Tag: media and entertainment industry

entertainment industry

Major Challenges Facing the European Entertainment Industry

The European entertainment industry is growing at an unprecedented rate, and several companies are finding it difficult to keep up with the pace. Challenges arise due to the growing pressures to keep the costs down while trying to improve revenues and the highly fragmented media consumption habits of customers. The trend of one big company dominating the market is gradually fading away, providing an opportunity for small players to complete successfully. One of the most significant trends observed in the media and entertainment industry is the shift in media platforms from traditional channels to online mediums. As a result, it paves the way for the European entertainment industry to implement big data analytics technology to gain more profound audience insights.

With new sources of data available to the media and entertainment companies every day, they can efficiently understand customer needs and deliver the right content to address the needs of the audience. However, with the rapid adoption of digital technologies, the entertainment industry is poised to face critical challenges that may slow down their progression. In this article, we have listed major challenges facing the European entertainment industry, a knowledge of which can help media and entertainment companies to adopt a smart approach and stay ahead of the curve.

Quantzig’s big data analytics solutions help companies in the media and entertainment industry to develop the best promotional and product marketing strategies to attract and retain customers. Request a free brochure of our analytics solutions right away to gain better insights!

Challenges Facing the European Entertainment Industry

Challenges in the European Entertainment Industry

Data privacy concerns

Today consumers are being more sensitive towards their data and are concerned about how their data is being used. Additionally, policymakers have also addressed their issues and have implemented regulations for businesses that handle personal data. Such challenges can pose problems when it comes to accumulating sufficient user data, without which accurate analysis cannot be performed.

Our big data analytics experts can help you analyze digital media consumption patterns and behavioral data that can help you provide personalized experience to your consumers. Talk to our analytics experts now. 

Lack of financial muscle

One of the most significant challenges in the European entertainment industry is the lack of financial muscle for media start-ups and SMEs. While accounting for cost factors to implement data analytics, companies in the European entertainment market need to look at various factors including data storage costs, infrastructure costs, data processing costs, and human resource costs. Although it is easy to start a new company producing content, games, or apps, it can be tough to scale up without significant investments. Thankfully, the advent of cloud storage and SaaS solutions have provided a way out for start-ups and SMEs.

We offer customized analytics dashboards that can help media and entertainment companies to increase digital conversion rates by offering micro-segmentation of customers to their advertising networks and exchanges. Gain limited-time complimentary access to our analytics platform today.

Piracy, copyrights, and account sharing

Piracy and copyright issues have been a major area of concern in the media and entertainment industry for a long time. However, the advent of the digital medium has created a new challenge of account sharing. For the majority of video streaming sites, a large number of people gain access by sharing account information and passwords. Analysts will have a tough time performing analysis on customer preferences as they cannot pinpoint the demographic details of the user. Both the child and the adult may be using the same account, so an effective judgment is impossible on whether the child or the adult prefers a specific genre.

Learn more about the challenges and opportunities in the European entertainment industry

digital media industry

Emerging Digital Media Industry Trends 2020

Companies in the digital media industry are constantly struggling when it comes to keeping up with the perpetual onslaught of new channels, technology, applications and strategies to reach targeted audiences. However, for digital media companies, the most challenging task is reaching out to the targeted audience. Effective engagement with targeted consumers is the key to success as it communicates consumers’ preferences to content producers. Also, this can help media companies in gaining valuable insights to improve their offerings and user experience. Companies in the digital media industry can improve customer  engagement by keeping abreast with the latest trends and technologies in the industry which, in turn, can help in transforming their business operations. In this article, we have curated a list of emerging digital media industry trends that will dominate in 2020.

Request a free brochure of our analytics solutions to learn how we can help you adopt an integrated approach to optimize linear, invest in digital and drive short as well as long term returns.

