The Heuristics of Marketing Mix Modeling (MMM)
Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept. MMM’s popularity is on the rise as marketers realize its...
Big Data and its Role in Marketing Mix Modeling (MMM)
Marketing mix modeling (MMM) is one of the most efficient advanced marketing analytics tools available to devise marketing strategies based on accurate insights. Traditionally, organizations relied on gut instincts and intuition to make important business decisions...
Factors That Drive the Successful Implementation of Marketing Mix Modeling
With the advent of newer technology with greater computing power, big data and contemporary media channels, organizations have realized the importance of marketing mix modeling (MMM) and identified the many benefits it entails that gives rise to cost savings...
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