[FREE WEBINAR] Optimizing Manufacturing Operations Using Advanced Analytics and Simulations Book your seat!

media and entertainment industry Archives | Quantzig

Tag: media and entertainment industry

media and entertainment industry

Big Data Trends: Driving the Future of Media and Entertainment Industry

With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse and uncertain markets. Today smartphones and digital media have become a major source of entertainment for the population around the globe. As a result, media distributors and broadcasters are embracing big data analytics to establish a connection with their customers. Big data in media and entertainment industry is not only helping businesses to gain hidden insights into customer behavior but is also facilitating the delivery of personalized content. Additionally, big data in the media industry is helping to drive digital transformation and exploit not only available data but also new sources of data from both inside and outside the organization. Therefore, for companies in the media and entertainment industry, big data holds the key to drive profitability. In this article, our experts from the media and entertainment industry have discussed in detail about how big data is changing the media and entertainment landscape.

Quantzig’s big data solutions help companies in the media and entertainment industry to analyze large data sets efficiently. Request a FREE proposal right away to gain better insights.

How Big Data is Changing the Media and Entertainment Landscape?

Predicts audience interests

Traditionally media content was developed only in limited forms. But today they have got replaced by myriad media services like live streaming, pay per view, and much more. In the process of content delivery across these forms, media distributors also collect a vast amount of user data. Big data in the media and entertainment landscape can offer an in-depth understanding of the behavior and preferences of consumers. For example, big data analytics has helped a major media channel to unearth several interesting statistics about its users including insights on  the kind of videos viewers watch and the device they use for video streaming. Big data in media and entertainment industry can be leveraged to understand audience behavior and syndicate content that is closely aligned to their viewer preferences.

Wonder how you can overcome data privacy issues? All you need is the right analytics solution to combat such issues. Get in touch with our experts now!

Provides insights into customer churn

The most critical challenge for media and entertainment companies today is to devise strategies to deal with the risk of customer churn. Big data in media and entertainment industry has helped in combining and making sense of all the user data from multiple sources, including social media. With the advent of Big Data in media and entertainment landscape, it is now possible to uncover reasons that drive customers to subscribe and unsubscribe any particular channel or platform. Actionable insights into responses towards pricing and subscription models can also be drawn with big data in media and entertainment industry. By leveraging big data in media and entertainment, content pricing, media content and even delivery modes can be tailor-made to reduced customer churn.

At Quantzig, we understand the various challenges that media and entertainment companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo to know more.

Optimizes  scheduling of media streams

The increasing growth of digital media distribution platforms has literally reduced the barrier that existed between end-users and distributors. With big data in media and entertainment reaching the end-users directly without any intermediary has become feasible. Moreover, big data analytics has helped media companies to connect with the audience directly through scheduled media streaming and maximize profits. Additionally, big data in media and entertainment industry has helped in identifying the exact content which customers would want to engage with on a scheduled basis.

Want to learn more about how big data in media and entertainment industry can help in dealing with critical challenges? Request for more information below.

VoC analytics

Media and Entertainment Industry is Evolving with Big Data Analytics, Are You Keeping Up?

Big data analytics has become a huge game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing, and improving existing processes. Several recent data breach incidents have also made enhanced security an important goal for big data analytics to accomplish.

Big data analytics in media and entertainment industry 

Media and entertainment companies are shifting to a content-centric model in order to embrace a customer-centric world. The ultimate aim of companies in the sector is to reduce customer churn by delivering top-notch customer experience. With smartphones and associated digital media becoming the major source of entertainment, it is high time for media companies to leverage big data analytics to create a connection with their customers. However, the ability to access, analyze, and manage large volumes of data while rapidly evolving the information architecture is becoming increasingly critical for companies in the media and entertainment industry who are determined to improve business efficiency and performance. Furthermore, media companies often face the challenge of correctly identifying why some customers subscribe and unsubscribe to their content or services. Media companies also face difficulty when it comes to analyzing why and how customers react to pricing and subscription models. Big data analytics can enable a better understanding of the consumer as the content is created to ensure success.

