Product Marketing Mix Helped a Big-box Retailer to Enhance Product Launch Success by 3x | A Case Study by Quantzig
Product Marketing Mix: What is it all about? Market mix strategy is a technique that helps in quantifying the impact of several marketing inputs on sales and market share, whereas product marketing mix is a basic understanding of the elements that make up...
3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands
The four P’s of the marketing mix modeling as we know it – Product, Price, Place, and Promotion are the driving forces behind every marketing strategy. Today it has been extended to include people, processes, and physical environment as well. Identifying the right...
Quantzig’s Marketing Mix Modeling Solution Helps a Prosthetics Manufacturer to Optimize Marketing Spend Driving a 5% Increase in Market Share within a Short Span
“Sudarshan and his team showed great expertise and analytical rigor in designing customized marketing mix modeling solutions to improve marketing effectiveness and drive growth across market segments”. About the Client The client is a Fortune 500 prosthetics...
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