DIGITAL MEDIA INDUSTRY TRENDS

Digital Media Industry Trends 2020

Changing demographics

With the growth in globalization, demand for new media services focusing on convenience, education, premium content, and video-on-demand will also grow, particularly in emerging economies. Meanwhile, the emergence of millennials is creating demand for analytics services that offer better consumer experiences and provide instant access to content. At the same time, with growing urbanization, demand for media offerings that are designed keeping in mind the busy life schedule of people will increase in 2020. To offer the best service in such a scenario, it is high time that companies in the digital media industry leverage analytics services that can offer insights into consumer activities and business performances in real-time.

Talk to our analytics experts to know more about the key trends, challenges, and opportunities that may impact your business and build new strategies in the digital media industry.

Paradigm shift in consumer expectations and behavior

The digital media industry is going to experience a paradigm shift in the behavior and expectations of consumers. With the growing numbers of users turning to ad-blocking software, marketers need to change their strategies and engage consumers through storytelling and providing useful information through graphics. This, in turn, can also help in improving brand image and loyalty. Today digitally empowered consumers are increasingly aware that their interaction with brands on different platforms is being turned into data that can be analyzed and monetized by third parties. Therefore, companies in the digital media industry should get away with opaque and complicated privacy policies. Customized algorithms may prompt consumers to switch to brands that offer them more transparency and better data privacy.

Our customized analytics dashboards help executives in the digital media industry to thrive as business models are being transformed and new opportunities arise in real-time. Gain limited-time complimentary access to our analytics platform right away.

Technology trends

With the increase in mobile and internet penetration, the life of consumers has become connected. This has presented companies in the digital media industry with opportunities to improve their engagement with consumers. Consumers across the globe have now access to content anywhere, anytime. Businesses should utilize this technological advancement to build innovative and relevant products. Internet of Things, a network of connected machines delivering smart services, offer the media industry a whole range of opportunities to create seamless, personalized services. With the help of analytics solutions, companies in the digital media industry can gain insights to deliver relevant and meaningful experiences to consumers. This real-time use of data analytics is particularly important as media organizations no longer just provide content, but experiential services built around that content.

Learn more about how artificial intelligence can help in monitoring the effectiveness of media investments and digital marketing campaigns.

Media and entertainment

How Artificial Intelligence is Disrupting the Media and Entertainment Sector?

Today, media and entertainment companies face multiple challenges that can be attributed to factors such as live streaming of content, unpredictable traffic, personalization and publishing permission-based content. Companies in the media and entertainment sector are investing a significant portion of their budget to improve bandwidth for streaming content seamlessly.

Artificial intelligence enables media and entertainment companies to precisely target audiences based on their media consumption patterns, increasing the chance of a conversion.

Media companies can use artificial intelligence to become more creative and productive as it can help in personalizing user experience, search optimization while improving content-creation and production processes. Additionally, media companies can leverage artificial intelligence to automate operations and drive decision-making. In this article, we have highlighted a few benefits of artificial intelligence in the media and entertainment industry that can help companies to gather data at scale and improve the consumer experience.

Although contents are carefully customized, companies often fail to see where in they started losing customers. We can help. Request a free brochure of our analytics solutions now!

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Use Cases of Artificial Intelligence in the Media and Entertainment Sector

Facilitates real-time streaming

Artificial intelligence helps companies in the media and entertainment industry in real-time content streaming. Also, it helps in customization, packaging, and transmission of content in real-time. As a result, this enriches consumer experience and improves ad sales through targeted ad insertions. Also, AI can help in interpreting streaming content and extracting metadata. This, in turn, will help media companies in monitoring content more effectively and protecting the privacy of users.

Talk to our analytics experts to know how we can assist publishers, marketers, and media agencies with detailed insights into consumer behavior.

Boosts user experience

In today’s digitized business landscape, it is important for companies to interact with their customers effectively. Targeted content and relevant recommendations are the most common ways to do it. Artificial intelligence not only helps media companies to serve their consumers with relevant advertising but also in defining a user’s relevant emotional state and the proper timing to publish this ad.

