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entertainment industry

Major Challenges Facing the European Entertainment Industry

The European entertainment industry is growing at an unprecedented rate, and several companies are finding it difficult to keep up with the pace. Challenges arise due to the growing pressures to keep the costs down while trying to improve revenues and the highly fragmented media consumption habits of customers. The trend of one big company dominating the market is gradually fading away, providing an opportunity for small players to complete successfully. One of the most significant trends observed in the media and entertainment industry is the shift in media platforms from traditional channels to online mediums. As a result, it paves the way for the European entertainment industry to implement big data analytics technology to gain more profound audience insights.

With new sources of data available to the media and entertainment companies every day, they can efficiently understand customer needs and deliver the right content to address the needs of the audience. However, with the rapid adoption of digital technologies, the entertainment industry is poised to face critical challenges that may slow down their progression. In this article, we have listed major challenges facing the European entertainment industry, a knowledge of which can help media and entertainment companies to adopt a smart approach and stay ahead of the curve.

Quantzig’s big data analytics solutions help companies in the media and entertainment industry to develop the best promotional and product marketing strategies to attract and retain customers. Request a free brochure of our analytics solutions right away to gain better insights!

Challenges Facing the European Entertainment Industry

Challenges in the European Entertainment Industry

Data privacy concerns

Today consumers are being more sensitive towards their data and are concerned about how their data is being used. Additionally, policymakers have also addressed their issues and have implemented regulations for businesses that handle personal data. Such challenges can pose problems when it comes to accumulating sufficient user data, without which accurate analysis cannot be performed.

Our big data analytics experts can help you analyze digital media consumption patterns and behavioral data that can help you provide personalized experience to your consumers. Talk to our analytics experts now. 

Lack of financial muscle

One of the most significant challenges in the European entertainment industry is the lack of financial muscle for media start-ups and SMEs. While accounting for cost factors to implement data analytics, companies in the European entertainment market need to look at various factors including data storage costs, infrastructure costs, data processing costs, and human resource costs. Although it is easy to start a new company producing content, games, or apps, it can be tough to scale up without significant investments. Thankfully, the advent of cloud storage and SaaS solutions have provided a way out for start-ups and SMEs.

We offer customized analytics dashboards that can help media and entertainment companies to increase digital conversion rates by offering micro-segmentation of customers to their advertising networks and exchanges. Gain limited-time complimentary access to our analytics platform today.

Piracy, copyrights, and account sharing

Piracy and copyright issues have been a major area of concern in the media and entertainment industry for a long time. However, the advent of the digital medium has created a new challenge of account sharing. For the majority of video streaming sites, a large number of people gain access by sharing account information and passwords. Analysts will have a tough time performing analysis on customer preferences as they cannot pinpoint the demographic details of the user. Both the child and the adult may be using the same account, so an effective judgment is impossible on whether the child or the adult prefers a specific genre.

Learn more about the challenges and opportunities in the European entertainment industry

digital media industry

Emerging Digital Media Industry Trends 2020

Companies in the digital media industry are constantly struggling when it comes to keeping up with the perpetual onslaught of new channels, technology, applications and strategies to reach targeted audiences. However, for digital media companies, the most challenging task is reaching out to the targeted audience. Effective engagement with targeted consumers is the key to success as it communicates consumers’ preferences to content producers. Also, this can help media companies in gaining valuable insights to improve their offerings and user experience. Companies in the digital media industry can improve customer  engagement by keeping abreast with the latest trends and technologies in the industry which, in turn, can help in transforming their business operations. In this article, we have curated a list of emerging digital media industry trends that will dominate in 2020.

Request a free brochure of our analytics solutions to learn how we can help you adopt an integrated approach to optimize linear, invest in digital and drive short as well as long term returns.

DIGITAL MEDIA INDUSTRY TRENDS

Digital Media Industry Trends 2020

Changing demographics

With the growth in globalization, demand for new media services focusing on convenience, education, premium content, and video-on-demand will also grow, particularly in emerging economies. Meanwhile, the emergence of millennials is creating demand for analytics services that offer better consumer experiences and provide instant access to content. At the same time, with growing urbanization, demand for media offerings that are designed keeping in mind the busy life schedule of people will increase in 2020. To offer the best service in such a scenario, it is high time that companies in the digital media industry leverage analytics services that can offer insights into consumer activities and business performances in real-time.

