Big Data Trends: Driving the Future of Media and Entertainment Industry
With the media and entertainment industry evolving at an unprecedented rate, there are twin needs that are driving the industry today. These twin needs are to reduce operating costs and generate more revenue from increasingly competitive, diverse, and uncertain...
Why the Media and Entertainment Industry Needs Audience Analysis to Create Content that People Love?
As the world of marketing is moving towards customization and personalization, so is the media and entertainment industry. This industry is discarding the traditional method of creating content for the masses. The advent of network TV, DTH, and online streaming has...
Auto Dealership Company Leverages Digital Analytics to Drive Sales in Emerging Markets
Quantzig’s recent study on digital analytics for a global auto dealership company helps them understand user behavior, analyze website traffic, optimize marketing campaigns, and facilitate strategic decision making. Importance of Digital Analytics Digital analytics...
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