The Business Challenge
The ever-changing consumer behavior has prompted leading businesses to redesign and relook their marketing budget allocation strategies. To skilfully address such issues leading players in the alcoholic beverage manufacturing space have started leveraging marketing spend analysis to better analyze their marketing processes and its associated spend. Facing similar challenges, an alcoholic beverage manufacturer approached Quantzig to leverage marketing spend analysis to assess their marketing spend which was distributed equally across different business units. Given a huge network and market reach, the ability to gauge the ROI of their marketing spend to ensure spend optimization of different media vehicles was a critical business requirement.
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The Solution Offered and Value Delivered
The alcoholic beverage manufacturer collaborated with Quanztig to leverage its expertise in marketing spend analysis to identify the optimal marketing mix and the marketing budget to suit their needs. To help them, we adopted a comprehensive three-phased approach that focused on analyzing factors affecting their marketing spend.
With the help of our marketing spend analysis solutions, the client was able to gain in-depth insights and near-real-time recommendations on marketing spend optimization which empowered them to make the best decision to support the changing business dynamics. Leveraging marketing spend analysis also enabled them to achieve an annual incremental revenue gain of $2M and a 15% improvement in the ROI of their marketing spend while keeping their overall marketing spend under control.
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Marketing spend analysis also enabled the client to:
- Redesign their marketing plan to make the best use of the marketing budget
- Improve MROI and drive better results from their marketing campaigns
- Identify and quantify the most profitable marketing and sales activities
Contact our marketing analytics experts to learn how we can help you help assess your marketing spend.
Why choose Quantzig?
Our portfolio of advanced marketing spend analysis solutions leverages data analysis techniques and cognitive technologies to help companies drive ROI from their marketing campaigns. We adopt a comprehensive approach to marketing spend analysis, one that deconstructs data to identify the factors that impact budget allocation, resource allocation, and marketing effectiveness. What sets us apart is that we go a step ahead to help our clients address their issues at a more granular level and devise customized marketing spend optimization strategies to rectify issues and drive incremental business value across all marketing channels.
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