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Marketing mix modeling (MMM) estimates the return on investment (ROI) of the marketing campaigns and optimizes the marketing mix. It is the use of statistical tool to analyze the impact of past marketing activities, understand present trends and predict its impact on...
Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept. MMM’s popularity is on the rise as marketers realize its...
Marketing mix modeling (MMM) is one of the most efficient advanced marketing analytics tools available to devise marketing strategies based on accurate insights. Traditionally, organizations relied on gut instincts and intuition to make important business decisions...
With the advent of newer technology with greater computing power, big data and contemporary media channels, organizations have realized the importance of marketing mix modeling (MMM) and identified the many benefits it entails that gives rise to cost savings...
If you are looking for a tool which helps you gain a clear insight on ROI, and helps in better allocation of the marketing budget – then marketing mix modelling (MMM) is the tool you should be using. By analyzing the past records, this tool understands the...
Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...
Marketing mix modeling (MMM) is basically a scientific and statistical analysis on sales and marketing data to determine the impact of the marketing variables. We could say that marketing mix modeling is both an art as well as a science. You ask why? Let’s break this...
With the advent of big data and advanced technology, organizations are realizing the benefits that various analytical tools and approaches provide them. It is a known fact that marketing analytics drives growth opportunities, increases the marketing return on...
Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...
Marketers are striving to link the actual changes in sales and market share with their cross channel marketing activity. The marketing function has always been under the scanner in terms of budget planning, fund allocation, effectiveness of marketing campaigns and its...
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