Churn Prediction and Customer Retention Analytics Deliver an 85% Reduction in Customer Churn for a Multinational Bank

Churn Prediction and Customer Retention Analytics Deliver an 85% Reduction in Customer Churn for a Multinational Bank

Business Challenge:  Reducing customer churn and improving customer retention A leading multinational private bank wanted to understand the cause for high churn from its corporate clientele in the UK market, and improve customer retention. Situation:  High...

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