The Heuristics of Marketing Mix Modeling (MMM)

The Heuristics of Marketing Mix Modeling (MMM)

Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept.  MMM’s popularity is on the rise as marketers realize its...
What’s All the Hype About Marketing Mix Modeling?

What’s All the Hype About Marketing Mix Modeling?

Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...

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