Our customized analytics dashboards can offer performance insights and can help you optimize your marketing strategy. Gain limited-time complimentary access to our analytics platform to learn more about our analytics services.

Improves content management and delivery

Just as a content generation can benefit from AI, also can the management and delivery of that content. Artificial intelligence and advanced algorithms can help in content-based searches and content suggestions based on selections over time. This helps media companies to precisely target audiences increasing the chance of a conversion. Artificial intelligence has the potential to close the loop between audiences, content generation, management and delivery, and the subsequent consumption of that content. Furthermore, it can offer valuable insights on audience behavior that can help in improving the content production process and marketing strategy.

Learn more about how artificial intelligence can help in monitoring the effectiveness of media investments and digital marketing campaigns.

Media and Entertainment industry

Three Interesting Data Science Use Cases in Media and Entertainment Industry

Companies in the media and entertainment industry are facing challenges of digital reality. In today’s competitive media and entertainment industry, offering a better experience to customers is the most daunting task. But offering better customer experience than competitors is crucial to stay ahead of the curve. This is where data science can help media and entertainment industry players to bring in innovation to improve customer engagement. Data science, that leverages advanced scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data, can help companies to better understand consumer interests and preferences to create content that appeals to the masses. In this article, we have discussed a few interesting data science use cases in the media and entertainment industry that can help companies to determine how to optimize content to reach their maximum potential.

Request a FREE Brochure of our analytics solutions to know how it can help you deliver a personalized user experience and reduce churn rates among streaming site audiences.

media and entertainment

Data Science Use Cases in Media and Entertainment Industry

Personalized marketing

For media and entertainment companies, attracting customers’ attention becomes an important prerogative especially when the consumers expect quick and impressive online experiences. This is when personalized marketing algorithms come to rescue media and entertainment companies. Such algorithms can recognize existing and new customers and extract out valuable information in real-time. Also, these algorithms can help companies to perform cross-channel tracking and tailoring personalized offers and messages based on behavioral insights. This can further help in influencing and retaining a potential group of customers.

Talk to our analytics experts to learn how they can help you in strategic decision-making, predicting trends, and understanding viewer habits.

Customer sentiment analysis

For media and entertainment companies it is very important to analyze the sentiments of their customer groups. Customer sentiment analysis uses advanced algorithms and machine learning techniques to analyze textual conversations and classifying posts, and messages based on the emotions hidden behind the context. This can help media and entertainment companies to increase positive mentions of their names and improve brand image.

Gain limited-time complimentary access to our analytics platform now to make dollars out of your data.

Social media content distribution

Social media content distribution plays a key role in enforcing suitable marketing strategies today. Content distribution mostly depends on the analysis of social media statistics that comprises data of user behavior, experience, and interests. With the application of algorithms, companies can identify the target readers and relevant marketing channels to drive growth. Content distribution on social media platforms can be successful only when it is well organized, prepared, targeted, relevant, flexible and gradual.

Learn more about the use cases of data science in media and entertainment industry

entertainment industry trends

Entertainment Industry Trends: What’s in Store for 2020?

The entertainment industry is evolving at an unprecedented rate globally. However, this industry is facing several challenges due to factors such as increased pressure to improve the consumer experience. Moreover, the shift in the consumer demand for personalization is putting constant pressure on entertainment companies to drive innovation and embrace new technologies. This is the reason why companies need to keep a closer watch on the latest entertainment industry trends to withstand contingencies and capitalize on new opportunities at the right time. In this article, we have curated a list of entertainment industry trends that are going to impact the business operations of entertainment companies in 2020. Also, keeping track of these trends will help entertainment companies to drive profitability and improve the consumer experience.

Request a FREE Brochure of our analytics solutions to know how it can help you tackle data privacy threat in the entertainment industry.

