channels. The online retail client was able to optimize their cost and adjust new initiatives to deliver the business goals better with the help of the solution.

 

Additional Benefits of the Marketing Mix Solution

  • Identify the actual drivers of performance and segregate it into internal and external factors
  • Gain actionable insights to increase sales, market share, and marketing ROI
  • To know more, request a proposal

To know more about how our marketing mix solution helped the online retail client

Get More Info


Related Posts

 

marketing mix

Why Marketing Mix Should Be in the Basket of Every Retailer

Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the four Ps – Product, Price, Place, and Promotion. Furthermore, with packaging gaining immense traction for retail companies in the recent years, packaging is said to be the 5th P of the marketing mix. In the case of services, the marketing mix consists of 3 Ps – People, Process, and Physical evidence. These elements form an integral part of the strategy formulation and decision making-process for retail companies. Still not convinced of the benefits of marketing mix for a retailer? Here are some vital reasons why it is considered inevitable and of great importance in the retail industry:

Aids new product development

During the product design stage for a new item, there could be several ideas which can crop up for a related product that can be designed by the company. The place, pricing, and promotions might be different for these products. It can be classified as a new product; and while designing the marketing mix, retail companies can come up with good ideas for new product development as well.

Better resistance to contingencies

By gaining a clear understanding of their product, processes, people, promotion, retailers can respond to unforeseen contingencies with more agility. During a recession or in a poor business environment, companies will be able to respond better if they have in-depth knowledge of their marketing mix.

Helps in differentiation

When retailers analyze their marketing mix with that of their competitors, there are many different ways you can differentiate yourself from the competitors. The competitor might have poor promotions and by analyzing them, you can create better promotions of your own product. By doing things, companies will gain knowledge on the weak points of the competitors and build on them to get a competitive advantage. For instance, the competitor might have poor promotions and by analyzing them, companies can create better promotions of their own product.

Guide to improve business

Marketing mix is as important to service-based companies as it is for product-based companies. If a restaurant or an interior design business realizes that it’s important, then naturally they can act on it and improve the physical evidence of their business; thereby, bringing in more business. Knowing the people and process are important to the organization and optimizing both can improve the overall efficiency of an organization. Hence, marketing mix is an excellent guide if a retailer wants to improve their business or conduct a gap analysis.

Better product portfolio

When retail companies want to increase the product depth or product line and length, they must make minor changes to the product. In essence, it involves making minor changes in the marketing mix itself. Changes are being made to the product features, to its pricing and possible to its promotions. As a result, by altering the marketing mix and certain features within it, companies can end up with an enlarged product portfolio.


To know more about the importance of marketing mix for retail companies

Get more info


marketing mix optimization

Marketing mix optimization Helps an Electronics Retailer Efficiently Promote their Marketing Campaigns

marketing mix optimization

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization for an electronics retailer client. The electronics industry comprises of companies offering advanced electronics products such as laptops and mobile phones. The rising rate of innovations is promoting electronics retailers to redefine their shopping experience by providing some wide array products through virtual stores in the form of websites and mobile applications. The availability of online platforms offering discounts and the increasing penetration of the internet are some of the key factors fueling this industry.

“Marketing mix optimization help businesses in the electronics industry to utilize historical information to quantify the impact of marketing campaigns on the business performance. The marketing mix optimization solution also helps electronics retailers identify effective ways to understand the marketing spend and determine a robust marketing mix to enhance the returns on investment.” says an industry expert from Quantzig.

Request your FREE demo today!

The marketing mix optimization solution helped the electronics retailer client to identify the strengths and weaknesses of their marketing campaigns and optimize their marketing mix across digital and social media channels. The solution also helped the client understand the impact of external factors such as seasonality, competitive actions, and economic conditions on the overall sales performance.

