The client- A renowned electronic retailerArea of engagement: Marketing mix modeling Let's first understand the role of electronics mix marketing. The global electronics industry comprises of companies offering advanced electronics products such as laptops and mobile...
Marketing Mix
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Marketing Mix Optimization Helps Soft Drink Beverage Industry Client Increase Customer Visibility
What You Can Expect From The Marketing Mix Analytics Case Study Industry OverviewAbout the ClientBusiness ChallengeSolution and Business ImpactMarketing Mix Analytics Predictive Insights Highlights of the Marketing Mix Analytics Case Study...
Marketing Mix Optimization Helps Manufacturing Client Improve MROI by 55%
Highlights of the Marketing Mix Example Case Study Particulars Description Client A manufacturing player with operations across the globe Business Challenge To effectively allocate future spending and enhance their market...
Marketing Mix Strategy Helps Vegan Foods Manufacturer Realize 15% Increase in Customer Acquisition
Here's what you'll find in this case study: The Importance of a Robust Marketing Mix StrategyVegan Foods - Industry OutlookClient ProfileBusiness ChallengesSolution DeliveredBusiness ImpactWhy Choose Quantzig’s Marketing Analytics Solutions? Highlights of the...
Marketing Mix Modeling Helps an Electronics Retailer Reduce Marketing Spends
What You Can Expect from the Marketing Mix Modeling Case Study Industry OverviewThe ClientThe Business ChallengeMarketing Mix Modeling Solutions BenefitsMarketing Mix Modeling Solutions Predictive Insights Highlights of the Marketing Mix Modeling Case Study...
Product Marketing Mix Helped a Big-box Retailer to Enhance Product Launch Success by 3x | A Case Study by Quantzig
Product Marketing Mix: What is it all about? Market mix strategy is a technique that helps in quantifying the impact of several marketing inputs on sales and market share, whereas product marketing mix is a basic understanding of the elements that make up...
3 Minute Primer: Why Marketing Mix Modeling Matters for B2B Brands
The four P’s of the marketing mix modeling as we know it – Product, Price, Place, and Promotion are the driving forces behind every marketing strategy. Today it has been extended to include people, processes, and physical environment as well. Identifying the right...
Quantzig’s Marketing Mix Modeling Solution Helps a Prosthetics Manufacturer to Optimize Marketing Spend Driving a 5% Increase in Market Share within a Short Span
“Sudarshan and his team showed great expertise and analytical rigor in designing customized marketing mix modeling solutions to improve marketing effectiveness and drive growth across market segments”. About the Client The client is a Fortune 500 prosthetics...
Marketing Mix Modeling | Embedding Analytics Capabilities to Drive Better Marketing Outcomes
The client is a leading non-generic drugs manufacturer based out of the United States. They wanted to establish a marketing mix strategy to calculate the ROI for their marketing initiatives. The Business Challenge The pharma sector is navigating a profound...
Quantzig’s Marketing Mix Strategy Helped a Wireless Telecommunication Services Provider to Witness a 10% Rise in Sales Margin
Why Incorporate a Marketing Mix Strategy? Marketing is the action taken by businesses to sell the products or services that make a contribution to their turnover. It’s important for every business, small or big, to analyze the marketing mix elements and implement the...