Raising animals and growing plants have always been an organic practice over centuries of civilization. Chemicals were introduced in the agricultural industry only as late as the 20th century. However, the adverse health effects that these chemicals can have, both on...
natural and organic food
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Organic Food Supplier Increases Customer Satisfaction by Leveraging Customer Analytics
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer analytics engagement for an organic food supplier. The organic food industry is witnessing promising growth on a global scale due to the rising awareness of the health...
Customer Analytics Helps a Renowned Organic Food Supplier Increase Customer Satisfaction Levels by 20%
The client: A prominent organic food supplierArea of engagement: Customer analytics The global organic food industry is witnessing promising growth due to the increasing health benefits of organic food consumption, rising per capita spending, and growing health...
Organic is the New Healthy- All You Need to Know Before Resorting to Organic Food
The hype around organic food has been doing the rounds for a while now, especially with the growing concerns pertaining to staying fit and healthy. According to Technavio’s report on the Organic food and beverages market 2017-2021, the global organic market for food...
5 Things You Need to Know Before Investing in the Organic Food Market in China
Organic food was earlier seen as a luxury in the Chinese markets, but the recent food scandals in China have resulted in widespread distrust of domestic products among the consumers in China. Due to this, many middle-class Chinese consumers are now ready to shell out...
3 Undeniable Reasons Why “Healthy Beverages” are Pouring Success in the Organic Market
The evolving dietary habits of consumers have paved the way for innovations in the food and beverage market. Customers of today have become accustomed to busy lifestyles and fast food habits, which are eventually taking a toll on their health and nutritional intake....
Market Mix Model Assessment – Millennials Become the Major Target Audience for Food and Beverage Manufacturers
Quantzig’s recent study of market mix models for a consumer food products manufacturer assesses the buying preferences of millennials and the technological innovations in the food and beverage industry. New Marketing Tactics and Innovative Technologies The rapid...