Talk to our analytics experts to know more about the key trends, challenges, and opportunities that may impact your business and build new strategies in the digital media industry.

Paradigm shift in consumer expectations and behavior

The digital media industry is going to experience a paradigm shift in the behavior and expectations of consumers. With the growing numbers of users turning to ad-blocking software, marketers need to change their strategies and engage consumers through storytelling and providing useful information through graphics. This, in turn, can also help in improving brand image and loyalty. Today digitally empowered consumers are increasingly aware that their interaction with brands on different platforms is being turned into data that can be analyzed and monetized by third parties. Therefore, companies in the digital media industry should get away with opaque and complicated privacy policies. Customized algorithms may prompt consumers to switch to brands that offer them more transparency and better data privacy.

Our customized analytics dashboards help executives in the digital media industry to thrive as business models are being transformed and new opportunities arise in real-time. Gain limited-time complimentary access to our analytics platform right away.

Technology trends

With the increase in mobile and internet penetration, the life of consumers has become connected. This has presented companies in the digital media industry with opportunities to improve their engagement with consumers. Consumers across the globe have now access to content anywhere, anytime. Businesses should utilize this technological advancement to build innovative and relevant products. Internet of Things, a network of connected machines delivering smart services, offer the media industry a whole range of opportunities to create seamless, personalized services. With the help of analytics solutions, companies in the digital media industry can gain insights to deliver relevant and meaningful experiences to consumers. This real-time use of data analytics is particularly important as media organizations no longer just provide content, but experiential services built around that content.

Learn more about how artificial intelligence can help in monitoring the effectiveness of media investments and digital marketing campaigns.

Media and entertainment

How Artificial Intelligence is Disrupting the Media and Entertainment Sector?

Today, media and entertainment companies face multiple challenges that can be attributed to factors such as live streaming of content, unpredictable traffic, personalization and publishing permission-based content. Companies in the media and entertainment sector are investing a significant portion of their budget to improve bandwidth for streaming content seamlessly.

Artificial intelligence enables media and entertainment companies to precisely target audiences based on their media consumption patterns, increasing the chance of a conversion.

Media companies can use artificial intelligence to become more creative and productive as it can help in personalizing user experience, search optimization while improving content-creation and production processes. Additionally, media companies can leverage artificial intelligence to automate operations and drive decision-making. In this article, we have highlighted a few benefits of artificial intelligence in the media and entertainment industry that can help companies to gather data at scale and improve the consumer experience.

Although contents are carefully customized, companies often fail to see where in they started losing customers. We can help. Request a free brochure of our analytics solutions now!

ai in media

Use Cases of Artificial Intelligence in the Media and Entertainment Sector

Facilitates real-time streaming

Artificial intelligence helps companies in the media and entertainment industry in real-time content streaming. Also, it helps in customization, packaging, and transmission of content in real-time. As a result, this enriches consumer experience and improves ad sales through targeted ad insertions. Also, AI can help in interpreting streaming content and extracting metadata. This, in turn, will help media companies in monitoring content more effectively and protecting the privacy of users.

Talk to our analytics experts to know how we can assist publishers, marketers, and media agencies with detailed insights into consumer behavior.

Boosts user experience

In today’s digitized business landscape, it is important for companies to interact with their customers effectively. Targeted content and relevant recommendations are the most common ways to do it. Artificial intelligence not only helps media companies to serve their consumers with relevant advertising but also in defining a user’s relevant emotional state and the proper timing to publish this ad.

Our customized analytics dashboards can offer performance insights and can help you optimize your marketing strategy. Gain limited-time complimentary access to our analytics platform to learn more about our analytics services.

Improves content management and delivery

Just as a content generation can benefit from AI, also can the management and delivery of that content. Artificial intelligence and advanced algorithms can help in content-based searches and content suggestions based on selections over time. This helps media companies to precisely target audiences increasing the chance of a conversion. Artificial intelligence has the potential to close the loop between audiences, content generation, management and delivery, and the subsequent consumption of that content. Furthermore, it can offer valuable insights on audience behavior that can help in improving the content production process and marketing strategy.

Learn more about how artificial intelligence can help in monitoring the effectiveness of media investments and digital marketing campaigns.

entertainment industry trends

Entertainment Industry Trends: What’s in Store for 2020?