Analyzing large data sets is one of the biggest problems Contact USaffecting the business outcomes of media companies today! Get in touch with our industry experts to know how to beat other companies to the chase with the help of big data analytics.

Big data applications in the media industry 

The future of the media and entertainment industry is largely dependent on the amalgamation of both digital and big data analytics solutions. The rapidly rising digital consumerism offers a plethora of opportunities for media and entertainment companies to leverage big data analytics for better customer engagement. Below are a few examples of how media companies can benefit from big data analytics:

Predict what audiences want

One of the primary big data analytics applications in media companies is to understand what the target audience wants. The amount of data that media companies gather gives them ample opportunities to leverage big data analytics capabilities to understand the demand of the genre of shows, music, content for a given age group on various different channels.

Ad targeting

Big data analytics gives companies in the media and analytics industry a better understanding of the digital media and the consumption behavior of users across various platforms. By using traditional demographic data, companies can personalize advertisements to suit the needs of specific users. Using big data analytics and offering micro-segmentation of customers to their advertising networks and exchanges, media and entertainment companies can also increase digital conversion rates.

Content monetization and product development

One of the key big data analytics applications in the media industry is that it helps in additional revenue generation for media and entertainment companies. Accurate data gives companies the ability to incentivize consumer behavior and, in the process, reveals the true market value of the content that has been generated.

Scheduling optimization

Using insights from big data analytics, media companies are able to understand when customers are most likely to view content and the devices that will be used to access content. With the scalability of big data analytics, this information can be analyzed at a granular ZIP code level to facilitate localized distribution.

Insights on customer churn

A serious menace that media companies find almost impossible to tackle is customer churn. It has been found that a considerable population of customers share their reviews through social media. Until the advent of big data analytics, combining and making sense of all the user-generated data from multiple sources, including social media was next to impossible. With the advent of big data analytics, it is now possible to know why customers subscribe and unsubscribe from a particular type of content. With the help of big data analytics, it becomes easier to clearly gain insights on what kind of programs they like and dislike.

On the flip side, implementing big data analytics in media and entertainment comes with its own set of challenges that media companies must overcome.

Big data challenges for media companies 

The unprecedented rate of growth of the media and entertainment industry is forcing companies in this sector to keep up with the rapid pace of change. The shift from traditional platforms to online channels paves the way for media and entertainment industry companies to implement big data analytics technology to gain a more profound understanding of customers’ needs. But, with the rapid adoption of digital technologies, the media industry does face a few big data challenges, which slows down their progression. To completely realize the potential of digital technologies, media companies should successfully tackle these big data challenges:

Data privacy

Numerous instances of the breach of personal data and media are making consumers more sensitive towards their data. Additionally, policymakers have also addressed their issues and have implemented regulations for companies handling personal data of customers. Regulations have also been imposed on companies that broker personal data to media houses. Such big data challenges can pose problems when it comes to accumulating sufficient user data, without which conducting accurate analysis is impossible.

Wonder how to overcome data privacy issues? All you need is the right analytics solution to combat such challenges.Get More Info

Lack of financial muscle

Media start-ups and SMEs often face challenges related to adequate financial capital. While accounting for cost factors to implement big data analytics, companies need to analyze several factors like data storage costs, infrastructure costs, data processing costs, and human resource costs. Although it is relatively easy to start a new company producing content, games, or apps, it can prove difficult to scale up without significant investments.

High bandwidth requirements

Today, audiences consume a large part of the content via online platforms. High-speed broadband is a must to facilitate this. However, the penetration rates of high-speed broadband services aren’t as impressive across the world as it is in metro cities. This largely reduces the potential customer base and allows data collection from only urban segment consumers. Analysts lose the opportunity to gain insights from customers who lack access to high-speed broadband and, therefore, resort to traditional platforms.

Piracy and copyright issues

Piracy and copyright issues have been a major concern for the media and entertainment industry over the past several years. However, the advent of the digital medium has created new big data analytics challenges such as the problem of account sharing. A large number of people gain access by sharing account information and passwords for the majority of video streaming sites. Analysts will have a tough time performing analysis on customer behavior and preferences as they cannot pinpoint the demographic details of the user. Furthermore, in some cases both the child and the adult may be using the same account, here an effective judgment is impossible on who prefers a specific genre.

