MMM

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The Heuristics of Marketing Mix Modeling (MMM)

The Heuristics of Marketing Mix Modeling (MMM)

Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught the attention of the management recently, however, in reality, it is an age-old concept.  MMM’s popularity is on the rise as marketers realize its...

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Big Data and its Role in Marketing Mix Modeling (MMM)

Big Data and its Role in Marketing Mix Modeling (MMM)

Marketing mix modeling (MMM) is one of the most efficient advanced marketing analytics tools available to devise marketing strategies based on accurate insights. Traditionally, organizations relied on gut instincts and intuition to make important business decisions...

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How Marketing Mix Modeling Can Boost ROI

How Marketing Mix Modeling Can Boost ROI

If you are looking for a tool which helps you gain a clear insight on ROI, and helps in better allocation of the marketing budget – then marketing mix modelling (MMM) is the tool you should be using. By analyzing the past records, this tool understands the...

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What’s All the Hype About Marketing Mix Modeling?

What’s All the Hype About Marketing Mix Modeling?

Marketing is the most important function in an organization yet it faces the wrath of the management when it comes to budget allocation and outcomes. Marketing mix modeling helps bridge this gap and estimates the marketing return on investment (MROI) and enables...

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Everything You Need to Know About Marketing Mix Modeling

Everything You Need to Know About Marketing Mix Modeling

Marketing mix modeling (MMM) is basically a scientific and statistical analysis on sales and marketing data to determine the impact of the marketing variables. We could say that marketing mix modeling is both an art as well as a science. You ask why? Let’s break this...

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Digital Data Enabling Modern Marketing Mix Model

Digital Data Enabling Modern Marketing Mix Model

Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...

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