Additional Benefits of the Marketing Mix Optimization Solution

  • Improve the effectiveness of the marketing campaigns and reallocate the spending to increase
  • Measure, analyze and manage marketing performance, and determine the impact of marketing activity on various prominent channels
  • To know more, request a free proposal

To know more about how our marketing mix optimization solution helped the electronics retailer

Get more info


Related Posts

Soft Drink

Marketing Mix Optimization Helps A Leading Soft Drink Beverage Industry Client Increase Customer Visibility

The client: Soft drink beverage manufacturer, Size: >$1.5 billion in revenue, Area of engagement: Marketing mix optimization

The global soft drink beverage industry comprises of firms manufacturing sparkling drinks, bottled water, juices, concentrates, smoothies, functional drinks, and ready-to-drink coffee and tea. A soft drink typically does not contain alcohol but can have up to 0.5% alcohol content. Consumer preferences, growing population, and health awareness are the major growth drivers for the industry. Within the global beverage industry, beer is expected to remain the largest segment by value. However, the increase in the consumption of non-alcoholic beverages by consumers, population base of the young generation, and increasing per capita income are the major driving forces that spur growth for this segment.

However, our analysis of the global beverage industry shows that the soft drink beverage firms are facing challenges in terms of:

  • Health-oriented customers: Today, consumers are usually concerned about their health and consider consuming a beverage which consists of organic compounds. A soft drink is not considered to be appropriately processed, as a result, companies are finding their way out of this roadblock by developing healthy drinks.
  • Slow product innovation cycles: Bringing to market new products that align with emerging consumer trends in a timely manner is difficult for many soft drink beverage companies as the process of creating new, relevant products and moving them through R&D, testing, and marketing to retail takes time.

Several such factors are compelling soft drink beverage industry players to leverage the use of robust marketing mix optimization solutions. Marketing mix optimization solutions help food and beverage industry firms to determine the value of marketing activities and interactions while identifying the revenue and cost opportunities for the same. QZ- Request free proposalThese solutions also offer insights into the challenges of optimizing marketing mix, the benefits of leveraging digital channels in the marketing mix, and the future of marketing strategy development in organizations.

The Business Challenge

The client, a leading manufacturer of soft drink beverage with retail outlets spread across the globe, wanted to align themselves with the strategic business planning process better and increase profit and shareholder value. Additionally, the client was facing challenges allocating the future spend for enhancing market attractiveness. As a result, they wanted to optimize their spend on marketing. Furthermore, the client wanted to measure the impact of their advertising on the overall sales revenue.

Want to learn more about our marketing mix optimization solutions for the global beverage industry?

QZ- request a demo


The Solution and the Business Impact

Quantzig’s marketing mix optimization solution helped the soft drink beverage client accurately track their media spend and sales and improve their overall business performance. Additionally, the client was able to allocate their marketing budget effectively and spend across media platforms to increase customer visibility. This further helped them increase brand appeal and enhance their ROI.

Marketing Mix Optimization Predictive Insights

With the help of Quantzig’s marketing mix optimization solutions, beverage companies can develop marketing strategies that will help in increase incremental sales, driving profitability, and improve conversions by identifying media channels that are effective and profitable in reaching customers.


To know more about how our marketing mix optimization solution helped the soft drink beverage manufacturer

QZ- Get free info


food industry

Food Retail Client Leveraged Marketing Mix Optimization to Improve Budgetary Decisions

Food retail

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization solution for a retail food client. Food retail is one of the most dynamic and fast-paced sectors with several players venturing into this market. The food retail space is a strong contributor to fueling economic growth and development of the economy. They also contribute to the rise in per capita income, improved infrastructure, and growing consumerism.

“Marketing mix optimization solutions help food retailcompanies in measuring the impact of marketing tactics on sales. Furthermore, these solutions help food retail firms in developing marketing mix models to understand and access the incremental value of their investments.” says an industry expert from Quantzig.

Request your FREE demo today!

The marketing mix optimization solution helped the client to determine the past impact of various marketing channels on revenues and provided insights to reallocate resources to form an optimum marketing mix model. The solution also helped the food retail client to allocate their marketing budget efficiently among various marketing channels.