Are big data challenges stopping your firm from leveraging the Request Proposaltrue potential of analytics-driven insights? Request a free proposal below to check out our portfolio of solutions and stay ahead of the curve.

How to overcome data security issues facing media companies? 

Companies in the media and entertainment industry are collecting and using a huge amount of data. This gives rise to concerns over security issues that can compromise even locally generated information. With several instances in recent times reporting data breaches especially in the media and entertainment industry, it has become imperative for companies in this sector to make data protection a priority and establish strict security measures. We, at Quantzig, have identified some of the critical ways in which companies in the media and entertainment industry can guard data against breaches in both big data analytics deployments and any software that accesses the data:

Ensure endpoint security

Trusted certificates at each endpoint will help to ensure that the company’s data remains secure. Additional measures that companies in the media and entertainment industry should use include regular resource testing and allowing only trusted devices to connect to their network through the use of device management (MDM) platform.

Prevent insider threats

It is not just external threats that media companies must combat but also several internal security risks which include disgruntled or simply careless employees. Such challenges are faced by media companies where employees who work with the data are not fully educated on proper security practices and behavior, including data scientists and software developers. So, it is vital to provide digital security training to all employees.

Analyze and monitor

A big data analytics solution that includes tools for both analysis and monitoring in real time can raise alerts in events where a network intrusion is detected. But this can result in large amounts of network data. The goal is to provide an overall picture of what’s happening over sometimes large networks from moment to moment. Companies in the media and entertainment industry may not have the resources to monitor and analyze all the feedback generated, including false alarms as well as real threats. Here, big data analytics itself can be used to improve network protection. The company’s security logs can be mined for abnormal network connections. This will make it easier to identify actual attacks as opposed to false alarms.

Final thoughts

Research suggests that a large number of companies across industries have already invested in or are planning to put in their money in big data analytics due to the huge impact of big data analytics globally. The media and entertainment industry stands out as a prompt adopter of big data analytics solutions because a huge volume of data is generated digitally in this vertical and enables change in the consumer research programs.

We understand the various challenges that companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo for more insights.

bannerqz

IR17

Top 3 Ways Advanced Analytics Can Transform Media and Entertainment Industry

Art and science are often seen as two different entities, especially with art exploring what gives it meaning and science focused on explaining how the world works. But today, the trend in the media and entertainment industry to link the two and get better returns by using technologies like advanced analytics, the Internet of Things (IoT), artificial intelligence (AI), and machine learning is growing. In this competitive era, companies in the media and entertainment industry are also facing the heat of increasingly competitive and uncertain markets. The growing focus on data-driven marketing and digitization has induced a revolution in the media and entertainment industry on how it uses advanced analytics. The future of the media and entertainment industry is dependent on the fusion of both digital and analytical solutions. Now, enterprises are eager to transform media platforms in order to provide more personalized content to its audiences. In this article, we have offered a detailed insight into how advanced analytics can revolutionize the media and entertainment industry and how it can be a palpable game-changer in the current circumstances and dynamics of the quickly changing world of media.

bannerqz

(more…)

IR27

Digital Analytics Helps a Leading Media Buying Company Devise an Effective Online Marketing Strategy and Boost ROI by 3X

What the client wanted: A leading media buying company wanted to determine and analyze their key performance indicators and devise a strategy to optimize the user experience and facilitate maximum conversions.Request Solution Demo

The outcome: By leveraging Quantzig’s digital analytics solution, the media buying company gained critical insights into product-specific marketing strategies that are used in the media and entertainment industry. It facilitated the development of an optimized workflow plan which boosted conversions threefold compared to the media buying company’s former records.


Media and Entertainment Industry Overview

The global media and entertainment industry has been migrating to a completely digital platform, which has functionally increased the scope for a seller to advertise their products or services. This has also facilitated a direct relationship with the customers. Companies are investing more in digital inventories, which has paved the way for the emergence of numerous media buying enterprises. Such enterprises create media placement strategies and develop creative ads to advertise the product of a client online. Their primary goal is to reach target customers in a cost-effective way. However, in the media and entertainment industry ecosystem, the road to growth has many obstacles which the media buying companies are struggling to address.