MEDIA AND ENTERTAINMENT INDUSTRY

Entertainment Industry Trends 2020

Growing popularity of artificial intelligence

Like many other industries, the entertainment industry is poised to witness a major transformation due to the advent of new technologies such as artificial intelligence and virtual reality.. With the help of artificial intelligence, companies in the entertainment industry will be able to make personalized recommendations based on consumer habits. Also, it will make the process of content creation more efficient for entertainment companies. Furthermore, by using artificial intelligence, companies in the media and entertainment industry will be able to quickly create new ads and movie trailers. Additionally, this will help in streamlining pre- and post-production processes, making all steps more cohesive and less resource consuming.

Analyzing large data sets is one of the biggest problems affecting the business outcomes of entertainment companies today. Talk to our analytics experts to know how to stay ahead of the curve with the help of analytics solutions.

Influence of virtual and augmented reality

Virtual and augmented reality is one of the entertainment industry trends that is already captivating the attention of consumers. Virtual and augmented reality has made it possible for consumers to interact with brands. For example, on registering with many applications, users get points that can be redeemed in the next subscription cycle. This also helps in improving consumer engagement and boosts the commercial success of companies in the entertainment industry.

At Quantzig, we understand various challenges that media and entertainment companies face in analyzing the feasibility of analytics solutions for their business. Our analytics solutions are tailor-made to suit the requirements of each business. Gain limited time complimentary access to our analytics platform now to explore new opportunities.

Booming blockchain technology

This is one of the trends that can radically change the entertainment industry. Blockchain is one of the emerging entertainment industry trends because it can help companies that are financially robbed by distributors and labels. With the help of blockchain technology middlemen can be removed from the distribution channel and can offer a more equitable system for creators, producers as well as consumers. Furthermore, it can help in bringing in decentralization and efficiency to the entertainment landscape.

Learn more about the entertainment industry trends and technologies that are going to impact your business in 2020.

media and entertainment industry

Big Data Trends: Driving the Future of Media and Entertainment Industry

With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse and uncertain markets. Today smartphones and digital media have become a major source of entertainment for the population around the globe. As a result, media distributors and broadcasters are embracing big data analytics to establish a connection with their customers. Big data in media and entertainment industry is not only helping businesses to gain hidden insights into customer behavior but is also facilitating the delivery of personalized content. Additionally, big data in the media industry is helping to drive digital transformation and exploit not only available data but also new sources of data from both inside and outside the organization. Therefore, for companies in the media and entertainment industry, big data holds the key to drive profitability. In this article, our experts from the media and entertainment industry have discussed in detail about how big data is changing the media and entertainment landscape.

Quantzig’s big data solutions help companies in the media and entertainment industry to analyze large data sets efficiently. Request a FREE proposal right away to gain better insights.

How Big Data is Changing the Media and Entertainment Landscape

Predicts audience interests

Traditionally media content was developed only in limited forms. But today they have got replaced by myriad media services like live streaming, pay per view, and much more. In the process of content delivery across these forms, media distributors also collect a vast amount of user data. Big data in the media and entertainment landscape can offer an in-depth understanding of the behavior and preferences of consumers. For example, big data analytics has helped a major media channel to unearth several interesting statistics about its users including insights on  the kind of videos viewers watch and the device they use for video streaming. Big data in media and entertainment industry can be leveraged to understand audience behavior and syndicate content that is closely aligned to their viewer preferences.

Wonder how you can overcome data privacy issues? All you need is the right analytics solution to combat such issues. Get in touch with our experts now!

Provides insights into customer churn

The most critical challenge for media and entertainment companies today is to devise strategies to deal with the risk of customer churn. Big data in media and entertainment industry has helped in combining and making sense of all the user data from multiple sources, including social media. With the advent of Big Data in media and entertainment landscape, it is now possible to uncover reasons that drive customers to subscribe and unsubscribe any particular channel or platform. Actionable insights into responses towards pricing and subscription models can also be drawn with big data in media and entertainment industry. By leveraging big data in media and entertainment, content pricing, media content and even delivery modes can be tailor-made to reduced customer churn.

At Quantzig, we understand the various challenges that media and entertainment companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo to know more.