The entertainment industry is evolving at an unprecedented rate globally. However, this industry is facing several challenges due to factors such as increased pressure to improve the consumer experience. Moreover, the shift in the consumer demand for personalization is putting constant pressure on entertainment companies to drive innovation and embrace new technologies. This is the reason why companies need to keep a closer watch on the latest entertainment industry trends to withstand contingencies and capitalize on new opportunities at the right time. In this article, we have curated a list of entertainment industry trends that are going to impact the business operations of entertainment companies in 2020. Also, keeping track of these trends will help entertainment companies to drive profitability and improve the consumer experience.

Request a FREE Brochure of our analytics solutions to know how it can help you tackle data privacy threat in the entertainment industry.

MEDIA AND ENTERTAINMENT INDUSTRY

Entertainment Industry Trends 2020

Growing popularity of artificial intelligence

Like many other industries, the entertainment industry is poised to witness a major transformation due to the advent of new technologies such as artificial intelligence and virtual reality.. With the help of artificial intelligence, companies in the entertainment industry will be able to make personalized recommendations based on consumer habits. Also, it will make the process of content creation more efficient for entertainment companies. Furthermore, by using artificial intelligence, companies in the media and entertainment industry will be able to quickly create new ads and movie trailers. Additionally, this will help in streamlining pre- and post-production processes, making all steps more cohesive and less resource consuming.

Analyzing large data sets is one of the biggest problems affecting the business outcomes of entertainment companies today. Talk to our analytics experts to know how to stay ahead of the curve with the help of analytics solutions.

Influence of virtual and augmented reality

Virtual and augmented reality is one of the entertainment industry trends that is already captivating the attention of consumers. Virtual and augmented reality has made it possible for consumers to interact with brands. For example, on registering with many applications, users get points that can be redeemed in the next subscription cycle. This also helps in improving consumer engagement and boosts the commercial success of companies in the entertainment industry.

At Quantzig, we understand various challenges that media and entertainment companies face in analyzing the feasibility of analytics solutions for their business. Our analytics solutions are tailor-made to suit the requirements of each business. Gain limited time complimentary access to our analytics platform now to explore new opportunities.

Booming blockchain technology

This is one of the trends that can radically change the entertainment industry. Blockchain is one of the emerging entertainment industry trends because it can help companies that are financially robbed by distributors and labels. With the help of blockchain technology middlemen can be removed from the distribution channel and can offer a more equitable system for creators, producers as well as consumers. Furthermore, it can help in bringing in decentralization and efficiency to the entertainment landscape.

Learn more about the entertainment industry trends and technologies that are going to impact your business in 2020.

media and entertainment industry

Big Data Trends: Driving the Future of Media and Entertainment Industry

With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse and uncertain markets. Today smartphones and digital media have become a major source of entertainment for the population around the globe. As a result, media distributors and broadcasters are embracing big data analytics to establish a connection with their customers. Big data in media and entertainment industry is not only helping businesses to gain hidden insights into customer behavior but is also facilitating the delivery of personalized content. Additionally, big data in the media industry is helping to drive digital transformation and exploit not only available data but also new sources of data from both inside and outside the organization. Therefore, for companies in the media and entertainment industry, big data holds the key to drive profitability. In this article, our experts from the media and entertainment industry have discussed in detail about how big data is changing the media and entertainment landscape.

Quantzig’s big data solutions help companies in the media and entertainment industry to analyze large data sets efficiently. Request a FREE proposal right away to gain better insights.

How Big Data is Changing the Media and Entertainment Landscape

Predicts audience interests

Traditionally media content was developed only in limited forms. But today they have got replaced by myriad media services like live streaming, pay per view, and much more. In the process of content delivery across these forms, media distributors also collect a vast amount of user data. Big data in the media and entertainment landscape can offer an in-depth understanding of the behavior and preferences of consumers. For example, big data analytics has helped a major media channel to unearth several interesting statistics about its users including insights on  the kind of videos viewers watch and the device they use for video streaming. Big data in media and entertainment industry can be leveraged to understand audience behavior and syndicate content that is closely aligned to their viewer preferences.

Wonder how you can overcome data privacy issues? All you need is the right analytics solution to combat such issues. Get in touch with our experts now!

