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It’s amazing how interconnected the world has become thanks to social media. People from all around the globe are socializing and connecting because of it. You can stay abreast of what your friend is doing in one part of the world while sitting on the complete...
The social media fever has spread faster than forest fire among people, irrespective of the generation that they belong to. Though social media is one of the simplest and cheapest mediums for companies to reach out to their target audience, several players tend to...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing analytics solutions for a leading food service sector firm. Increasing economic volatility, changing consumer preferences, and market dynamism has affected players in...
The emergence of social media has changed the face of politics today and political strategy forever, especially in North America. Advanced analytics services and social media analytics can now be applied to social media posts to determine how constituents feel,...
Business Challenge Tracking and improving marketing ROI on social media spend. A leading non-alcoholic beverages manufacturer wanted to develop a mechanism to track and evaluate its social media marketing efforts. Situation: Development of performance tracking...
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