Industry Challenges

The absence of customer-specific marketing strategies: Any product or service in the market will respond in specific ways with respect to different sections of the demography. Creating a compelling media plan requiresRequest Proposal the company to undertake an audience-based approach, which can help target the right product to the right customers.

Tracking performance and ROI: The lack of performance visibility of online campaigns deters strategizing of an effective and progressive market plan which is in line with the dynamic consumer expectations and market trends.


About the Client

A leading media buying company based out of South America.

Client’s Challenge

The media buying company lacked performance pointers to modify and manage the online strategies of the online campaigns. They required a digital analytics based overview of the consumer trends in order to make their advertisements more customer-centric and influence conversions.


Summary of our digital analytics study

 To gain in-depth insights into our digital analytics solutions for the media and entertainment industry
Contact US

Business Impact

Quantzig’s digital analytics study assisted the media buying company in gaining valuable insights into customers’ expectations and their views on digital transactions. It helped them in modifying and creating a smart and a predictive online marketing strategy. The digital analytics study took a 360-degrees approach to give a microcosmic as well as a macrocosmic view of the ever-changing media and entertainment industry. This helped the media buying company stay abreast of the dynamic trends and implement the same in their strategies, which maximized conversions and boosted ROI for their clients.

Digital Analytics Solution Insights

The digital analytics solution offered by Quantzig guides media and entertainment industry firms such as media buying companies to create more hyper-targeted content and advertising and accurately predict consumer behavior. Additionally, a robust digital analytics solution aids in consolidating data from several sources and gain an in-depth understanding of the customers; thereby, facilitating improved performance of online campaigns and generating better ROI.


To know more about how our digital analytics solution helped a leading media buying company

Request Solution Demo


Related Posts:

IR39

Case Study: How a Visual Effects Service Provider Revitalized their Growth Strategy Using Digital Analytics

What the Client Wanted

Leverage digital analytics to set new business goals and invigorate their growth strategies.

The Outcome

Leveraging digital intelligence with the help of digital analytics enabled the visual effects service provider to redefine their business goals. This engagement entailed the extraction of meaningful insights from digital data sources with the help of Quantzig’s flexible diRequest Proposalgital analytics solution. It also allowed the visual effects firm to optimize content offerings, marketing ROI, and their overall business performance.

Overview of the Media and Entertainment Industry

The media and entertainment industry is one such industry where there is no shortage of prognostication around the most essential industry trends. The global media and entertainment industry is fraught with multiple challenges arising due to factors such as low advertising revenues, declining sales, changing consumer preferences, and the ongoing digital transformations.

It is, therefore, essential to focus on the market dynamism owing to the pace at which factors such as content creation, distribution, and monetization are being disrupted in the global media and entertainment industry. Moreover, in today’s world, digital disruptions have turned so universal and palpable that it demands players to acclimatize themselves to the changing industry trends to gain a competitive edge.

Though digital analytics has transformed many industries globally. It not only acts as a tool to cut down costs and enhance customer experience but also helps drive business growth. This makes it essential for media and entertainment firms to seek an experienced company such as Quantzig to assist them in investing in the future by leveraging digital analytics to be a part of an evolving media and entertainment industry landscape.


Media and Entertainment Industry Challenges

  • The ongoing digital transformations: Digital transformations are bringing about major disruptions in various industries. Therefore, any firm operating in the media and entertainment industry will have to invest in augmenting their digital capabilities to sustain themselves in the growing competitive pressure.
  • Enhancing user experience: Organizations face major challenges in enhancing user experiences, which ultimately depends on creating and curating good content. Media and entertainment firms can leverage analytics-based solutions to design and deliver personalized content to their customers; thereby, enhancing their overall experience.

About the Client

A leading player in the media and entertainment industry, specializing in the visual effects segment.

