About the Client The client is a leading German wearable technology company that develops a wide range of wearable devices including smartwatches, fitness trackers, and portable health monitoring devices. The Business Challenge The global smart wearables market is...
multi-channel attribution modelling
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All You Need to Know about Multi Channel Marketing and its Role in the World of Medical Devices
For modern marketers, it is becoming increasingly difficult to stay one step ahead of their customers. Today, the average customer has much more control over their purchasing process than they once did. They have more choices than now more than ever when it comes to...
Channel Optimization Helps a Leading Protein Snacks Retailer Accelerate Multi-Channel Engagement
The client: A leading protein snacks manufacturing companyArea of engagement: Channel optimization The global protein snacks market is flourishing due to the increasing preference for health and wellness among consumers. Protein snacks such as snack bars offer high...
Multi-Channel Attribution Modelling Helps a Retail Industry Giant Achieve 5% Growth in Sales
Client: eCommerce business unit of a leading retail industry client specializing in grocery, furniture, building and home trade, sports goods and apparels in the United States. The global retail industry includes establishments selling commodities for household...