The Heuristics of Marketing Mix Modeling (MMM)

The Heuristics of Marketing Mix Modeling (MMM)

Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept.  MMM’s popularity is on the rise as marketers realize its...
Big Data and its Role in Marketing Mix Modeling (MMM)

Big Data and its Role in Marketing Mix Modeling (MMM)

Marketing mix modeling (MMM) is one of the most efficient advanced marketing analytics tools available to devise marketing strategies based on accurate insights. Traditionally, organizations relied on gut instincts and intuition to make important business decisions...
How Marketing Mix Modeling Can Boost ROI

How Marketing Mix Modeling Can Boost ROI

If you are looking for a tool which helps you gain a clear insight on ROI, and helps in better allocation of the marketing budget – then marketing mix modelling (MMM) is the tool you should be using. By analyzing the past records, this tool understands the...

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