Client’s Challenge

To enhance user experiences and redefine their strategies, the client – a leading visual effects client – approached Quantzig. The client wanted to leverage our vast experience in digital analytics to their benefit and devise effective strategies by integrated data from several sources across their organization. The client wanted to leverage digital analytics to devise a suitable workflow and accordingly set specific organizational goals.

Benefits of our digital analytics solution

Visual Effects

To gain in-depth insights into our digital analytics solutions for the media and entertainment industry

Request Solution Demo


Business Impact

The digital analytics solution offered by the analytics experts at Quantzig enabled the visual effects client to overcome digital, data-driven challenges. It helped the client to make making more informed business decisions; thereby, enhancing their overall performance. Additionally, the consolidation of digital data offered an in-depth understanding that enabled the visual effects firm to enhance their business strategies.

Digital Analytics Solution Insights

Digital analytics is gaining massive adoption in the media and entertainment industry. Perhaps, it is the most effective analytics based tool, which can help media and entertainment firms to devise key business strategies. However, in order to succeed, companies need to focus on leveraging and implementing digital solutions throughout their organizational processes.


To know more about our digital analytics solutions

Request Solution Demo


Related Posts:

IR23

Digital Analytics Engagement to Identify Performance Metrics for a Media and Entertainment Industry Client

What the Client Wanted

Identify performance metrics by analyzing clickstream data and build a workflow aimed at enhancing the user experience.

The Outcome

Offered latest insights on media and entertainment industry trends and implemented best practices in digital media that helped them consolidate clickstream data; thereby, facilitating better strategies.

Summary of the Media and Entertainment Industry

The global media and entertainment industry comprises of several individual sub-segments that combine to form one vertical – television, publishing, internet, advertising, radio, gaming, and music.  Currently, the media and entertainment industry is experiencing a massive transformation owing to the coexistence of old and new organizations. Also, factors such as digitization, interactivity, technological advancements, multiple channels, and globalization have remodeled the global media and entertainment industry landscape over the last decade. The emergence of Social, Mobile, Analytics and Cloud (SMAC) and the new generation in technology are consideredRequest Proposal to be the catalysts bringing about a change in the media and entertainment industry.

The industry also faces challenges in the form of multiple external factors – internet access, consumer analytics, clickstream analytics, and cloud storage among others. To an extent, social media has also been instrumental in shaping the current media and entertainment industry’s outlook.

Also, the ever-increasing consumer demands for improved quality, faster download speeds, and voice quality make it important for broadband service providers to select connectors that have been through vigorous testing and can help prove their efficiency. Moving away from the technical perspective, there as several other factors affecting the market’s growth and require immediate rectification to sustain themselves amidst the rising the competition.


Industry Challenges

  • Digital transformations: Thought digitization may pose certain challenges for players in this sector, digital transformation will be the key to survival in the upcoming era. Also, by investing in digital capabilities, companies operating in the media and entertainment industry can augment their capabilities and offer better services to their customers.
  • New monetization options: The changing market dynamics have forced media and entertainment companies to clip their advertising-dependent revenue. Ad blockers, sponsored content, and paywalls are key factors limiting their ability to generate ad revenues. To remain competitive media and entertainment firms will have to implement better strategies to blend content and revenue and acquaint with modern monetization methods that are less intrusive to the core user experience.

About the Client

A leading media and entertainment industry firm.

Client’s Challenge

To identify the key performance metrics, the client – a leading media and entertainment firm  – approached Quantzig to leverage digital analytics and gain insights into clickstream data to analyze the relationship between various marketing channels. The client wanted to enhance and optimize their marketing performance on an individual channel basis as well as cross-channel. Furthermore, with the help of digital analytics, the client wanted to develop a closed-loop structure to prove the positive impact of analyzing clickstream data on sales.

Summary of our digital analytics engagement

media and entertainment

Want to learn more about our digital analytics solution?

Request Solution Demo


Business Impact

With the help of Quantzig’s digital analytics solution, the media and entertainment industry client gained a unified view, which helped them build a workflow that best fits their organization. Additionally, the team seamlessly integrated data across several marketing channels. Also, analyzing clickstream data helped them in identifying the key performance metrics and enhance sales.