Provides insights into customer churn

The most critical challenge for media and entertainment companies today is to devise strategies to deal with the risk of customer churn. Big data in media and entertainment industry has helped in combining and making sense of all the user data from multiple sources, including social media. With the advent of Big Data in media and entertainment landscape, it is now possible to uncover reasons that drive customers to subscribe and unsubscribe any particular channel or platform. Actionable insights into responses towards pricing and subscription models can also be drawn with big data in media and entertainment industry. By leveraging big data in media and entertainment, content pricing, media content and even delivery modes can be tailor-made to reduced customer churn.

At Quantzig, we understand the various challenges that media and entertainment companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo to know more.

Optimizes  scheduling of media streams

The increasing growth of digital media distribution platforms has literally reduced the barrier that existed between end-users and distributors. With big data in media and entertainment reaching the end-users directly without any intermediary has become feasible. Moreover, big data analytics has helped media companies to connect with the audience directly through scheduled media streaming and maximize profits. Additionally, big data in media and entertainment industry has helped in identifying the exact content which customers would want to engage with on a scheduled basis.

Want to learn more about how big data in media and entertainment industry can help in dealing with critical challenges? Request for more information below.

IR17

Top 3 Ways Advanced Analytics Can Transform Media and Entertainment Industry

Art and science are often seen as two different entities, especially with art exploring what gives it meaning and science focused on explaining how the world works. But today, the trend in the media and entertainment industry to link the two and get better returns by using technologies like advanced analytics, the Internet of Things (IoT), artificial intelligence (AI), and machine learning is growing. In this competitive era, companies in the media and entertainment industry are also facing the heat of increasingly competitive and uncertain markets. The growing focus on data-driven marketing and digitization has induced a revolution in the media and entertainment industry on how it uses advanced analytics. The future of the media and entertainment industry is dependent on the fusion of both digital and analytical solutions. Now, enterprises are eager to transform media platforms in order to provide more personalized content to its audiences. In this article, we have offered a detailed insight into how advanced analytics can revolutionize the media and entertainment industry and how it can be a palpable game-changer in the current circumstances and dynamics of the quickly changing world of media.

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Customer Segmentation Analytics

Case Study: How a Visual Effects Service Provider Revitalized their Growth Strategy Using Digital Analytics

What the Client Wanted

Leverage digital analytics to set new business goals and invigorate their growth strategies.

The Outcome

Leveraging digital intelligence with the help of digital analytics enabled the visual effects service provider to redefine their business goals. This engagement entailed the extraction of meaningful insights from digital data sources with the help of Quantzig’s flexible diRequest Proposalgital analytics solution. It also allowed the visual effects firm to optimize content offerings, marketing ROI, and their overall business performance.

Overview of the Media and Entertainment Industry

The media and entertainment industry is one such industry where there is no shortage of prognostication around the most essential industry trends. The global media and entertainment industry is fraught with multiple challenges arising due to factors such as low advertising revenues, declining sales, changing consumer preferences, and the ongoing digital transformations.

It is, therefore, essential to focus on the market dynamism owing to the pace at which factors such as content creation, distribution, and monetization are being disrupted in the global media and entertainment industry. Moreover, in today’s world, digital disruptions have turned so universal and palpable that it demands players to acclimatize themselves to the changing industry trends to gain a competitive edge.

Though digital analytics has transformed many industries globally. It not only acts as a tool to cut down costs and enhance customer experience but also helps drive business growth. This makes it essential for media and entertainment firms to seek an experienced company such as Quantzig to assist them in investing in the future by leveraging digital analytics to be a part of an evolving media and entertainment industry landscape.


Media and Entertainment Industry Challenges

  • The ongoing digital transformations: Digital transformations are bringing about major disruptions in various industries. Therefore, any firm operating in the media and entertainment industry will have to invest in augmenting their digital capabilities to sustain themselves in the growing competitive pressure.
  • Enhancing user experience: Organizations face major challenges in enhancing user experiences, which ultimately depends on creating and curating good content. Media and entertainment firms can leverage analytics-based solutions to design and deliver personalized content to their customers; thereby, enhancing their overall experience.

About the Client

A leading player in the media and entertainment industry, specializing in the visual effects segment.

Client’s Challenge

To enhance user experiences and redefine their strategies, the client – a leading visual effects client – approached Quantzig. The client wanted to leverage our vast experience in digital analytics to their benefit and devise effective strategies by integrated data from several sources across their organization. The client wanted to leverage digital analytics to devise a suitable workflow and accordingly set specific organizational goals.

