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Highlights of the Case Study: Particulars Description Client A leading pharma retailer with operations spread across geographies. Business Challenge The client needed visibility on its MROI and sought to quantify the...
Several industry trends, industry innovations, technological evolution, and policy changes are fueling changes in both physician and patient behavior in the healthcare industry. This makes it essential for healthcare marketing professionals to approach audience...
Shopping is soon going to be all about long-lasting and unforgettable experiences for customers. Customers will be immersed in a world of choices, convenience, and fun-filled shopping experience. Retailers are now relying excessively on technology, not only to promote...
Today, there is more to marketing than mere communications and advertising. For most companies, marketing has now assumed a strategic role that drives above-market growth based on a deep knowledge of the customer. All thanks to new trends in marketing, businesses now...
To know about the biggest challenges in digital marketing, read our latest blog. Marketing is no longer about the products that you sell, but it is more about the stories that you tell. And with digitization taking center stage in the modern world, there's no better...
The advent of technology has brought the healthcare industry to the zenith of modernization and innovation. But the constantly rising competition in this sector calls for healthcare companies to generate situational-driven strategic insights and act with deliberate...
Quantzig’s recent study on marketing mix modeling optimization for a leading bank analyzes the impact of media spend on the ROI and revenues. Marketing Trends in the BFSI Sector The implementation of strategic and strong marketing models in the BFSI sector ensures an...
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