Digital Analytics Solution Insights

Quantzig’s digital analytics solution help firms in the media and entertainment industry to analyze clickstream data and accurately predict customer behavior. It also helps consolidate data from several sources to gain an in-depth understanding of the customers; thereby, facilitating the development of better strategies.


To know more about how our digital analytics solution helped the media and entertainment industry client

Request Solution Demo


Related Posts:

IR29

Web Analytics: How an Interactive Media Services Provider Decreased Bounce Rates and Increased Sales

What the Client Wanted

Effectively optimize operations, maximize margins, and better understand the customers

The Outcome

Created advertising campaigns for specific customers

Summary of the interactive media services industry

The interactive media services industry can be divided into multiple layers and is becoming increasingly integrated vertically. The most important among these are the roles of portals, aggregators, and back office – all of which rely heavily on customer management. Over the past few years, the interactive media services industry has proliferated rapidly, assisted by the boom in internet usage, and is expected to grow further in the coming years, driven mainly by Request Proposale-commerce and an infrastructure consisting of internet services, mobile phones, video games, and digital broadcast satellites.

Industry Challenges

Competition: To remain on top of the game in today’s competitive landscape, companies in the media and entertainment industry must look to increase their focus on moving to a more audience-based approach. Besides, the capability to deliver better communications and offers are expected to impact the relationship between consumers and marketers. 

Diversification: Interactive media services providers are growing at a rapid pace and are increasing their reach to new markets today. As a result, it becomes essential for the companies to develop innovative service lines to increase profitability and optimize their ROI. 

About the Client

An American multinational interactive media services provider.

Client’s Challenge

The client wanted to integrate new web applications to improve sales performance and meet their potential business needs. Additionally, the interactive media services provider was facing challenges in implementing and improving web analytics for their websites. As a result, they wanted to deploy fast-growing and conversion-driven analytics to increase traffic; thereby, enhancing the ROI.


Summary of our engagement
Want to learn more about our analytical solutions for the media and entertainment industry?

Request Solution Demo


Business Impact

With the help of Quantzig’s web analytics solution the client, a leading interactive media services provider tracked the flow of traffic and determined the appropriate space to invest marketing dollars and time. Additionally, the client promoted products based on customers’ browsing activity in terms of demographics. This helped them decrease bounce rates and increase sales.

Web Analytics Solution Insights

Quantzig’s web analytics solution helps firms in the media and entertainment industry to understand the campaigns contributing to conversions by utilizing a robust analytics attribution channel. Additionally, firms can identify and increase focus on the call-to-action that generates the most interest based on geographies.


To know more about how our web analytics solution helped the interactive media services provider

Request Solution Demo


 

predictive analytics

Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

What the Client Wanted

Drive value by improving customer experiences and eliminating data silos.

The Outcome

Delivered maximum value at every single customer touch point and leveraged marketing analytics at specific stages in the customer journey to improve the overall customer experience.

Summary of the Advertising Industry

The advertising industry is a multibillion-dollar segment within the media and entertainment industry. It acts as a channel that connects consumers and manufacturers. In the US alone, there are over 60,000 advertising agencies that employ more than 240,000 employees. Advertising agencies are hired to build brand identities, launch new products, and to expand customer base – be it a non-profit organization or a Fortune 500 company. An advertising agency plays an essential role in jumpstarting the economy by increasing sales. However, the economy also negatively impacts advertising – i.e., when it slows down consumers tend to tighten their wallets and cut down on marketing promotions. With the growth in technology and recent innovations, factors such as radio, television, smartphones, and internet along with other techniques,Request Proposal have made it much easier for advertisers to reach out to the consumers.

Industry Challenges

  • Rapidly evolving digital landscape: The media and entertainment companies are witnessing rapid changes brought on by the evolving digital landscape. With the growth of personal devices like smart watches, home assistants, and smart glasses, it becomes essential for every advertising agency to explore new avenues for growth.
  • Indefinable audiences: Most audiences today do not have the time and patience to read articles or watch videos. Consequently, it becomes essential for advertising agencies to focus on devising ways to capture the attention of their audience. Instead of creating ads for the general audience, which is quite large, advertising agencies are now focusing on creating targeted ads for smaller end-user segments.

