5 Undeniable Benefits of Social Media Analytics
Social media’s contribution to marketing and business growth cannot go unnoticed. But with a vast number of comments and feedbacks that a brand has to cater to on social media, getting a larger picture of the customers’ opinions could prove to be difficult. This is...
Why the Media and Entertainment Industry Needs Audience Analysis to Create Content that People Love?
As the world of marketing is moving towards customization and personalization, so is the media and entertainment industry. This industry is discarding the traditional method of creating content for the masses. The advent of network TV, DTH, and online streaming has...
Auto Dealership Company Leverages Digital Analytics to Drive Sales in Emerging Markets
Quantzig’s recent study on digital analytics for a global auto dealership company helps them understand user behavior, analyze website traffic, optimize marketing campaigns, and facilitate strategic decision making. Importance of Digital Analytics Digital analytics...
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