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The client is one of the largest Fortune 500 companies and a well-known alcoholic beverage manufacturer based out of Belgium. The Business Challenge The ever-changing consumer behavior has prompted leading businesses to redesign and relook their marketing budget...
Over the past quarter century, the growth of the consumer products industry has been nothing short of exhilarating. These companies have launched innovative products to meet an ever-growing range of consumer needs and wants. They have expanded swiftly into new...
With the rising healthcare expenditure, organizations in the medical landscape have started devising an effective go-to-market strategy to be more precise about their marketing budgets. Large businesses across the globe are also relying on marketing mix modeling to...
Quantzig’s latest study on marketing mix optimization for a leading global retail chain guarantees a 12% increase in profitability and cost savings. Emergence of Different Media Channels in the Retail Sector The introduction of different media channels helps retailers...
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