How Propensity Modeling & Customer Segmentation Can Help Media and Entertainment Companies Predict their Customer’s Next Move
Want to predict your customer’s next move? Or do you wish to analyze how your customers would respond to an offer? Answers to these questions and how you would go about achieving them play a crucial role in driving success in today’s complex media and... Major Challenges Facing the European Entertainment Industry
The European entertainment industry is growing at an unprecedented rate, and several companies are finding it difficult to keep up with the pace. Challenges arise due to the growing pressures to keep the costs down while trying to improve revenues and the highly...
Emerging Digital Media Industry Trends 2020
Digital media companies often struggle when it comes to keeping up with the perpetual onslaught of new channels to reach targeted audiences. However, for digital media companies, the most challenging task is reaching out to the targeted audience. Effective engagement...
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