Everything Marketers Need to Know Before Implementing Marketing Analytics
Analytics has influenced all possible industries and business functions. Great importance has been placed on marketing analytics in recent times as it allows marketers to optimize all aspects of their marketing strategy. Today, digital marketing generates a lot of...How Marketing Mix Optimization Helped a European Automotive Company to Increase Sales by 35% | A Case Study by Quantzig
[vc_row][/vc_row][vc_column][/vc_column][vc_message] Quantzig’s marketing mix optimization solutions helped a leading automotive company to streamline their marketing campaigns by assessing the different elements of the marketing mix. Devising a robust marketing...
Marketing Mix Optimization for a Food and Beverage Manufacturer | Quantzig
About the Client A leading food industry player was looking at investing significant marketing dollars across multiple marketing channels to enhance visibility. The use of a log-linear marketing mix model did not help the client to achieve the desired business...
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