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As new digital technologies emerge and evolve at breakneck speed, media companies across geographies have been witnessing major disruptions. Factors such as these have also resulted in a three-fold increase in online media consumption opening new doors for advertisers...
Today, media and entertainment companies face multiple challenges that can be attributed to factors such as live streaming of content, unpredictable traffic, personalization, and publishing permission-based content. Companies in the media and entertainment sector are...
With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse, and uncertain...
Big data analytics has become a game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing,...
Art and science are often seen as two different entities, especially with art exploring what gives it meaning and science focused on explaining how the world works. But today, the trend in the media and entertainment industry to link the two and get better returns by...
In this era of digitization, delivering an extraordinary digital customer experience is one of the factors that can take businesses to the pinnacle of success. Satisfied customers tend to exhibit deeper loyalty to the brand, spend more, and help companies to reduce...
Big data analytics has become an invincible tool to stay competitive in any business. In fact, there is hardly any sector that has been left unaffected by big data. The media industry, known to be hungry for innovative content and technology, has been one of the early...
Trend prediction for various industries is one of the most trending topics at the beginning of each year. Industry experts keep a close watch on these trends so that they can be prepared for changes and alter their strategies to stay relevant in the market. Also, it...
The blockchain technology marked its inception in FinTech, and its success has paved the way for this technology to find its way to several other industries. One of the most distinctive features of blockchain is that it enables a digital marketplace that is both...
Technology is one of the key entertainment industry trends that has massively disrupted this sector, opening up new opportunities, media trends, and creating new revenue models for the players in the entertainment industry. The way people consume media and...
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