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Importance of Marketing Mix Modeling for Retail Industry A recent survey of several digital advertising decision-makers, including CMOs at some of the largest retailers in the U.S., found that despite the marketing mix being held accountable for growing sales and...
Marketing Mix Strategy Marketing mix is the fundamental tool for developing the right marketing mix model and its implementation through effective strategies. It comprises of four fundamental factors that make a perfect marketing mix strategy. As we are well aware,...
Client’s Background The client is a leading supplier of electronic parts with several distributions hubs spread across the globe. Client’s Challenge The client, who is well-known for supplying electronic parts for different industries purposes, wanted to develop a...
What the Client Wanted Effectively allocate their marketing spend by optimizing marketing strategies. The Outcome The solutions offered by the experts at Quantzig enabled the client to quantify the impact of their marketing inputs on their overall market share. This...
LONDON: Quantzig, a global analytics services provider, has announced the completion of their latest marketing mix optimization for an online retail client. The increasing usage of mobile devices for shopping and alternative payment methods by shoppers are fueling the...
Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization for an electronics retailer client. The electronics industry comprises of companies offering advanced electronic products such as laptops and mobile...
The client: Apparel retailerArea of engagement: Marketing mix optimization The global apparel retail market is fragmented and consists of clothing stores for men, women, children, clothing accessories, luggage, shoes, jewelry, and leather goods. Additionally, the...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix modeling solution for a CPG industry client. The consumers’ behavior and needs have been changing over the last couple of years and organizations are embracing...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail food client. Food retail is one of the most dynamic and fast-paced sectors with several players venturing into this market. The...
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