Additional Benefits of Marketing Mix Optimization

  • Gain more accurate insights on the ROI of their marketing investments
  • Drive improvements in the marketing effectiveness.
  • To know more, request a free proposal

To know more about how our marketing mix optimization solution helped the food retail client

Get more info


Related Posts

Online retail

Marketing Mix Optimization Helps a Renowned Online Retail Client Enhance Business Performance by 15%

The client A renowned client in the online retail space, Revenue- $2.1 billion, Area of engagement- Marketing mix

The online retail space is witnessing considerable growth due to the increasing usage of mobile devices for shopping and alternative payment methods by shoppers. Amid the recent economic uncertainty, leading organizations are planning to develop competitive strategies to reduce operational costs and further improve their product offerings. Moreover, leading organizations are linking financial and operational plans to track performance and improve their overall business efficiency. In the midst of stiff competition and increasing budget concerns, prominent businesses are planning to redesign their strategies to streamline supply chain operations and gain better visibility into their product offerings.

Some of the factors curtailing the growth of online retail client include:

  • Stiff competition: The online retail space is witnessing robust competition, with a considerable number of retailers offering products at discounted prices. The rigid competition among the retailers is compelling businesses to offer products at lower rates. With consumers demanding authenticity and reliability in the products, businesses are facing the need to provide seasonal offers and Black Friday sales to promote their product offerings.
  • Maintaining customer loyalty: Today, the customers are more demanding and are looking to purchase products at affordable prices. In the case of any negative experience or any hindrance, there is a probability of the customers to churn. With the online space offering huge discounts, it becomes difficult for the small online retailers to offer discounts and benefits to the customers. Also, the presence of false or spam orders can create a logistical hindrance for e-commerce companies.

To address such challenges and devise effective marketing campaigns to improve the overall performance, leading organizations are leveraging marketing mix solutions. Marketing mix helps businesses quantify their marketing activity to understand the impact of their marketing campaigns on the business performance.QZ- Request free proposal

The Business Challenge

The online retail space is expected to account for one-tenth of the total retail sales worldwide.

The client, a renowned online retailer, wanted to assess the marketing effectiveness and allocate the future spend to improve business efficiency. With the help of Quantzig’s marketing mix solution, the online retailer wanted to determine the effectiveness of advertising and targeting campaigns across various channels. The client also wanted to optimize their cost and adjust new initiatives to deliver the business goals better. The primary objective of the engagement was to quantify the impact of marketing decisions on the past and the future sales.

QZ- marketing02

Want to learn more about our analytics solutions?

QZ- request a demo


The Solution Benefits and the Business Impact

Strategies we recommend to improve the performance of marketing campaigns

The marketing mix solution offered by Quantzig helped the client in the online retail space to understand the impact of marketing activities on the revenues, volume, and price perception. The engagement also helped the client identify the actual drivers of performance and segregate it into internal and external factors. The solution further assisted the online retail client gain actionable insights to increase sales, market share, and marketing ROI.

Marketing Mix Solution Predictive Insights

Quantzig’s market mix solution helped the client in the online retail space understand the external influences such as competitive actions, seasonality, and economic conditions on the sales performance. The engagement also helped the online retail client reallocate their spending to assess progress and improve top-line revenue.


To know more about how our marketing mix optimization solution helped the online retail client

QZ- Get free info


Related posts:

marketing mix optimization

An Alcoholic Beverages Manufacturer devises Marketing Mix Optimization for Improving Brand Appeal and Enhancing ROI

marketing mix optimization

LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization for an alcoholic beverages manufacturer. Growing urban population and increasing disposable income in emerging economies are some of the significant contributors to the inclination towards alcohol. The global alcoholic beverages market includes products such as beer, wine, and spirits. Lager, cider, and beer are significant contributors to the total alcoholic beverages consumed across the globe.

