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What You'll Find in this Case Study: Telecom Channel Optimization Business Challenge Telecom Channel Optimization Solution Impact Telecom Channel Optimization Business Challenge Area of Engagement: Optimization of omni-channel initiatives. About the client: A...
What You’ll Find in this Case Study: Highlights of the Case Study Game-Changing Solutions for Pharmaceutical Retailers Pharma Marketing Analytics Challenges of the Pharma Client Quantzig’s Three-Phase Approach to Pharmaceutical Marketing Analytics Impact Analysis of...
Highlights of the Case Study: Particulars Description Client A global telecom service provider partnered with Quantzig to identify better revenue generation opportunities Business Challenge Our client partnered with Quantzig to enhance...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing analytics solutions for a leading food service sector firm. Increasing economic volatility, changing consumer preferences, and market dynamism has affected players in...
A modern-day consumer has multiple options to choose from the competitive market. Innovations brought about by a brand is being easily imitated, and the level of product differentiation is declining. Companies these days are battling out on the price front with...
If you are looking for a tool which helps you gain a clear insight on ROI, and helps in better allocation of the marketing budget – then marketing mix modelling (MMM) is the tool you should be using. By analyzing the past records, this tool understands the...
Business Challenge Obtaining clarity on customer behavior and buying preferences. A leading consumer food products manufacturer wanted us to analyze customer behavior and buying preferences specific to particular product categories. Situation Reduction in sales...
Business Challenge Optimizing the field sales force. A leading client in the pharma industry space in North America wanted us to provide a data-based solution for salesforce sizing. Situation: Reduced revenues for block-buster drug. The client in the pharma industry...
Business Challenge Inability to accurately measure the returns from social media campaigns A large retail chain in the UK wanted to assess the impact of its social media campaigns and measure the marketing ROI. Situation Issues with deciding on the right channels and...
Business Challenge Lacking clarity on customer behavior and buying preferences A leading consumer products manufacturer wanted us to analyze customer behavior and buying preferences specific to its categories. Situation Reduction in sales volumes The client was facing...
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