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The automotive industry has entered a new realm of innovation focused on delivering self-driven, autonomous vehicles. Clearly, innovation in automotive is defined by changing mobility, customer needs, and growing safety concerns. ‘With the world’s leading automotive...
Marketing strategy is primarily aimed at combining an organization’s marketing goals into a comprehensive plan. An ideal marketing strategy plan focuses on the right product mix in order to maximize the profit and ensure business sustainability. It contains the...
Web analytics is no longer as simple as it used to be a few years ago. In this digital age, capabilities such as social, cloud, mobile analytics, and associated data technologies have emerged as catalysts for core business disruption. The amount of data available...
Right from pamphlets, flyers, email campaigns to online advertisements – marketers are trying every medium to target their customers. Though there is no denying the fact that these marketing strategies do have a huge impact on selling the product, a clear...
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