Benefits of our digital analytics solution

Visual Effects

To gain in-depth insights into our digital analytics solutions for the media and entertainment industry

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Business Impact

The digital analytics solution offered by the analytics experts at Quantzig enabled the visual effects client to overcome digital, data-driven challenges. It helped the client to make making more informed business decisions; thereby, enhancing their overall performance. Additionally, the consolidation of digital data offered an in-depth understanding that enabled the visual effects firm to enhance their business strategies.

Digital Analytics Solution Insights

Digital analytics is gaining massive adoption in the media and entertainment industry. Perhaps, it is the most effective analytics based tool, which can help media and entertainment firms to devise key business strategies. However, in order to succeed, companies need to focus on leveraging and implementing digital solutions throughout their organizational processes.


To know more about our digital analytics solutions

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IR24

Case Study: Audience Analytics for a Leading Interactive Media Firm

What the Client Wanted

Leverage audience analytics to better understand the end-users and provide superior online experiences to give their target audience what they’re looking for at every phase of their journey.

The Outcome

Intense research and audience analytics helped the interactive media client to enhance their analytical strategies and drive customer engagement. This engagement helped the client implement audience analytics-based solutions to uncover demographic and psychographic information based on the characteristics of the existing customer base. It also enabled the interactive media client to understand how their customers engaged with their brand.

Overview of the Interactive Media Sector

Interactive media is one of the rapidly evolving industries. It entails the use of a digital media platforms, which plays a major role in affecting their experience. Interactive media firms include the development of multimedia catalogs, web pages, and computer games. The biggest challenge for players in this sector is the Request Proposaldifficulty in proving the efficacy of their solutions.

However, the implementation of the right metrics and methodologies offer detailed insights that help players develop robust strategies to target the right customer segment. Also, it is essential to invest in the future and leverage audience analytics to be a part of an evolving media and entertainment landscape by seeking an experienced company such as Quantzig to assist you.


Media and Entertainment Industry Challenges:

  • Engaging consumers in new experiences: It’s indeed a huge task to deliver engaging user experiences, but enhancing customer experience is also the key to improving profit margins. To engage customers in new experiences, interactive media and entertainment firms should focus on enhancing their creativity levels through the implementation of technology.
  • The accelerating marketplace: Rapid technological advances have accelerated how supply and demand intersect in all sectors. As digital dynamics are infused into all media segments, the opportunities to accelerate the market will continue to grow.

About the Client

A leading interactive media firm.

Client’s Challenge

To identify new and untapped media opportunities, the client – a leading interactive media company – approached Quantzig. The client wanted to leverage Quantzig’s vast experience in audience analytics to their benefit and devise effective models to understand the behavior of the converting audience. The interactive media firm wanted to better understand the end-users and provide superior online experiences.


Benefits of our audience analytics solution

Interactive Media

To gain in-depth insights into our audienece analytics solution

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Business Impact

With the help of Quantzig’s audience analytics solution, the interactive media client gained detailed insights into customer behavior across multiple channels, the frequency of reach on various platforms, and the target segments. The solutions offered by our analytics experts also assisted the interactive media company to improve customer experience by devising audience archetypes and establishing greater control over the audience base.

Audience Analytics Solution Insights

Integrating audience analytics and analytics based insights can help drive brand growth. It is necessary for players in the media and entertainment industry to implement actionable audience insights against media reach and frequency across multiple platforms to gain a comprehensive view of their digital audience. Moreover, audience analytics plays a key role in leveraging audience intelligence to hone the marketing strategies of organizations and also helps them understand their global brand perception.


To know more about the benefits of our closed loop marketing solutions

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IR31

Website Performance Assessment: How it Helped a Leading Media Company Enhance Search Engine Visibility

What the Client Wanted

Assess the quality of their website and enhance search engine visibility.

The Outcome

Helped the media company assess website performance and develop precise strategies for immediate implementation on the website.

Summary of the Media Industry

In the rapidly changing media industry, there are several new challenges as well as opportunities for media companies. The way media firms operated a few years ago is very different from what it is today. This is mainly because we now live in a world where far more media is being created than ever before and that too for different types of devices. As a result, Over the Top (OTT) content Request Proposalproviders have grown considerably. Also, the growth of connected devices and social media has further fueled the demand.