Optimizes  scheduling of media streams

The increasing growth of digital media distribution platforms has literally reduced the barrier that existed between end-users and distributors. With big data in media and entertainment reaching the end-users directly without any intermediary has become feasible. Moreover, big data analytics has helped media companies to connect with the audience directly through scheduled media streaming and maximize profits. Additionally, big data in media and entertainment industry has helped in identifying the exact content which customers would want to engage with on a scheduled basis.

Want to learn more about how big data in media and entertainment industry can help in dealing with critical challenges? Request for more information below.

VoC analytics

Media and Entertainment Industry is Evolving with Big Data Analytics, Are You Keeping Up?

Big data analytics has become a huge game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing, and improving existing processes. Several recent data breach incidents have also made enhanced security an important goal for big data analytics to accomplish.

Big data analytics in media and entertainment industry 

Media and entertainment companies are shifting to a content-centric model in order to embrace a customer-centric world. The ultimate aim of companies in the sector is to reduce customer churn by delivering top-notch customer experience. With smartphones and associated digital media becoming the major source of entertainment, it is high time for media companies to leverage big data analytics to create a connection with their customers. However, the ability to access, analyze, and manage large volumes of data while rapidly evolving the information architecture is becoming increasingly critical for companies in the media and entertainment industry who are determined to improve business efficiency and performance. Furthermore, media companies often face the challenge of correctly identifying why some customers subscribe and unsubscribe to their content or services. Media companies also face difficulty when it comes to analyzing why and how customers react to pricing and subscription models. Big data analytics can enable a better understanding of the consumer as the content is created to ensure success.

Analyzing large data sets is one of the biggest problems Contact USaffecting the business outcomes of media companies today! Get in touch with our industry experts to know how to beat other companies to the chase with the help of big data analytics.

Big data applications in the media industry 

The future of the media and entertainment industry is largely dependent on the amalgamation of both digital and big data analytics solutions. The rapidly rising digital consumerism offers a plethora of opportunities for media and entertainment companies to leverage big data analytics for better customer engagement. Below are a few examples of how media companies can benefit from big data analytics:

Predict what audiences want

One of the primary big data analytics applications in media companies is to understand what the target audience wants. The amount of data that media companies gather gives them ample opportunities to leverage big data analytics capabilities to understand the demand of the genre of shows, music, content for a given age group on various different channels.

Ad targeting

Big data analytics gives companies in the media and analytics industry a better understanding of the digital media and the consumption behavior of users across various platforms. By using traditional demographic data, companies can personalize advertisements to suit the needs of specific users. Using big data analytics and offering micro-segmentation of customers to their advertising networks and exchanges, media and entertainment companies can also increase digital conversion rates.

Content monetization and product development

One of the key big data analytics applications in the media industry is that it helps in additional revenue generation for media and entertainment companies. Accurate data gives companies the ability to incentivize consumer behavior and, in the process, reveals the true market value of the content that has been generated.

Scheduling optimization

Using insights from big data analytics, media companies are able to understand when customers are most likely to view content and the devices that will be used to access content. With the scalability of big data analytics, this information can be analyzed at a granular ZIP code level to facilitate localized distribution.

Insights on customer churn

A serious menace that media companies find almost impossible to tackle is customer churn. It has been found that a considerable population of customers share their reviews through social media. Until the advent of big data analytics, combining and making sense of all the user-generated data from multiple sources, including social media was next to impossible. With the advent of big data analytics, it is now possible to know why customers subscribe and unsubscribe from a particular type of content. With the help of big data analytics, it becomes easier to clearly gain insights on what kind of programs they like and dislike.

On the flip side, implementing big data analytics in media and entertainment comes with its own set of challenges that media companies must overcome.

