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Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept. MMM’s popularity is on the rise as marketers realize its...
With the advent of newer technology with greater computing power, big data and contemporary media channels, organizations have realized the importance of marketing mix modeling (MMM) and identified the many benefits it entails that gives rise to cost savings...
Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...
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