Challenges Faced by the Media Company

  • Mitigating cyber risks: Protecting both the content and integrity of consumers is now a powerful imperative for media companies. It is no longer a question of ‘if’ but a question of ‘how’ and ‘when’. Therefore, every media company must prioritize and plan cybersecurity to protect the assets of their customers and develop ongoing efforts to consistently maintain the focus.
  • Accelerating market growth: Technological advancements have accelerated the pace at which the demand and supply intersect across industries. Hence, the dynamics of the media industry is constantly changing, pressurizing the ecosystem to move more quickly.

About the Client

A leading media company that helps the organization in media planning and in developing precise communications strategies.

Client’s Challenge

To identify the weaknesses and strengths of their website – a leading media company – approached Quantzig to engage in a website performance assessment. The client wanted to determine their search engine visibility and assess the ease of accessing their webpage. The media company also preferred obtaining targeted recommendations for improving their website’s performance and search engine friendliness.


Summary of our website performance assessment

Media Company

Want to learn more about our analytics solution?

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Business Impact

With the help of Quantzig’s website performance assessment, the media company developed precise strategies to gain a competitive edge and stay ahead of the game in the search engines. Our solutions also helped them improve their website’s online marketing potential. Additionally, the team seamlessly integrated data across several marketing channels, which offered advanced capabilities that helped the client enhance their decision making to improve trade spending efficiency.

Website Performance Solution Insights

Quantzig’s website performance assessment helps players in the media industry to assess and monitor user experience for the web application across economies. Website performance assessment also provides a detailed geographic user coverage and enables them to determine how users from different geographic locations would experience a website. Additionally, it helps in the identification of website performance monitoring tools to further enhance the quality of the webpage.


To know more about how our website performance assessment helped the media industry client

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predictive analytics

Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

What the Client Wanted

Drive value by improving customer experiences and eliminating data silos.

The Outcome

Delivered maximum value at every single customer touch point and leveraged marketing analytics at specific stages in the customer journey to improve the overall customer experience.

Summary of the Advertising Industry

The advertising industry is a multibillion-dollar segment within the media and entertainment industry. It acts as a channel that connects consumers and manufacturers. In the US alone, there are over 60,000 advertising agencies that employ more than 240,000 employees. Advertising agencies are hired to build brand identities, launch new products, and to expand customer base – be it a non-profit organization or a Fortune 500 company. An advertising agency plays an essential role in jumpstarting the economy by increasing sales. However, the economy also negatively impacts advertising – i.e., when it slows down consumers tend to tighten their wallets and cut down on marketing promotions. With the growth in technology and recent innovations, factors such as radio, television, smartphones, and internet along with other techniques,Request Proposal have made it much easier for advertisers to reach out to the consumers.

Industry Challenges

  • Rapidly evolving digital landscape: The media and entertainment companies are witnessing rapid changes brought on by the evolving digital landscape. With the growth of personal devices like smart watches, home assistants, and smart glasses, it becomes essential for every advertising agency to explore new avenues for growth.
  • Indefinable audiences: Most audiences today do not have the time and patience to read articles or watch videos. Consequently, it becomes essential for advertising agencies to focus on devising ways to capture the attention of their audience. Instead of creating ads for the general audience, which is quite large, advertising agencies are now focusing on creating targeted ads for smaller end-user segments.

About the Client

An international advertising agency with several business units spread all over the globe.

Client’s Challenge

With a end-goal to enhance customer experience, the client – a leading advertising agency– approached Quantzig to perform a marketing analytics study. The primary scope of this engagement was to improve customer experience and eliminate data silos. The client wanted to leverage tools that aggregate customer data from a multitude of sources to help them discover customer pain points and customer sentiments and needs at various stages throughout the decision-making journey.

Summary of our engagement
 Advertising Agency
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Business Impact

With the help of Quantzig’s marketing analytics solution, the advertising agency gained an in-depth understanding of customers’ preferences. It also enabled them to develop marketing strategies that are centered around the needs of the audiences. Moreover, by leveraging advanced and comprehensive marketing analytics-based tools, the client was able to deliver tailored experiences and stay a step ahead of their competitors.

Marketing Analytics Solution Predictive Insights

Quantzig’s marketing analytics solution helps media and entertainment companies to outperform their competitors on key metrics including – performance efficiency, sales, profit margins, and ROI. Marketing analytics also helps companies to anticipate customer behavior and respond proactively to issues. It includes statistical solutions that help firms to develop predictive business models based on a combination of variables.


To know more about the benefits of marketing analytics for media and entertainment companies

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