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Marketing
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The Game Plan: How to Use March Madness Predictive Analytics in Marketing
Now that it’s March, all eyes are on March Madness. The NCAA men’s basketball tournament – commonly known as March Madness is all set to get the ball rolling on the 13th of March 2018. There has never been never more interest in predictive analytics than around March...
5 Steps to Unlock Your Real Value of Marketing ROI
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Why is Marketing Mix Modeling Inevitable for Your Business?
Ideally, marketing strategies are hatched by using primary and secondary media research, but if you do not measure marketing effectiveness, you might be missing out on some vital information. Marketers often face the challenge of correctly analyzing and determining...
Best Practices in Personalized Marketing
The progress of digital marketing over the years has been phenomenal. Advertisers used to rely on one single message for all to do the job in traditional media. However, with the advancement in digital media and big data, it is possible to personalize the marketing...