“As e-commerce platforms are rapidly evolving across the globe, the consumer experience is expected to have a significant impact on the alcoholic beverages industry. Marketing mix optimization helps companies to assess the impact of their marketing activity across different channels.” says an industry expert from Quantzig.

Request your FREE demo today!

The marketing mix optimization helped the client to efficiently allocate their marketing budget and spend on media platforms to increase customer visibility. Additionally, the company was able to improve their brand appeal and increase ROI for their offerings across various media platforms.

Additional Benefits of Marketing Mix Optimization

  • Measure the impact of advertising campaigns on the overall sales revenue.
  • Track media spend and sales and improve overall business performance
  • To know more, request a free proposal

To know more about how our marketing mix optimization helped the alcoholic beverages manufacturer

Get more info


Telecom services

Marketing Mix Optimization Helps a Telecom Services Provider to Refine their Marketing Campaigns

The client: Telecom services provider, Size: >$2.7 billion in revenue, Area of engagement: Marketing mix optimization

The telecommunication services sector is essential for the economic growth of the world and is one of the key support services needed for the rapid modernization of various sectors of the economy. In regions such as the developing countries, the market for telecom services has recorded exponential growth over the past few years – facilitated by the implementation of favorable policies and regulatory reforms by regional governments. Though the market for telecom services is expected to witness incremental growth some factors may influence the growth of the telecom services sector over the next few years. They include:

  • Growth in IoT: As technology is a key enabler of a competition, telecom services providers are facing pressures to stay relevant and offer VoIP and cloud-based communication services to stay relevant in the market. A recent study also highlights the fact that the number of connected devices is expected to manifold twice by the year 2020. This makes it mandatory for market players to implement systems that can leverage such technologies.
  • Diversification: In this competitive environment, the telecom services providers are growing at a rapid pace and are expanding their reach to new markets. Therefore, it becomes essential for the service providers to develop new service lines to increase profitability and optimize their ROI.
  • Regulatory reforms: The rising consumer demand and growing communication technology are forcing telecom services providers to reassess their business strategy and encourage investment in high-speed networks. Also, the development of 5G services is compelling telecom services providers to refine their existing digital infrastructure and meet the growing business and public demands.

To keep up with these rapid changes and develop effective marketing campaigns, leading telecom service providers are leveraging marketing mix optimization. Marketing mix optimization is a statistical model that helps companies optimize the budget allotment for different marketing campaigns. QZ- Request free proposal

The Business Challenge

The Asia-pacific region is anticipated to be one of the fastest growing markets for telecom services across the globe.

The client, a renowned telecom services provider with branches spread across the Asia-pacific region, wanted to measure the impact of advertising, packaging, distribution channels, and media expenditure on the sales revenue. Their primary aim was to refine the existing marketing models to improve overall market share. To deal with the issue of increasing market competition and rising budget concerns, the telecom services provider wanted to understand the relationship between marketing spending and business performance, identify the potential sales drivers, and estimate the ROI on their marketing investments.


QZ- marketing mix

Want to learn more about our analytics solutions?

QZ- request a demo


The Solution and the Business Impact

Strategies we recommended based on our analysis to enhance customer satisfaction

With the help of Quantzig’s marketing mix optimization solution, the client was able to gain accurate insights into their marketing investments. The solution also offered the client a more accurate picture of their ROIs and provided strategic insights on how to improve their customer retention capabilities. The marketing mix optimization solution also helped the telecom services provider assess the impact of their marketing activities on sales performance and offered real-time insights into the future spend to maximize returns.

Market Mix Optimization Predictive Insights:

The telecom services provider was able to streamline their marketing efforts and adequately allocate their marketing budget across various marketing channels. The solution offered also helped them identify the major reasons behind changes in the business performance and assess the impact of internal and external factors on the services rendered.


Want to know more about the benefits of marketing mix optimization for telecom services companies?

QZ- Get free info