The client is one of the largest Fortune 500 companies and a well-known alcoholic beverage manufacturer based out of Belgium. The Business Challenge The ever-changing consumer behavior has prompted leading businesses to redesign and relook their marketing budget...
marketing spend
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A Beginner’s Guide to Spend Analytics
What is Spend Analytics? Minimizing cost is the major cause of concern for many companies and this is the reason they spend more time in the process of spend management. Spend analytics can make this easier by optimizing the supply-side performance and consolidating...