About the Client

An international advertising agency with several business units spread all over the globe.

Client’s Challenge

With a end-goal to enhance customer experience, the client – a leading advertising agency– approached Quantzig to perform a marketing analytics study. The primary scope of this engagement was to improve customer experience and eliminate data silos. The client wanted to leverage tools that aggregate customer data from a multitude of sources to help them discover customer pain points and customer sentiments and needs at various stages throughout the decision-making journey.

Summary of our engagement
 Advertising Agency
Want to learn more about how our analytical solution helped the advertising agency?

Request Solution Demo


Business Impact

With the help of Quantzig’s marketing analytics solution, the advertising agency gained an in-depth understanding of customers’ preferences. It also enabled them to develop marketing strategies that are centered around the needs of the audiences. Moreover, by leveraging advanced and comprehensive marketing analytics-based tools, the client was able to deliver tailored experiences and stay a step ahead of their competitors.

Marketing Analytics Solution Predictive Insights

Quantzig’s marketing analytics solution helps media and entertainment companies to outperform their competitors on key metrics including – performance efficiency, sales, profit margins, and ROI. Marketing analytics also helps companies to anticipate customer behavior and respond proactively to issues. It includes statistical solutions that help firms to develop predictive business models based on a combination of variables.


To know more about the benefits of marketing analytics for media and entertainment companies

Request Solution Demo


RELATED POSTS

 

IR14

Web Crawling and Text Mining Engagement for A Leading Digital Media Industry Player Helps in Increasing Cross-Selling Opportunities

What the Client Wanted

Stay updated on technological innovations and cater to the requirements of the cost-effective customer base.

The Outcome

Improved product bundles and price modifications based on customer feedback and achieved 11% growth in sales.

Summary of the Digital Media Industry

Presently, media consumption across the globe is increasingly happening in digital formats. The upsurge in the number of devices capable of supporting digital media along with growing internet access speed globally has provided consumers with an option to access digital media services of their choice be it information, entertainment or social activity anywhere, anytime. Furthermore, the increasing in the number of digital media players is challenging the traditionally sustained supremacy of the television as the main entertainment hub. Request ProposalThis increasing popularity of digital media has provided for a paradigm shift in the global advertising spends.

Industry Challenges

  • Altering consumer behaviors and expectations: Today, newer generations are keen to consume content from around the globe. Their prospects are built around instant gratification, specifically the ability to access content instantly. Moreover, customers judge their experience of a digital media service not just against competitors in its own sector, but also against the best service providers from other industries.
  • Real-time content administration and data analytics: Data collection and analytics enable businesses to get consumer insights across many devices and channels, allowing them to deliver relevant and meaningful experiences. Additionally, data analytics is particularly important as digital media organizations no longer just provide content, but also offer experiential services built around the content.

About the Client

A market leader in digital media services.

Client’s Challenge

The digital media industry client collaborated with Quantzig to conduct a web crawling and text mining engagement that would help them devise a solution to optimize their marketing strategies, price points, and enhance product and service features and offers based on customer feedback. The client was facing significant challenges in terms of accomplishing improved sales revenue and market shares owing to the intense level of competition in the media and entertainment industry space.

Summary of our engagement
Want to learn more about our analytical solutions for the Media and Entertainment Industry?

Request Solution Demo


Business Impact

Quantzig’s text mining solution helped the client improve the pricing and promotion scenarios across multiple product and service categories. The client also delivered incremental value to customers and created personalized experiences and custom offers. Additionally, text mining solution helped the client identify prospective customers and design targeted campaigns to increase cross-selling opportunities.

Web Crawling and Text Mining Solution Insights

With the help of Quantzig’s text mining solutions, firms across the media and entertainment industry can benchmark the prices of their products against competitor offerings by analyzing product performance based on the sales rank by category and geography. This further helped the client improve the approach of their sales representatives.


To know more about how our web crawling and text mining solution helped the digital media industry player

Request Solution Demo