Developing a Marketing Mix Strategy to Enhance Market Reach and Strengthening the Level of Competitiveness for a Leading Steel Manufacturer

Developing a Marketing Mix Strategy to Enhance Market Reach and Strengthening the Level of Competitiveness for a Leading Steel Manufacturer

About the Client Established in 1998, the client operates two integrated steel mills in South Korea and in California. Major steel products include hot rolled steel, steel plate, wire rod, cold-rolled steel, electrical steel, and stainless steel products. The company...
5 Steps to Building a Robust Marketing Strategy

5 Steps to Building a Robust Marketing Strategy

Marketing strategy is primarily aimed at combining an organization’s marketing goals into a comprehensive plan. An ideal marketing strategy plan focuses on the right product mix in order to maximize the profit and ensure business sustainability. It contains the...

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