What is Mobile Analytics? Mobile analytics refers to the approach that helps to capture the details of customers’ experience within a mobile app or website. It helps in collecting data on the user’s response to marketing campaigns and advertising. Also, it focuses on...
Mobile Analytics
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Four Ways to Improve Customer Experience and Engagement for Mobile Apps
There are millions of apps available for mobile platforms such as iOS, Android, Windows, and Amazon. These apps serve various functions such as entertainment, food delivery, transportation, learning, editing, shopping, communication, networking, and games. People...
Lease Operator Route Optimization for a Global Oil and Gas Exploration Company
The recent drop in oil prices is pushing companies to heavily compromise on operational costs to sustain their foothold in the oil and gas market landscape. With the recent fluctuations in crude oil prices, companies have been compelled to reduce investments and have...
Leveraging Web Analytics Solution to Increase Traffic and Improve ROI
Quantzig’s recent study on web analytics solution helped a global retail conglomerate understand consumer behavior, web traffic, website page bounce rate, and optimize marketing campaigns for their specific products. Web Analytics in Retail Retail is one of the most...