Big data challenges for media companies 

The unprecedented rate of growth of the media and entertainment industry is forcing companies in this sector to keep up with the rapid pace of change. The shift from traditional platforms to online channels paves the way for media and entertainment industry companies to implement big data analytics technology to gain a more profound understanding of customers’ needs. But, with the rapid adoption of digital technologies, the media industry does face a few big data challenges, which slows down their progression. To completely realize the potential of digital technologies, media companies should successfully tackle these big data challenges:

Data privacy

Numerous instances of the breach of personal data and media are making consumers more sensitive towards their data. Additionally, policymakers have also addressed their issues and have implemented regulations for companies handling personal data of customers. Regulations have also been imposed on companies that broker personal data to media houses. Such big data challenges can pose problems when it comes to accumulating sufficient user data, without which conducting accurate analysis is impossible.

Wonder how to overcome data privacy issues? All you need is the right analytics solution to combat such challenges.Get More Info

Lack of financial muscle

Media start-ups and SMEs often face challenges related to adequate financial capital. While accounting for cost factors to implement big data analytics, companies need to analyze several factors like data storage costs, infrastructure costs, data processing costs, and human resource costs. Although it is relatively easy to start a new company producing content, games, or apps, it can prove difficult to scale up without significant investments.

High bandwidth requirements

Today, audiences consume a large part of the content via online platforms. High-speed broadband is a must to facilitate this. However, the penetration rates of high-speed broadband services aren’t as impressive across the world as it is in metro cities. This largely reduces the potential customer base and allows data collection from only urban segment consumers. Analysts lose the opportunity to gain insights from customers who lack access to high-speed broadband and, therefore, resort to traditional platforms.

Piracy and copyright issues

Piracy and copyright issues have been a major concern for the media and entertainment industry over the past several years. However, the advent of the digital medium has created new big data analytics challenges such as the problem of account sharing. A large number of people gain access by sharing account information and passwords for the majority of video streaming sites. Analysts will have a tough time performing analysis on customer behavior and preferences as they cannot pinpoint the demographic details of the user. Furthermore, in some cases both the child and the adult may be using the same account, here an effective judgment is impossible on who prefers a specific genre.

Are big data challenges stopping your firm from leveraging the Request Proposaltrue potential of analytics-driven insights? Request a free proposal below to check out our portfolio of solutions and stay ahead of the curve.

How to overcome data security issues facing media companies? 

Companies in the media and entertainment industry are collecting and using a huge amount of data. This gives rise to concerns over security issues that can compromise even locally generated information. With several instances in recent times reporting data breaches especially in the media and entertainment industry, it has become imperative for companies in this sector to make data protection a priority and establish strict security measures. We, at Quantzig, have identified some of the critical ways in which companies in the media and entertainment industry can guard data against breaches in both big data analytics deployments and any software that accesses the data:

Ensure endpoint security

Trusted certificates at each endpoint will help to ensure that the company’s data remains secure. Additional measures that companies in the media and entertainment industry should use include regular resource testing and allowing only trusted devices to connect to their network through the use of device management (MDM) platform.

Prevent insider threats

It is not just external threats that media companies must combat but also several internal security risks which include disgruntled or simply careless employees. Such challenges are faced by media companies where employees who work with the data are not fully educated on proper security practices and behavior, including data scientists and software developers. So, it is vital to provide digital security training to all employees.

Analyze and monitor

A big data analytics solution that includes tools for both analysis and monitoring in real time can raise alerts in events where a network intrusion is detected. But this can result in large amounts of network data. The goal is to provide an overall picture of what’s happening over sometimes large networks from moment to moment. Companies in the media and entertainment industry may not have the resources to monitor and analyze all the feedback generated, including false alarms as well as real threats. Here, big data analytics itself can be used to improve network protection. The company’s security logs can be mined for abnormal network connections. This will make it easier to identify actual attacks as opposed to false alarms.

Final thoughts

Research suggests that a large number of companies across industries have already invested in or are planning to put in their money in big data analytics due to the huge impact of big data analytics globally. The media and entertainment industry stands out as a prompt adopter of big data analytics solutions because a huge volume of data is generated digitally in this vertical and enables change in the consumer research programs.

