Companies in the media and entertainment industry are facing challenges of digital reality. In today’s competitive media and entertainment industry, offering a better experience to customers is the most daunting task. But offering a better customer experience than...
media industry trends
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Big Data Trends: Driving the Future of Media and Entertainment Industry
With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse, and uncertain...
Improving Campaign Performance with the Help of Big Data Analytics – A Case Study on the Media Industry
Predicaments Faced With the proliferation of online distribution channels and the emergence of mobile streaming devices, the consumers in today’s digitally oriented world can access media content on their own terms. For media industry players this diverse mix of...