How Merchandising Analytics Helped a Wine and Spirits Manufacturer to Analyze Product Demand Across Segments
About the Client The client is a multinational wine and spirits manufacturing company based out of North America with business units spread globally to ease the delivery of quality products to its customers. Business Challenge With a global reach, the client had built...
How Merchandising Analytics Helps European Retailers to Redefine Customer Experiences | Quantzig
The holy grail of modern retail business is to maintain an exceptional understanding of the consumer buying behavior, decision cycle, and path to purchase. Lack of complete insight into consumers buying behavior and journey leads to a decrease in customer satisfaction...
How Visual Merchandising Can Boost Pharmacy Sales | Quantzig’s Expert Series
People today tend to associate visual merchandising with retail, making it seem like it’s solely reserved for clothing and the CPG goods segment and not the pharma retail space. However, one cannot ignore the fact that customers today are well-informed and are looking...
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