We understand the various challenges that companies face in analyzing the feasibility of big data analytics for their business. Our big data analytics solutions are tailor-made to suit the requirements of each business. Request a free demo for more insights.

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Top 3 Ways Advanced Analytics Can Transform Media and Entertainment Industry

Art and science are often seen as two different entities, especially with art exploring what gives it meaning and science focused on explaining how the world works. But today, the trend in the media and entertainment industry to link the two and get better returns by using technologies like advanced analytics, the Internet of Things (IoT), artificial intelligence (AI), and machine learning is growing. In this competitive era, companies in the media and entertainment industry are also facing the heat of increasingly competitive and uncertain markets. The growing focus on data-driven marketing and digitization has induced a revolution in the media and entertainment industry on how it uses advanced analytics. The future of the media and entertainment industry is dependent on the fusion of both digital and analytical solutions. Now, enterprises are eager to transform media platforms in order to provide more personalized content to its audiences. In this article, we have offered a detailed insight into how advanced analytics can revolutionize the media and entertainment industry and how it can be a palpable game-changer in the current circumstances and dynamics of the quickly changing world of media.

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Digital Analytics Helps a Leading Media Buying Company Devise an Effective Online Marketing Strategy and Boost ROI by 3X

What the client wanted: A leading media buying company wanted to determine and analyze their key performance indicators and devise a strategy to optimize the user experience and facilitate maximum conversions.Request Solution Demo

The outcome: By leveraging Quantzig’s digital analytics solution, the media buying company gained critical insights into product-specific marketing strategies that are used in the media and entertainment industry. It facilitated the development of an optimized workflow plan which boosted conversions threefold compared to the media buying company’s former records.


Media and Entertainment Industry Overview

The global media and entertainment industry has been migrating to a completely digital platform, which has functionally increased the scope for a seller to advertise their products or services. This has also facilitated a direct relationship with the customers. Companies are investing more in digital inventories, which has paved the way for the emergence of numerous media buying enterprises. Such enterprises create media placement strategies and develop creative ads to advertise the product of a client online. Their primary goal is to reach target customers in a cost-effective way. However, in the media and entertainment industry ecosystem, the road to growth has many obstacles which the media buying companies are struggling to address.


Industry Challenges

The absence of customer-specific marketing strategies: Any product or service in the market will respond in specific ways with respect to different sections of the demography. Creating a compelling media plan requiresRequest Proposal the company to undertake an audience-based approach, which can help target the right product to the right customers.

Tracking performance and ROI: The lack of performance visibility of online campaigns deters strategizing of an effective and progressive market plan which is in line with the dynamic consumer expectations and market trends.


About the Client

A leading media buying company based out of South America.

Client’s Challenge

The media buying company lacked performance pointers to modify and manage the online strategies of the online campaigns. They required a digital analytics based overview of the consumer trends in order to make their advertisements more customer-centric and influence conversions.


Summary of our digital analytics study

 To gain in-depth insights into our digital analytics solutions for the media and entertainment industry
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Business Impact

Quantzig’s digital analytics study assisted the media buying company in gaining valuable insights into customers’ expectations and their views on digital transactions. It helped them in modifying and creating a smart and a predictive online marketing strategy. The digital analytics study took a 360-degrees approach to give a microcosmic as well as a macrocosmic view of the ever-changing media and entertainment industry. This helped the media buying company stay abreast of the dynamic trends and implement the same in their strategies, which maximized conversions and boosted ROI for their clients.

Digital Analytics Solution Insights

The digital analytics solution offered by Quantzig guides media and entertainment industry firms such as media buying companies to create more hyper-targeted content and advertising and accurately predict consumer behavior. Additionally, a robust digital analytics solution aids in consolidating data from several sources and gain an in-depth understanding of the customers; thereby, facilitating improved performance of online campaigns and generating better ROI.


To know more about how our digital analytics solution helped a leading media buying company

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